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I'm a project manager and event producer with over a decade of experience delivering brand-defining experiences for global agencies, fast-paced startups, and purpose-led wellness brands. From strategy and operations to creative production and program delivery, I'm known for bringing clarity, structure, and momentum to complex projects, often being creative with budgets when needed and always focused on meaningful impact. What sets me apart is my attention to detail and intuitive understanding of people. I tend to notice things others miss—whether it's a planning gap, a hidden opportunity, or a way to make an experience feel more personal. I connect easily with people from all backgrounds, which allows me to anticipate needs, build trust quickly, and solve problems before they surface.…I'm a project manager and event producer with over a decade of experience delivering brand-defining experiences for global agencies, fast-paced startups, and purpose-led wellness brands. From strategy and operations to creative production and program delivery, I'm known for bringing clarity, structure, and momentum to complex projects, often being creative with budgets when needed and always focused on meaningful impact. What sets me apart is my attention to detail and intuitive understanding of people. I tend to notice things others miss—whether it's a planning gap, a hidden opportunity, or a way to make an experience feel more personal. I connect easily with people from all backgrounds, which allows me to anticipate needs, build trust quickly, and solve problems before they surface.

S Oala An Abra Ba

Project Manager, Creative Producer, Community Manager

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I'm a project manager and event producer with over a decade of experience delivering brand-defining experiences for global agencies, fast-paced startups, and purpose-led wellness brands. From strategy and operations to creative production and program delivery, I'm known for bringing clarity, structure, and momentum to complex projects, often being creative with budgets when needed and always focused on meaningful impact. What sets me apart is my attention to detail and intuitive understanding of people. I tend to notice things others miss—whether it's a planning gap, a hidden opportunity, or a way to make an experience feel more personal. I connect easily with people from all backgrounds, which allows me to anticipate needs, build trust quickly, and solve problems before they surface.…I'm a project manager and event producer with over a decade of experience delivering brand-defining experiences for global agencies, fast-paced startups, and purpose-led wellness brands. From strategy and operations to creative production and program delivery, I'm known for bringing clarity, structure, and momentum to complex projects, often being creative with budgets when needed and always focused on meaningful impact. What sets me apart is my attention to detail and intuitive understanding of people. I tend to notice things others miss—whether it's a planning gap, a hidden opportunity, or a way to make an experience feel more personal. I connect easily with people from all backgrounds, which allows me to anticipate needs, build trust quickly, and solve problems before they surface.

Available to hire

I’m a project manager and event producer with over a decade of experience delivering brand-defining experiences for global agencies, fast-paced startups, and purpose-led wellness brands. From strategy and operations to creative production and program delivery, I’m known for bringing clarity, structure, and momentum to complex projects, often being creative with budgets when needed and always focused on meaningful impact.
What sets me apart is my attention to detail and intuitive understanding of people. I tend to notice things others miss—whether it’s a planning gap, a hidden opportunity, or a way to make an experience feel more personal. I connect easily with people from all backgrounds, which allows me to anticipate needs, build trust quickly, and solve problems before they surface.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Freelance Producer/Project Manager

December 31, 2020 - August 17, 2025

Clients varied from startups and VC to agencies, brands and charities, including Nike, Trinny London and London Excel. Delivered international programs, high-profile events, retreats, and brand activations for wellness, lifestyle, and creative clients. Managed all logistics for hybrid events, seminars, hackathons, and company away days. Produced and directed international retreats such as Beast Retreats for fight gyms. Coordinated fight nights and interclub events for Rival Boxing Gear’s first UK gym. Captured and edited content to drive post-event marketing and social engagement. Handled stakeholder communications, budgets, and post-event reporting.

Freelance Producer/Project Manager

October 1, 2023 - Present

Ongoing freelance role continuing from Oct 2023, delivering events and projects for diverse clients in the brand and creative sectors.

