Available to hire
I’m Whitney Tangaroa, a fractional marketing consultant helping growing businesses bring clarity, structure, and momentum to their marketing. With over a decade of experience across e-commerce, publishing, and public sectors in Aotearoa and the UK, I bridge strategy and delivery—from defining your brand and digital roadmap to executing day-to-day marketing activities that drive measurable growth.
Grounded in integrity, connection, and care, I take a practical, people-centred approach. I design marketing systems that work together to scale sustainably—so teams can move faster, collaborate better, and stay confident about tomorrow.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Māori
Intermediate
Work Experience
Digital Subscriptions Manager at Future
September 1, 2025 - September 1, 2025Led digital subscription growth for Decanter and Tom’s Hardware, guiding end-to-end proposition development and optimization. Partnered with product, data, and editorial teams to refine customer journeys, boost conversions, and improve retention. Delivered a comprehensive proposition pack defining pricing, messaging, and positioning for sustainable digital growth. Oversaw lifecycle and engagement strategy informed by behavioral data and user research. Coordinated readiness for Tom’s Hardware Premium launch across UX, content, and marketing teams.
Digital Subscriptions Manager at Future
September 1, 2025 - October 7, 2025Led digital subscription growth for specialist media brands; developed proposition development, customer lifecycle, and retention strategies. Drove the optimisation of Decanter Premium’s value proposition through audience research, pricing analysis, and UX improvements, increasing engagement and acquisition efficiency. Spearheaded the soft launch of Tom’s Hardware Premium, coordinating cross-functional workstreams across product, marketing, editorial, and operations to deliver a successful rollout. Used analytics and experimentation frameworks (GA4, Piano Analytics) to identify growth opportunities and measure performance across acquisition and retention funnels. Collaborated with editorial, product, and commercial teams to translate customer insights into digital experience enhancements.
Digital Subscriptions Manager at Future
September 1, 2025 - October 7, 2025Led digital subscription growth for specialist media brands, managing proposition development, customer lifecycle, and retention strategies. Drove optimization of Decanter Premium's value proposition through audience research, pricing analysis, and UX improvements; coordinated cross-functional rollout of Tom’s Hardware Premium; used GA4 and Piano Analytics to identify growth opportunities and measure performance across acquisition and retention funnels; collaborated with editorial, product, and commercial teams to translate customer insights into digital experiences.
Digital Subscriptions Manager at Future
September 1, 2025 - October 6, 2025Led digital subscription growth for Decanter and Tom’s Hardware, developing end-to-end propositions, pricing, and messaging to drive engagement, conversion and retention. Partnered with product, data, and editorial teams to optimise customer journeys and lifecycle strategies, and delivered a readiness pack for Decanter. Oversaw launch readiness for Tom’s Hardware Premium across UX, content, and marketing teams.
Digital Subscriptions Manager at Future
September 1, 2025 - October 6, 2025Led end-to-end digital subscription growth for Decanter and Tom’s Hardware, partnering with product, data, and editorial teams to optimise journeys, boost conversion, and improve retention. Developed the Decanter proposition and pricing framework, and coordinated Tom’s Hardware Premium launch across UX, content, and marketing disciplines.
E-Commerce Marketing Manager at The Tea Makers of London
May 1, 2025 - May 1, 2025Owned e-commerce strategy across paid, organic, and owned channels, driving revenue and traffic growth. Optimised Shopify Plus UX and conversion performance through data-led A/B testing and technical troubleshooting. Rebuilt Klaviyo email journeys and segmentation to increase engagement and lifetime value. Managed PPC and paid social performance, improving ROAS through audience targeting and creative iteration. Partnered with design, operations, and external agencies to strengthen brand storytelling and campaign execution.
