Hi, I’m Wisha Tahir, a Lead Product Designer with 7+ years of experience creating user-centric digital products across fintech, education, healthcare, automotive, and SaaS. I translate complex workflows into intuitive UX/UI, lead end-to-end design strategy, and oversee AI-driven features like predictive analytics and instrument tracking to improve efficiency and safety in demanding settings. I collaborate with product, engineering, and clinical teams, conduct user research and usability testing, and build scalable design systems to ensure consistency and measurable outcomes. Based in Dubai, I’m passionate about designing experiences that are not only visually compelling but also accessible and impactful for patient outcomes.…

Wisha Tahir

5.0 (1 review)

Hi, I’m Wisha Tahir, a Lead Product Designer with 7+ years of experience creating user-centric digital products across fintech, education, healthcare, automotive, and SaaS. I translate complex workflows into intuitive UX/UI, lead end-to-end design strategy, and oversee AI-driven features like predictive analytics and instrument tracking to improve efficiency and safety in demanding settings. I collaborate with product, engineering, and clinical teams, conduct user research and usability testing, and build scalable design systems to ensure consistency and measurable outcomes. Based in Dubai, I’m passionate about designing experiences that are not only visually compelling but also accessible and impactful for patient outcomes.…

Available to hire

Hi, I’m Wisha Tahir, a Lead Product Designer with 7+ years of experience creating user-centric digital products across fintech, education, healthcare, automotive, and SaaS. I translate complex workflows into intuitive UX/UI, lead end-to-end design strategy, and oversee AI-driven features like predictive analytics and instrument tracking to improve efficiency and safety in demanding settings. I collaborate with product, engineering, and clinical teams, conduct user research and usability testing, and build scalable design systems to ensure consistency and measurable outcomes. Based in Dubai, I’m passionate about designing experiences that are not only visually compelling but also accessible and impactful for patient outcomes.

