I am committed to creative design, SEO, and marketing as a long-term career. I am a dedicated creative professional with deep expertise in graphic design, strategic marketing, and digital growth. My career spans diverse agency environments where I developed strong skills in visual storytelling, branding, and integrated digital strategy.
After completing my qualification at CPIT (ARA), I spent nearly a decade working across multiple advertising agencies, followed by an overseas experience. On returning to New Zealand, I freelanced for a range of agencies before establishing my own creative design and marketing business, XDC.nz.
My work covers a broad range of disciplines including logo design, brand development for digital and print, B2B and B2C marketing, web design, signage, SEO, and brand asset management. I thrive on crafting compelling brand narratives through considered design—whether that’s signage, point-of-sale, brochures, corporate collateral, or social media content across imagery and video.
Alongside design, I bring advanced capability in SEO, content strategy, and digital marketing. I am highly proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, Miro, Mailchimp, HubSpot, and multiple CMS platforms including WordPress, Rocketspark, and Squarespace. I also have strong conceptual and content writing skills developed through many years running my own magazine as editor, designer, and production artist.
Outside of work, I remain hands-on creatively through photography and videography, having majored in photography and studied under Lloyd Park and Stan Daniels. I stay actively engaged with emerging design trends, marketing technologies, and evolving digital platforms.
With a broad cross-platform skill set, I am now seeking a new challenge where I can lead, mentor, and contribute at a senior level. I am loyal, collaborative, and enjoy bringing energy and positivity to a team environment.
I am excited by the opportunity to contribute to an organisation that values strategic thinking, meaningful design, and real business impact. I see myself adding value as a Senior Graphic Designer, Brand Designer, or Senior Creative Team Lead with advanced marketing expertise—translating complex ideas into engaging, effective visual communication that drives growth and connection.
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