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I'm Wendi Phillips, a mission-driven digital marketing leader with 15+ years of experience creating high-impact content, campaigns, and brand strategies for values-based and customer-first organizations. I excel at building lead-generation funnels through data-driven decision-making, cross-functional collaboration, and strategic storytelling for lifestyle, travel, and startup brands. I'm passionate about cultural storytelling, sustainability, and ethical travel that inspires conscious connection. As an empathetic team leader, I coach and scale digital programs in fast-paced, remote environments, aligning performance metrics with business growth.…I'm Wendi Phillips, a mission-driven digital marketing leader with 15+ years of experience creating high-impact content, campaigns, and brand strategies for values-based and customer-first organizations. I excel at building lead-generation funnels through data-driven decision-making, cross-functional collaboration, and strategic storytelling for lifestyle, travel, and startup brands. I'm passionate about cultural storytelling, sustainability, and ethical travel that inspires conscious connection. As an empathetic team leader, I coach and scale digital programs in fast-paced, remote environments, aligning performance metrics with business growth.

Wendi Phillips

Brand Strategist, Marketing Strategist, Digital Marketer, +6

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I'm Wendi Phillips, a mission-driven digital marketing leader with 15+ years of experience creating high-impact content, campaigns, and brand strategies for values-based and customer-first organizations. I excel at building lead-generation funnels through data-driven decision-making, cross-functional collaboration, and strategic storytelling for lifestyle, travel, and startup brands. I'm passionate about cultural storytelling, sustainability, and ethical travel that inspires conscious connection. As an empathetic team leader, I coach and scale digital programs in fast-paced, remote environments, aligning performance metrics with business growth.…I'm Wendi Phillips, a mission-driven digital marketing leader with 15+ years of experience creating high-impact content, campaigns, and brand strategies for values-based and customer-first organizations. I excel at building lead-generation funnels through data-driven decision-making, cross-functional collaboration, and strategic storytelling for lifestyle, travel, and startup brands. I'm passionate about cultural storytelling, sustainability, and ethical travel that inspires conscious connection. As an empathetic team leader, I coach and scale digital programs in fast-paced, remote environments, aligning performance metrics with business growth.

Available to hire

I’m Wendi Phillips, a mission-driven digital marketing leader with 15+ years of experience creating high-impact content, campaigns, and brand strategies for values-based and customer-first organizations.

I excel at building lead-generation funnels through data-driven decision-making, cross-functional collaboration, and strategic storytelling for lifestyle, travel, and startup brands. I’m passionate about cultural storytelling, sustainability, and ethical travel that inspires conscious connection. As an empathetic team leader, I coach and scale digital programs in fast-paced, remote environments, aligning performance metrics with business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Director, Digital Strategic Initiatives at Manulife Financial

January 1, 2016 - December 31, 2017

Led cross-functional initiatives to advance enterprise digital strategy, coordinating UX, content, and platform modernization.

Director, Digital Content at Manulife Financial

January 1, 2014 - December 31, 2016

Directed digital content strategy and production, ensuring alignment with corporate goals and brand voice.

Director, Digital Marketing at Sun Life Financial

January 1, 2010 - December 31, 2013

Led digital marketing initiatives across channels, elevating Sun Life's corporate digital presence.

Manager, Digital Communications at Sun Life Financial

January 1, 2007 - December 31, 2010

Managed digital communications and campaigns, driving engagement and brand consistency.

Senior Editor at Geosign Corporation

January 1, 2006 - December 31, 2007

Led editorial direction and content production for client projects; collaborated with cross-functional teams.

Partner, Digital Marketing Strategy at Twig&Tonic

November 1, 2024 - Present

Lead strategic direction and performance oversight for a range of clients’ digital marketing programs. Manage paid and organic campaign strategies, optimize lead funnels, and oversee integrated execution across email, SEO, AEO/GEO, content, and social. Implement KPI frameworks, testing plans, and marketing operations workflows to ensure scalable growth and alignment with client goals. Coach cross-functional teams and drive accountability within remote team setups.

Manager, Digital Marketing at Definity Insurance

July 1, 2021 - July 1, 2024

Owned digital marketing roadmap across 7 websites, aligning execution to IPO and business growth targets. Led SEM, analytics, content campaigns, and platform strategy. Implemented design thinking to improve conversion paths and career site optimization. Championed data-led decisions, A/B testing, and cross-departmental collaboration. Managed marketing team and budget with focus on performance outcomes and digital maturity.

Manager, Digital Properties at Co-Operators

January 1, 2018 - July 1, 2021

Led digital transformation for multiple web properties and customer portals. Directed product and marketing roadmap, executed SEO/UX improvements, and shaped digital vision aligned with organizational KPIs. Oversaw agile delivery, analytics reporting, and cross-functional team coordination including developers, marketers, and business units.