E-Commerce Marketing Manager at The Tea Makers of London
May 1, 2025 - October 7, 2025Owned the end-to-end digital marketing strategy and growth roadmap for this luxury D2C tea brand, achieving uplifts in organic traffic, engagement, and repeat purchase rate. Led e-commerce site management, CRO, and campaign optimisation across SEO, PPC, email, and social, using Shopify Plus and Klaviyo. Directed a small team and agency partners to deliver cohesive content, seasonal campaigns, and automated lifecycle journeys. Consolidated Klaviyo flows to reduce email fatigue and increase ROI, introducing advanced segmentation and preference management. Introduced new educational and storytelling content frameworks aligned with the brand’s mission to elevate the sensory experience of tea.
E-Commerce Marketing Manager at The Tea Makers of London
May 1, 2025 - October 7, 2025Owned end-to-end digital marketing strategy and growth roadmap for a luxury D2C brand; led e-commerce site management, CRO, and campaign optimization across SEO, PPC, email, and social using Shopify Plus and Klaviyo; directed a small team and agency partners; consolidated Klaviyo flows, introduced advanced segmentation and preference management; developed educational and storytelling content frameworks aligned with the brand mission.
E-Commerce Marketing Manager at The Tea Makers of London
May 1, 2025 - October 6, 2025Owned e-commerce strategy across paid, organic, and owned channels, delivering revenue and traffic growth. Optimised Shopify Plus UX and conversion through data-led A/B testing and technical troubleshooting. Rebuilt Klaviyo email journeys and segmentation to boost engagement and customer lifetime value. Managed PPC and paid social performance, improving ROAS through audience targeting and creative iteration.
E-Commerce Marketing Manager at The Tea Makers of London
May 1, 2025 - October 6, 2025Owned e-commerce strategy across paid, organic, and owned channels, delivering revenue and traffic growth. Optimised Shopify Plus UX via data-driven A/B testing and troubleshooting. Rebuilt Klaviyo email journeys to lift engagement and customer lifetime value; drove ROAS improvements through targeted campaigns and creative iteration.
Digital Marketing Manager at London Transport Museum
May 1, 2024 - May 1, 2024Delivered the Museum’s digital marketing strategy to grow audiences and revenue across admissions, retail, and events. Led the procurement and implementation of the Museum’s first CRM system in collaboration with the TfL project team. Managed a small team responsible for marketing and videography outputs. Oversaw website performance and content development with internal and agency partners. Produced segmented email newsletters and data-driven campaign reports to inform future activity.
Digital Marketing Manager at London Transport Museum
May 1, 2024 - October 7, 2025Delivered the museum’s digital marketing strategy across website, email, paid media, and social, aligning campaigns with revenue and visitor growth targets. Managed digital agency relationships and optimised the museum website for engagement and conversion through continuous testing and analytics (Google Analytics, Hotjar). Developed digital content and campaigns supporting retail, ticketing, and membership goals, achieving measurable uplifts in CTR and conversion. Acted as brand guardian for all digital touchpoints, ensuring accessibility, GDPR compliance, and brand consistency.
Digital Marketing Manager at London Transport Museum
May 1, 2024 - October 7, 2025Delivered the museum’s digital marketing strategy across website, email, paid media, and social, aligning campaigns with revenue and visitor growth targets; managed digital agency relationships and optimized the museum website for engagement and conversions through testing and analytics; developed digital content and campaigns supporting retail, ticketing, and membership goals; acted as brand guardian for digital touchpoints, ensuring accessibility, GDPR compliance, and brand consistency.
Digital Marketing Manager at London Transport Museum
May 1, 2024 - October 6, 2025Delivered the Museum’s digital marketing strategy to grow audiences and revenue across admissions, retail, and events. Led CRM system procurement and implementation, collaborated with TfL project teams, and managed website performance, content development, and paid media campaigns. Produced segmented email newsletters and provided data-driven insights to inform future campaigns.
Digital Marketing Manager at London Transport Museum
May 1, 2024 - October 6, 2025Delivered the Museum's digital marketing strategy to grow audiences and revenue across admissions, retail, and events. Led the CRM implementation project with TfL collaboration, managed a small digital team, and oversaw website, content, and paid media; produced segmented email newsletters and provided data-driven insights to inform future campaigns.
