I am a multidisciplinary illustrator and graphic designer with experience across packaging, branding, visual communication, editorial design, and commercial illustration. My work combines thoughtful concepts with distinctive visual storytelling, often drawing on cultural heritage, character design, playful narratives, and contemporary colour palettes. I enjoy creating designs that are both visually engaging and meaningful for their audiences. I have worked on projects ranging from consumer packaging and brand identities to restaurant murals, event posters, exhibition design, and illustrated product campaigns. Alongside my professional design experience, I have taught visual communication and coordinated new media projects, which has strengthened my communication, organisation, and creative leadership skills. I am currently continuing my illustration studies at Coventry University and am always keen to collaborate on imaginative, culturally informed, and commercially relevant projects.…

Yun Zhu (Winnie)

I am a multidisciplinary illustrator and graphic designer with experience across packaging, branding, visual communication, editorial design, and commercial illustration. My work combines thoughtful concepts with distinctive visual storytelling, often drawing on cultural heritage, character design, playful narratives, and contemporary colour palettes. I enjoy creating designs that are both visually engaging and meaningful for their audiences. I have worked on projects ranging from consumer packaging and brand identities to restaurant murals, event posters, exhibition design, and illustrated product campaigns. Alongside my professional design experience, I have taught visual communication and coordinated new media projects, which has strengthened my communication, organisation, and creative leadership skills. I am currently continuing my illustration studies at Coventry University and am always keen to collaborate on imaginative, culturally informed, and commercially relevant projects.…

Available to hire

I am a multidisciplinary illustrator and graphic designer with experience across packaging, branding, visual communication, editorial design, and commercial illustration. My work combines thoughtful concepts with distinctive visual storytelling, often drawing on cultural heritage, character design, playful narratives, and contemporary colour palettes. I enjoy creating designs that are both visually engaging and meaningful for their audiences.

I have worked on projects ranging from consumer packaging and brand identities to restaurant murals, event posters, exhibition design, and illustrated product campaigns. Alongside my professional design experience, I have taught visual communication and coordinated new media projects, which has strengthened my communication, organisation, and creative leadership skills. I am currently continuing my illustration studies at Coventry University and am always keen to collaborate on imaginative, culturally informed, and commercially relevant projects.

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Language

English
Intermediate
Japanese
Intermediate
Chinese
Fluent

Work Experience

Graphic Designer at Guangzhou Shichuan Design Studio
September 1, 2025 - February 1, 2025
Developed packaging design projects from concept to execution, including creative planning, copywriting, and visual design. Created packaging solutions aligned with brand strategy and effective visual communication. Assisted with spatial design projects and adapted brand graphic materials to ensure consistency across physical and visual applications. Contributed to end-to-end commercial packaging design delivery, supporting consistent brand identity across different applications.
Full-time Visual Communication Teacher & New Media Centre Coordinator at Higher Education Institution
January 1, 2022 - January 1, 2024
Taught visual communication and coordinated activities for a new media centre. Combined design knowledge, creative development and organisational skills to support student learning, visual projects and media-related activities.
Deputy Head of Graphic Design Department at Guangzhou Tomson Jason Network Technology Co., Ltd
July 1, 2019 - March 1, 2021
Executed brand and packaging design projects. Coordinated design team members to support project progress and reviewed design outputs to ensure quality standards. Liaised with planning, illustration, 3D teams, and clients to facilitate smooth project communication, delivery, and execution. Served in a coordination/facilitation role in cross-functional projects, supporting efficient design workflow delivery.

Education

BA (Hons) Illustration - First Class Honours at Coventry University (UK)
September 1, 2025 - July 1, 2026
Master in Art Design (Visual Communication) - Final Average 89/100 at Xi’an Academy of Fine Arts (China)
September 1, 2018 - July 1, 2022

Qualifications

Higher Education Teaching Qualification (Visual Communication Design, China)
January 1, 2023 - October 5, 2031

Industry Experience

Education, Media & Entertainment, Consumer Goods, Retail, Professional Services