"Inspire Her" - with Chelsea F.C & Nike Football
Will Wilkinson
Published
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I was asked to make the music for this campaign. Before having seen the visual content, I was asked to create something with a grimey feel, that reflected the vibrant UK Hip-Hop sound and street culture.
To achieve this I chopped a string sample (from “Is It Love” by Kenny Lynch) over the top of a booming 808 and vibrant, energetic drums. When this is combined with FX like sweeping pages and camera rolls to match the video, it creates a strong and dynamic piece to accompany the launch film: