Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Yefei Shi, a graphic designer with experience in both freelance and in-house environments, specialising in branding and visual identity. I design with a strong focus on clarity and storytelling—helping brands communicate ideas in a way that feels both engaging and consistent. My work spans illustration, UI design, infographics, and promotional materials, allowing me to adapt across different platforms and project needs. Whether it's building a visual identity from scratch or refining existing assets, I aim to create work that is not only visually compelling, but also meaningful and effective.…I'm Yefei Shi, a graphic designer with experience in both freelance and in-house environments, specialising in branding and visual identity. I design with a strong focus on clarity and storytelling—helping brands communicate ideas in a way that feels both engaging and consistent. My work spans illustration, UI design, infographics, and promotional materials, allowing me to adapt across different platforms and project needs. Whether it's building a visual identity from scratch or refining existing assets, I aim to create work that is not only visually compelling, but also meaningful and effective.

Yefei Shi

Graphic Designer, Brand Designer, Illustrator, +3





I'm Yefei Shi, a graphic designer with experience in both freelance and in-house environments, specialising in branding and visual identity. I design with a strong focus on clarity and storytelling—helping brands communicate ideas in a way that feels both engaging and consistent. My work spans illustration, UI design, infographics, and promotional materials, allowing me to adapt across different platforms and project needs. Whether it's building a visual identity from scratch or refining existing assets, I aim to create work that is not only visually compelling, but also meaningful and effective.…I'm Yefei Shi, a graphic designer with experience in both freelance and in-house environments, specialising in branding and visual identity. I design with a strong focus on clarity and storytelling—helping brands communicate ideas in a way that feels both engaging and consistent. My work spans illustration, UI design, infographics, and promotional materials, allowing me to adapt across different platforms and project needs. Whether it's building a visual identity from scratch or refining existing assets, I aim to create work that is not only visually compelling, but also meaningful and effective.

Available to hire

I’m Yefei Shi, a graphic designer with experience in both freelance and in-house environments, specialising in branding and visual identity.

I design with a strong focus on clarity and storytelling—helping brands communicate ideas in a way that feels both engaging and consistent. My work spans illustration, UI design, infographics, and promotional materials, allowing me to adapt across different platforms and project needs.

Whether it’s building a visual identity from scratch or refining existing assets, I aim to create work that is not only visually compelling, but also meaningful and effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Junior Graphic Designer at 72Point – Oath Studio

May 1, 2025 - January 1, 2026

Designed digital assets for a long-term collaboration with Netflix Ads, including presentation decks, microsites, posters, email invitations, and social media content. | Independently handled client briefs, delivering PR-focused visual assets for clients including Post Office, Tim Tam, and AXA across diverse industries. | Created editorial, reports, illustrations, and infographics to support media campaigns. Developed cross-platform digital and print promotional materials for 72Point and its sub-brands as part of the in-house studio, ensuring brand consistency across all touchpoints. | Supported the maintenance and development of visual asset libraries for 72Point’s sub-brands, ensuring consistency across brand systems.

Freelance Graphic Designer at Canal Dream CIC

May 1, 2023 - April 1, 2025

Independently developed visual identity systems for multiple multi-arts festivals under Canal Dream CIC and London Design Festival, ensuring consistency across digital and physical touchpoints. | Designed cross-platform marketing assets for festivals, including motion posters, social media campaigns, and printed materials. | Contributed to audience research and campaign strategy, improving content relevance and targeting. | Achieved measurable engagement through multi-platform media campaigns, generating over 16K likes, 3K shares, and 7K saves.

Freelance Illustrator at Zimi Lab

August 1, 2022 - November 1, 2022

Collaborated with the editorial team to create engaging storytelling illustrations for “The Metaverse: Illustrated Guide to the Metaverse” (ISBN 9787301327807, Peking University Press), clarifying complex concepts for a general audience.