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Language

English
Fluent
Urdu
Fluent
Arabic
Beginner

Work Experience

Lead Product Designer at Binghatti
March 1, 2024 - Present
Led UX/UI design for web and mobile platforms, aligning business goals with user-friendly interfaces. Conducted in-depth user research and usability testing to inform design decisions and enhance engagement. Created and maintained a design system ensuring consistency across digital platforms. Collaborated closely with cross-functional teams and mentored junior designers on best practices. Continuously improved product solutions using user feedback, data analysis, and A/B testing.
Senior Product Designer at Hala - Fintech
March 31, 2024 - July 29, 2025
Led a team to follow customer-centric user experience in fintech applications. Created user personas and journey maps. Analyzed and iterated designs based on feedback. Performed user testing alongside technical design strategy and implementation. Implemented minimalistic and realistic graphics. Utilized tools like Figma, Miro, User Testing, Userfeel, Illustrator, and Photoshop.
Digital Consultant at Systems
December 1, 2023 - July 29, 2025
Provided client-based product design services and managed multiple projects simultaneously. Handled client relationships and information gathering. Collaborated with cross-functional teams to ensure design solutions met business goals and technical requirements. Enhanced UX/UI and conducted user research alongside brand identity work. Performed qualitative and quantitative research to understand user needs, behaviors, and motivations.
Senior UI/UX Designer at Cure MD
December 31, 2021 - July 29, 2025
Led UI/UX design for healthcare platforms, enhancing usability and user experience for medical professionals and patients. Conducted user research, usability testing, and data analysis to improve electronic health record (EHR) systems and streamline medical workflows. Developed user-centered interfaces ensuring HIPAA compliance and accessibility standards. Collaborated with product managers, developers, and healthcare experts to deliver scalable, responsive healthcare solutions. Implemented iterative design processes to improve product functionality, resulting in higher user satisfaction and increased operational efficiency.
UI/UX Designer at Motive
January 31, 2020 - July 29, 2025
Designed intuitive UI/UX solutions for mobile applications, enhancing user journeys and overall experience. Conducted user research, usability testing, and data analysis to inform design decisions. Developed wireframes, prototypes, and final designs aligned with business objectives. Collaborated with cross-functional teams including developers and product managers to deliver high-quality products. Iterated designs based on user feedback and A/B testing to ensure optimal performance.
Director of Product Design at Binghatti Rain Stella Technologies
February 1, 2025 - October 13, 2025
Lead end-to-end design strategy for Orva, an AI-powered Operation Theatre Assistant enhancing surgical efficiency and safety. Translate complex workflows into intuitive, reliable UX/UI and interaction. Conduct user research, usability testing, and journey mapping with surgeons and OR staff to inform design decisions. Oversee prototyping and implementation of AI-driven features like predictive analytics, procedure timing, and instrument tracking. Collaborate cross-functionally with product, engineering, and clinical teams to align design with business objectives. Establish scalable design systems and guidelines for consistency across modules. Monitor engagement metrics and iterate to optimize usability and patient outcomes.
Senior Product Designer at Hala
July 1, 2023 - October 13, 2025
Led a design team to create high impact experiences for Hala’s fintech products, including Hala POS, Control, Freelancer, and Hala Pro. Developed detailed user personas and journey maps to align product features with user needs, enhancing usability and engagement. Conducted A/B testing, user research, and usability testing to gather insights and iteratively improve designs. Executed scalable, technical design strategies tailored for complex fintech applications.
Senior UI/UX Designer at Cure MD
December 1, 2021 - October 13, 2025
Led UI/UX design for healthcare platforms, enhancing usability and user experience for both medical professionals and patients. Conducted user research, usability testing, and data analysis to improve electronic health record (EHR) systems and streamline medical workflows. Developed user-centered interfaces, ensuring HIPAA compliance and accessibility standards were met across all digital platforms. Collaborated with cross-functional teams including product managers, developers, and healthcare experts to deliver scalable and responsive healthcare solutions. Implemented iterative design processes to continually improve product functionality, resulting in higher user satisfaction and increased operational efficiency.
Director Product Design at Binghatti Rain Stella Technologies
February 1, 2025 - October 13, 2025
Lead end-to-end design strategy for Orva, an AI-powered Operation Theatre Assistant enhancing surgical efficiency and safety. Translate complex workflows into intuitive, reliable UX/UI and interaction. Conduct user research, usability testing, and journey mapping with surgeons and OR staff to inform design decisions. Oversee prototyping and implementation of AI-driven features like predictive analytics, procedure timing, and instrument tracking. Collaborate cross-functionally with product, engineering, and clinical teams to align design with business objectives. Establish scalable design systems and guidelines for consistency across modules. Monitor engagement metrics and iterate to optimize usability and patient outcomes.
Senior Product Designer at Hala
July 1, 2023 - October 13, 2025
Led a design team to create high impact experiences for Hala’s fintech products, including Hala POS, Control, Freelancer, and Hala Pro. Developed detailed user personas and journey maps to align product features with user needs, enhancing usability and engagement. Conducted A/B testing, user research, and usability testing to gather insights and iteratively improve designs. Executed scalable, technical design strategies tailored for complex fintech applications.
Senior UI/UX Designer at Cure MD
December 1, 2021 - October 13, 2025
Led UI/UX design for healthcare platforms, enhancing usability and user experience for both medical professionals and patients. Conducted user research, usability testing, and data analysis to improve electronic health record (EHR) systems and streamline medical workflows. Developed user-centered interfaces, ensuring HIPAA compliance and accessibility standards were met across all digital platforms. Collaborated with cross-functional teams to deliver scalable and responsive healthcare solutions. Implemented iterative design processes to continually improve product functionality, resulting in higher user satisfaction and increased operational efficiency.

Education

Bachelors at Comsats University
January 1, 2015 - December 31, 2019
Bachelor's in Computer Engineering at Comsats University
January 11, 2030 - October 13, 2025
Bachelor's in Computer Engineering at Comsats University
January 11, 2030 - October 13, 2025

Qualifications

Adobe Illustrator and Photshop Courses
July 10, 2022
Figma Config
March 7, 2023
Best Web App Design (ASMA Conference)
October 20, 2022
US medical healthcare App design
February 6, 2023

Industry Experience

Computers & Electronics, Education, Healthcare, Professional Services, Life Sciences, Real Estate & Construction, Telecommunications, Financial Services, Manufacturing, Retail, Other, Software & Internet, Transportation & Logistics
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