Marketing Lead at Te Whatu Ora
August 1, 2023 - August 1, 2023Led nationwide social marketing campaigns to improve public health outcomes and reduce inequalities. Developed culturally grounded campaigns for Māori and Pacific audiences in collaboration with community partners. Directed multi-channel campaigns across digital, social, and traditional media to drive awareness and behaviour change. Managed budgets, reporting, and insights to measure campaign reach, engagement, and impact.
Marketing Lead at Te Whatu Ora
August 1, 2023 - October 7, 2025Led nationwide social marketing campaigns to improve public health outcomes and reduce inequalities. Developed culturally grounded campaigns for Māori and Pacific audiences in collaboration with community partners. Directed multi-channel campaigns across digital, social, and traditional media to drive awareness and behaviour change. Managed budgets, reporting, and insights to measure campaign reach, engagement, and impact. Partnered with government and NGO stakeholders to ensure integrated, equitable health communications.
Marketing Lead at Te Whatu Ora
August 1, 2023 - October 7, 2025Led nationwide social marketing campaigns to improve public health outcomes and reduce inequalities; developed culturally grounded campaigns for Māori and Pacific audiences in collaboration with community partners; directed multi-channel campaigns across digital, social, and traditional media to drive awareness and behaviour change; managed budgets, reporting, and insights to measure campaign reach, engagement, and impact; partnered with government and NGO stakeholders to ensure integrated, equitable health communications.
Marketing Lead at Te Whatu Ora
August 1, 2023 - October 6, 2025Led nationwide social marketing campaigns to improve public health outcomes and reduce inequalities. Developed culturally grounded campaigns for Māori and Pacific audiences in collaboration with community partners. Directed multi-channel campaigns across digital, social, and traditional media to drive awareness and behaviour change. Managed budgets, reporting, and stakeholder partnerships to ensure equitable health communications.
Marketing Lead at Te Whatu Ora
August 1, 2023 - October 6, 2025Led nationwide social marketing campaigns to improve public health outcomes and reduce inequalities. Built culturally grounded campaigns for Māori and Pacific audiences with community partners, coordinating multi-channel campaigns and reporting to measure reach and impact.
Marketing Manager at Furniture Zone
October 1, 2022 - October 1, 2022Developed and executed annual marketing plan, balancing brand growth with retail conversion. Managed campaigns across digital, print, and in-store channels. Analysed campaign, sales, and customer data to inform promotional strategies and seasonal planning.
Marketing Manager at Furniture Zone
October 1, 2022 - October 7, 2025Designed and implemented an in-house marketing function to improve brand presence, digital engagement, and local campaign performance. Delivered omni-channel campaigns combining digital, in-store, and community marketing, resulting in stronger brand cohesion and measurable sales uplift.
Marketing Manager at Furniture Zone
October 1, 2022 - October 7, 2025Designed and implemented an in-house marketing function to improve brand presence, digital engagement, and local campaign performance; delivered omni-channel campaigns combining digital, in-store, and community marketing, resulting in stronger brand cohesion and measurable sales uplift.
Marketing Manager at Furniture Zone
October 1, 2022 - October 6, 2025Developed and implemented the annual marketing plan, balancing brand growth with retail conversion. Managed multi-channel campaign execution across digital and print, analysed campaigns and customer data to inform promotions and seasonal planning.
Marketing Manager at Furniture Zone
October 1, 2022 - October 6, 2025Developed and executed the annual marketing plan; balanced brand growth with retail conversion. Managed campaigns across digital, print, and in-store channels; analysed sales and customer data to inform promotions and seasonal planning.
Management Consultant – Marketing at Glenn Hawkins Associates
October 1, 2021 - October 1, 2021Provided strategic marketing consultancy for small businesses in the tourism sector. Developed tailored marketing plans to enhance visibility and drive business growth. Delivered multi-channel campaigns with culturally aligned strategies.
Management Consultant – Marketing at Glenn Hawkins Associates
October 1, 2021 - October 7, 2025Provided strategic marketing consultancy for small businesses in the tourism sector. Developed and executed tailored marketing plans to enhance brand visibility and drive business growth. Managed multi-channel campaigns and ensured culturally appropriate strategies.
