I'm Andrea Crawley, a dynamic Creative Product Manager with a strong background in marketing, talent bookings, and event promotion. I excel at turning ideas into engaging campaigns that boost attendance and drive revenue, with a track record of delivering measurable growth. I thrive in collaborative environments where creative vision meets data-driven planning, and I’m eager to leverage my experience in programming and content curation to enhance audience engagement and team success. Over the years I’ve honed skills across content creation, social media management, and client relations, delivering creative solutions for magazines, venues, and fashion houses. I’m excited to bring a hands-on, collaborative approach to a forward-thinking team and drive compelling experiences that resonate with audiences and stakeholders alike.…

Andrea Crawley

I'm Andrea Crawley, a dynamic Creative Product Manager with a strong background in marketing, talent bookings, and event promotion. I excel at turning ideas into engaging campaigns that boost attendance and drive revenue, with a track record of delivering measurable growth. I thrive in collaborative environments where creative vision meets data-driven planning, and I’m eager to leverage my experience in programming and content curation to enhance audience engagement and team success. Over the years I’ve honed skills across content creation, social media management, and client relations, delivering creative solutions for magazines, venues, and fashion houses. I’m excited to bring a hands-on, collaborative approach to a forward-thinking team and drive compelling experiences that resonate with audiences and stakeholders alike.…

Available to hire

I’m Andrea Crawley, a dynamic Creative Product Manager with a strong background in marketing, talent bookings, and event promotion. I excel at turning ideas into engaging campaigns that boost attendance and drive revenue, with a track record of delivering measurable growth. I thrive in collaborative environments where creative vision meets data-driven planning, and I’m eager to leverage my experience in programming and content curation to enhance audience engagement and team success.

Over the years I’ve honed skills across content creation, social media management, and client relations, delivering creative solutions for magazines, venues, and fashion houses. I’m excited to bring a hands-on, collaborative approach to a forward-thinking team and drive compelling experiences that resonate with audiences and stakeholders alike.

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Language

English
Fluent

Work Experience

Music Event Promotions at Drea.m. Radio Productions
March 1, 2024 - Present
Spearheaded talent bookings for local venues across Oahu; executed marketing campaigns for monthly events; collaborated with graphic artists to create promotional flyers; orchestrated calendar planning for local venues; scouted emerging talent; coordinated with vendors for event logistics; oversaw payments for bands, door sales, and bar revenues; facilitated creative meetings and developed strategies for bars, outdoor events, and surf competitions.
Director of Marketing and Sales at Freesurf Magazine
June 1, 2023 - June 1, 2024
Directed the marketing department for advertising initiatives; engaged clientele for magazine feature opportunities; pioneered scouting for new clients seeking advertising space; designed and launched social media sponsored posts; coordinated product logistics for photoshoots; managed invoicing and accounting for in-house clientele; followed up on leads and nurtured ongoing client relationships; crafted advertisements for the 'Stuff We Like' section; maintained monthly sales targets and collaborated with the art department for photo selection; disseminated print materials and supported distribution across shops.
Product Development Consultant Designer at 724Time
July 1, 2013 - Present
Consulted with private label clients to curate cohesive seasonal collections; designed a custom accessories line, establishing unique brand identities; researched trend reports and fashion shows; sourced materials and vendors; managed Photoshop development for client needs; collaborated with overseas and domestic factories; negotiated pricing; placed POs and oversaw sampling; delivered finished goods to US warehouses.
Freelance Product Development at Lionel Handbags and Accessories
February 1, 2012 - July 1, 2013
Engineered an accessories line for Lionel & Sheva handbags showroom and private label clients; collaborated with private label buyers from major retailers to design monthly deliveries; produced Photoshop development aligned with seasonal needs; assisted in PO placement and coordinated with overseas offices; negotiated costs and managed line sheets and logistics.
Designer & Merchant - Accessories at Bebe
April 1, 2010 - March 1, 2012
Designed unique items with California and New York vendors across six seasons; collaborated with apparel design teams to anticipate trends; researched shows and color trends; created accessories for the Gifting Program, driving significant sales growth; managed procurement across multiple categories; supported Open to Buy planning and cross-functional product direction for 214 retail locations; coordinated marketing and web assets for campaigns and events.
Assistant Designer & Merchant - Accessories at Marciano by Guess
October 1, 2007 - July 1, 2009
Designed custom jewelry, belts, leather goods, and related accessories; developed footwear lines with licensees; coordinated with design teams on trends and Pantone colors; conducted competitor analysis and supported buying processes; managed production and vendor communications; contributed to visual merchandising efforts.
Production Coordinator at ABS by Allen Schwartz Footwear
January 1, 2007 - October 1, 2007
Assisted design team with product development; attended fittings; negotiated costs with overseas factories; photographed footwear for catalogs; authored line sheets; supported markets/trade shows; coordinated overseas production and quality control; assisted marketing with samples for campaigns.
Production Assistant at Charles David Footwear
September 1, 2006 - January 1, 2007
Designed footwear lines for private label clients; oversaw production orders; maintained overseas communications regarding updates and delivery; cataloged and photographed samples for line sheets; coordinated shipments and open payments; supported owner with tasks.

Education

BA, Apparel Marketing and Design at California State University Sacramento (CSUS)
August 1, 2000 - May 1, 2005
Course licensing at Catch the Moon Licensing
October 1, 2020 - June 1, 2021
Licensing Song Rights and Collaboration

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods
    paper Songwriter

    I am a vocalist for sync licensing projects. I have collaborated around the world with many different genres. My passion is songwriting and recording music. I am looking to grow my resume with more collaborations and working with creative individuals. My original music is in libraries for music supervisors to choose from. I can sing any genre of music, love musical and children’s lullaby’s.

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