Project Manager (Contract) at Depop

September 30, 2023 - August 17, 2025

Led the largest community initiative, spearheading production and delivery of Depop's annual Seller Summit attended by 600 top sellers over two days and a subsequent virtual event tailored for the US market. Managed end-to-end event production ensuring seamless execution and maximum impact. Curated speakers and working sessions aligned with 2024 goals. Sourced and briefed speakers and external suppliers leveraging network and negotiation skills to optimize outcomes and minimize costs. Acted as central point of contact for internal stakeholders, facilitating collaboration and alignment across teams. Managed influencer relationships including briefing, contract negotiation, and content approval to ensure brand consistency and alignment with Depop's objectives. Demonstrated adept budget management within a £20k budget while optimizing cost savings. Spearheaded communications and invitations for internal and external guests, liaising with Depop and Etsy executive teams to ensure smooth co

Program Manager (Contract) at Meta

February 28, 2023 - August 17, 2025

Responsible for delivery of the Global Meta Select Program with a budget over $1.2M covering EMEA, APAC and LATAM regions. Led program strategy and development for existing investment portfolio aligning with overall business goals and market opportunities. Produced and delivered monthly hybrid events including sourcing speakers, invitations, site and set design, budget management, and reporting. Managed daily team syncs and briefings involving designers, tech leads, and videographers. Led go-to-market activities for local investment programs partnering with sales and cross-functional teams. Designed and scaled new pilot initiatives to address key product and market opportunities and inform future investment strategy. Engaged external partners to ensure support and momentum and gathered external insights to build 2023 approach.

Project and Community Manager (Contract) at Fast Company

August 31, 2022 - August 17, 2025

Designed, delivered and managed Fast Company’s Impact Council program, a multidisciplinary group bringing together innovators and high-impact leaders. Developed project plans, assigned roles and responsibilities utilizing RACI matrices. Managed communications including copywriting, drafting and strategic planning for C-suite members. Collaborated with creative teams to build website and social content aligned with quarterly themes. Proofread and contributed content, provided editorial insights. Maintained relationships with senior editors, external partners, members, and PR agencies. Conducted research and recruitment of potential members across US and Europe. Onboarded new members and their admin/PR teams. Led annual budgeting meetings with executives. Produced event themes, sourced speakers, and managed quarterly in-person events and monthly webinars including Impact Festival and private dinners.

Community Manager (Contract) at RAPP

May 31, 2021 - August 17, 2025

Managed a hybrid marketing role spanning strategy, creative, and client services on the fast-paced Samsung account. Responsible for scheduling and reporting all social media content across Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube channels. Delivered content plans aligned with brand strategy and key messaging. Conducted social listening and produced social listening and community management reports. Copywriting and proofreading social content. Segmented audiences and used insights to inform detailed plans and reports. Analyzed and reported content performance weekly. Engaged proactively and reactively with audiences to drive brand affinity. Identified social trends and created weekly client-facing bulletins exploring brand opportunities.

Award Manager (Contract) at D&AD

May 31, 2020 - August 17, 2025

Delivered and managed the 2020 D&AD Awards focusing on judging and category development. Managed operations and scheduling for both UK and US awards. Managed recruitment, onboarding, and governance of awards juries. Researched, onboarded, and managed award judges utilizing personal networks to source judges from underrepresented backgrounds. Led research, analysis, and evolution of designated awards categories to facilitate product development. Designed and executed communication strategies for the awards team across various platforms. Managed budget and forecasting including research and cost analysis for category development.

Events and Special Projects Lead at ACE

August 31, 2019 - August 17, 2025

Program Manager (Contract) at R/GA

November 30, 2018 - August 17, 2025

Culture and Studio Manager at Ustwo London

August 31, 2017 - August 17, 2025

Founder & Yoga Teacher (Personal Project) at Bulb Studio

September 1, 2024 - Present

Founded and launched an intimate wellness studio from concept to reality. Designed and built all branding, website, and marketing content. Developed class concepts, seasonal programming, and content strategy. Managed day-to-day operations including recruitment, partnerships, and sales. Negotiated contracts with suppliers and landlords and produced detailed business plans and competitor analysis.