Management Consultant – Marketing at Glenn Hawkins Associates
October 1, 2021 - October 7, 2025Provided strategic marketing consultancy for small businesses in the tourism sector; developed and executed tailored marketing plans to enhance brand visibility and drive business growth; managed multi-channel campaigns and ensured culturally appropriate strategies.
Management Consultant – Marketing at Glenn Hawkins Associates
October 1, 2021 - October 6, 2025Provided strategic marketing consultancy for small businesses in the tourism sector. Developed and executed tailored marketing plans to enhance brand visibility and drive growth. Managed multi-channel campaigns and ensured culturally appropriate strategies.
Management Consultant – Marketing at Glenn Hawkins Associates
October 1, 2021 - October 6, 2025Provided strategic marketing consultancy for small tourism businesses. Created tailored marketing plans to improve brand visibility and drive business growth; managed multi-channel campaigns and ensured culturally appropriate strategies.
Brand Development & Marketing Manager at Workbridge
May 1, 2021 - May 1, 2021Directed national marketing strategy and brand development for New Zealand’s leading disability employment organisation. Managed the Workbridge brand across all channels, ensuring consistent storytelling and stakeholder engagement. Developed digital and media strategies to increase employer engagement and candidate visibility. Led internal communications and capability-building initiatives across teams.
Brand Development & Marketing Manager at Workbridge
May 1, 2021 - October 7, 2025Directed the national marketing strategy and brand development for New Zealand’s leading disability employment organisation. Managed the Workbridge brand across all channels, ensuring consistent storytelling and stakeholder engagement. Developed and implemented digital marketing and communications plans, including social, website, and media activity. Produced impactful campaigns and materials that amplified employer engagement and candidate visibility. Led internal communications and capability-building initiatives to strengthen marketing alignment across teams. Advised the leadership team on communications strategy, risk management, and campaign performance.
Brand Development & Marketing Manager at Workbridge
May 1, 2021 - October 7, 2025Directed the national marketing strategy and brand development for New Zealand’s leading disability employment organisation; managed the Workbridge brand across all channels, ensuring consistent storytelling and stakeholder engagement; developed and implemented digital marketing and communications plans, including social, website, and media activity; produced impactful campaigns and materials to amplify employer engagement and candidate visibility; led internal communications and capability-building initiatives to strengthen marketing alignment across teams; advised the leadership team on communications strategy, risk management, and campaign performance.
Brand Development & Marketing Manager at Workbridge
May 1, 2021 - October 6, 2025Directed the national marketing strategy and brand development for New Zealand’s leading disability employment organisation. Managed the Workbridge brand across channels, developing digital marketing and communications plans, and producing campaigns that amplified employer engagement and candidate visibility. Led internal communications and capability-building to strengthen marketing alignment.
Brand Development & Marketing Manager at Workbridge
May 1, 2021 - October 6, 2025Directed national marketing strategy and brand development for New Zealand’s leading disability employment organisation. Managed all-channel brand activity, digital marketing and communications; produced campaigns and materials, led internal communications, and advised leadership on risk and performance.
Marketing Manager at Inspire Group
August 1, 2019 - August 1, 2019Led marketing initiatives across New Zealand, Australia, and Malaysia in the learning and development sector. Optimised digital and traditional campaigns to build brand awareness and drive growth. Collaborated cross-functionally to align brand positioning and achieve ROI targets.
Marketing Manager at Inspire Group
August 1, 2019 - October 7, 2025Managed marketing for a trans-Tasman learning design company, overseeing campaigns, digital content, and events across NZ, Australia, and Malaysia. Delivered B2B marketing strategies to position Inspire as a thought leader in learning innovation.
Marketing Manager at Inspire Group
August 1, 2019 - October 7, 2025Managed marketing for a trans-Tasman learning design company, overseeing campaigns, digital content, and events across NZ, Australia, and Malaysia; delivered B2B marketing strategies to position Inspire as a thought leader in learning innovation.
