Founder & Creative Director – XDC.NZ
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Brand, Design & Digital Growth Studio
Founded and lead XDC.NZ, a full-service creative and digital studio delivering strategic branding, logo design, website design (Wix & WordPress), SEO, graphic design, and social media marketing for businesses across Canterbury and New Zealand.
With 25+ years’ experience spanning major agencies and independent consultancy, I specialise in translating business goals into high-performing brand ecosystems that drive visibility, engagement, and measurable growth—without the overheads of a traditional agency.
Key achievements include:
• Designing and delivering high-converting websites that consistently outperform paid advertising
• Implementing SEO strategies that generate long-term organic leads, reducing client ad spend by up to 80–90%
• Creating end-to-end brand systems covering logo, print, signage, digital, and social
• Managing client projects from strategy through execution, optimisation, and ongoing growth
• Working closely with SMEs, trades, property services, and professional brands to fuel sustainable business growth
XDC operates on a non-agency model: fast, direct, expert-led, and results-focused—providing big-agency thinking without the big-agency price tag.
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