Marketing Manager at Inspire Group
August 1, 2019 - October 6, 2025Led marketing initiatives to drive brand awareness and growth across New Zealand, Australia, and Malaysia in the learning and development sector. Managed digital and traditional campaigns, content creation, and social media strategies to build brand engagement. Optimised multi-channel campaigns for performance and managed budgets to achieve ROI targets. Collaborated with cross-functional and international teams to align brand positioning.
Marketing Manager at Inspire Group
August 1, 2019 - October 6, 2025Led brand-building campaigns across NZ, Australia, and Malaysia in learning and development. Drove digital and traditional campaigns, content and social strategies; optimized multi-channel performance within budgets to achieve ROI targets.
Visual Identity & Template Digital Designer at Greater Wellington Regional Council
August 1, 2018 - October 7, 2025Developed visual identity systems and digital design templates for the council, ensuring brand consistency across digital channels; collaborated with cross-functional teams to deliver scalable design assets.
Visual Identity & Template Digital Designer at Greater Wellington Regional Council
August 1, 2018 - October 7, 2025Produced visual identity templates and digital design assets to support council communications and campaigns.
Visual Identity & Template Digital Designer at Greater Wellington Regional Council
August 1, 2018 - October 6, 2025Created visual identity and design templates for council communications; supported design and production workflows; contributed to broader branding efforts.
Visual Identity & Template Digital Designer at Greater Wellington Regional Council
August 1, 2018 - October 6, 2025Supported visual identity and template design for council digital assets; operating Mac-based workflows for design production.
Marketing Manager & Designer at Shoe Co. and Banks Group
February 1, 2018 - February 1, 2018Led marketing strategy and design for in-house and partner brands including Adidas, Converse, Nike, and Birkenstock. Executed digital and retail campaigns to enhance customer engagement and brand visibility. Produced creative assets and managed a small team and external design partners.
Marketing Manager & Designer at Shoe Co. and Banks Group
February 1, 2018 - October 7, 2025Led marketing strategy and creative direction for partner brands including Nike, Adidas, and Converse. Developed national multi-channel campaigns, in-store activations, and digital content to increase brand visibility and engagement. Managed a small marketing team and external creative partners, balancing strategic leadership with hands-on execution.
Marketing Manager & Designer at Shoe Co. and Banks Group
February 1, 2018 - October 7, 2025Led marketing strategy and creative direction for partner brands including Nike, Adidas, and Converse; developed national multi-channel campaigns, in-store activations, and digital content to increase brand visibility and engagement; managed a small marketing team and external creative partners, balancing strategic leadership with hands-on execution.
Marketing Manager & Designer at Shoe Co. and Banks Group
February 1, 2018 - October 6, 2025Led marketing strategy and design for in-house and partner brands such as Adidas, Converse, Nike, and Birkenstock. Executed innovative marketing and digital campaigns to enhance brand visibility and customer engagement. Developed high-quality creative and marketing materials across print, digital, and retail channels. Managed a small marketing team and external creative partners, balancing strategic leadership with hands-on execution.
Marketing Manager & Designer at Shoe Co. and Banks Group
February 1, 2018 - October 6, 2025Led marketing strategy and design for in-house and partner brands (Adidas, Converse, Nike, Birkenstock). Executed digital campaigns and created marketing materials across print, digital, and retail; managed a small team and external partners.
Marketing Manager & Designer at Babycity
March 1, 2017 - March 1, 2017Developed and executed marketing strategy, overseeing digital, print, and retail campaigns. Managed creative partners and coordinated national product launches. Designed content, advertising, and packaging to support category growth.
Marketing Manager & Designer at Babycity
March 1, 2017 - October 7, 2025Led marketing strategy development and execution, overseeing digital and print campaigns. Oversaw national marketing campaigns, e-commerce growth, and brand redesign initiatives across 20+ retail stores. Managed external creative partners and coordinated product launches. Designed digital content, advertisements, and product packaging.
Marketing Manager & Designer at Babycity
March 1, 2017 - October 7, 2025Led marketing strategy and campaigns, oversaw e-commerce growth and brand redesign initiatives across 20+ retail stores; managed external partners; designed digital content, advertisements, and product packaging.
Marketing Manager & Designer at Babycity
March 1, 2017 - October 6, 2025Led marketing strategy development and execution, overseeing digital and print campaigns. Managed external creative partners and coordinated product launches. Designed digital content, advertisements, and product packaging.
Marketing Manager & Designer at Babycity
March 1, 2017 - October 6, 2025Led marketing strategy development and execution across digital and print campaigns; coordinated product launches and designed digital content, advertisements, and packaging.
Intermediate Mac Operator at Ogilvy & Mather
October 1, 2014 - October 7, 2025Provided production support and Mac-based design workflows; assisted with design production for agency campaigns; collaborated with design teams to ensure timely asset delivery.
Intermediate Mac Operator at Ogilvy & Mather
October 1, 2014 - October 7, 2025Supported Mac-based design and production workflows within a large agency environment.
Intermediate Mac Operator at Ogilvy & Mather
October 1, 2014 - October 6, 2025Mac operator supporting design and production for campaigns; prepared layouts and artwork for production.
Intermediate Mac Operator at Ogilvy & Mather
October 1, 2014 - October 6, 2025Provided Mac-based production support for design and marketing materials at a leading advertising agency.
Junior Designer at Baseline Marketing Agency
January 1, 2013 - October 7, 2025Supported junior design roles; contributed to campaigns and asset creation; assisted with client projects.
Junior Designer at Baseline Marketing Agency
January 1, 2013 - October 7, 2025Supported design and campaign production for client projects; assisted with creative development and asset creation.
Junior Designer at Baseline Marketing Agency
January 1, 2013 - October 6, 2025Assisted with design and digital campaigns; created assets and supported project delivery.
Junior Designer at Baseline Marketing Agency
January 1, 2013 - October 6, 2025Supported junior design tasks for client campaigns and marketing collateral.
Education
Bachelor of Arts in Computer Graphics and Design at Whanganui School of Design, Waikato University
January 11, 2030 - January 1, 2011Introduction to Digital Accessibility: Delivering Inclusive Digital Content at Victoria University of Wellington
January 11, 2030 - January 1, 2020Te Ara Reo Māori Levels 2 and 3 at Te Wananga O Aotearoa
January 11, 2030 - January 1, 2016Bachelor of Arts in Computer Graphics and Design at Whanganui School of Design, Waikato University
January 11, 2030 - October 6, 2025Introduction to Digital Accessibility: Delivering Inclusive Digital Content at Victoria University of Wellington
January 11, 2030 - October 6, 2025Te Ara Reo Māori Levels 2 and 3 at Te Wananga O Aotearoa
January 11, 2030 - October 6, 2025Bachelor of Arts in Computer Graphics and Design at Whanganui School of Design, Waikato University
January 11, 2030 - January 1, 2011Introduction to Digital Accessibility: Delivering Inclusive Digital Content at Victoria University of Wellington
January 11, 2030 - January 1, 2020Te Ara Reo Māori Levels 2 and 3 at Te Wananga O Aotearoa
January 11, 2030 - January 1, 2016Bachelor of Arts in Computer Graphics and Design at Whanganui School of Design, Waikato University
January 1, 2011 - October 7, 2025Introduction to Digital Accessibility: Delivering Inclusive Digital Content at Victoria University of Wellington
January 1, 2020 - October 7, 2025Te Ara Reo Māori Levels 2 and 3 at Te Wananga O Aotearoa
January 1, 2016 - October 7, 2025Qualifications
Introduction to Digital Accessibility: Delivering Inclusive Digital Content
January 11, 2030 - January 1, 2020Te Ara Reo Māori Levels 2 and 3
January 11, 2030 - January 1, 2016Introduction to Digital Accessibility: Delivering Inclusive Digital Content
January 1, 2020 - October 7, 2025Industry Experience
Government, Healthcare, Non-Profit Organization, Retail, Software & Internet, Transportation & Logistics, Media & Entertainment, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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