I’m a graphic branding designer passionate about detail-driven design experimentation that helps people understand not just what a graphic shows, but why it resonates. With 4 years of experience, I have developed strong skills in research, design thinking, communication and execution, particularly in the use of typography, colours, motion, and 3D graphics.…

Yehyun Kwon

PRO

I’m a graphic branding designer passionate about detail-driven design experimentation that helps people understand not just what a graphic shows, but why it resonates. With 4 years of experience, I have developed strong skills in research, design thinking, communication and execution, particularly in the use of typography, colours, motion, and 3D graphics.…

Available to hire

I’m a graphic branding designer passionate about detail-driven design experimentation that helps people understand not just what a graphic shows, but why it resonates.
With 4 years of experience, I have developed strong skills in research, design thinking, communication and execution, particularly in the use of typography, colours, motion, and 3D graphics.

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Language

English
Fluent
Korean
Fluent

Work Experience

Designer at LG H&H
June 1, 2021 - July 1, 2024
Designed a new sub-brand to broaden the target audience, developing more sustainable packaging, which helped increase brand awareness among younger consumers and generated positive feedback. Collaborated with marketers and engineers to create product and packaging design integrating 3D and graphic design to create cohesive, visually engaging brand experiences, strengthening brand identity and enhancing overall product appeal.
Design Intern at Aekyung Industrial
May 1, 2020 - February 1, 2021
Graphic, packaging, and product design for LUNA and AGE20’s; participated in the design of mass-produced products, learning about printing methods and CMF.
Graphic Designer (contract) at Amorepacific
April 1, 2021 - June 1, 2021
Package and web design for Brontips and Rarekind; worked in an in-house startup team, collaborating with sales and marketing teams, which strengthened understanding of how design drives business goals through more targeted work.
Design Intern at Lemon Yellow
June 1, 2019 - August 1, 2019
Research, ideation, and sketch work for speculative design.
Graphic Designer at London Sopung
April 1, 2025 - August 1, 2025
- Sole designer overseeing graphic design across print, digital, and social media - Collaborated with cross-functional teams to deliver cohesive brand communications.

Education

MA Graphic Branding & Identity at London College of Communication (UAL)
September 1, 2024 - September 1, 2025
BA Industrial Design at Hongik University
March 1, 2015 - August 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail
    uniE621 Weavers
    Weavers is a cultural club platform that explores language-based content - films, series, books and songs translated into English. It’s a space to discover the hidden cultural meanings behind the words, through the voices of those who live them. Everyone is welcome to share their thoughts freely - no hierarchy, just open conversation and curious minds. This project was conceived to challenge and overturn the conventional social roles that are often taken for granted through the lens of branding. It presents internationals not as learners but as "culture-bearers and facilitators", promoting mutual curiosity and respect as core values. Through this approach, the brand establishes social norms of respect and fosters a broader, more positive interest in diversity. https://www.twine.net/signin graphicdesigner branding brandtidentity motiongraphic…
    uniE621 Ondo: the Temperature
    Planned and designed the identity of Hongik University Industrial design scholarship group collaboration exhibition ‘Genius Loci HIID’. “Ondo” means “temperature” in Korean. In this exhibition, temperature is used as a metaphor for an individual’s identity and characteristics. https://www.twine.net/signin graphicdesigner branding logo…
    uniE621 Recof
    Recof is a "Companion Furniture" brand that uses 3D printing to create furniture that lasts and grows with you. As you use the furniture, it archives the marks and memories you create. Plastic pollution is growing relentlessly as waste management and recycling fall short. Nearly two-thirds of plastic waste comes from plastics with lifetimes of under five years. Recof addresses this issue not by simply emphasising environmental responsibility, but by encouraging consumers to keep and enjoy the products they purchase for longer. https://www.twine.net/signin graphicdesigner branding brandidentity logodesign…
    uniE621 Growth
    A healthy bottled water brand made for both parents who want to provide clean, safe water for their children and kids who want water that's fun and easy to drink. Younger age groups, including Gen Z, show stronger emotional engagement with climate change. As parents, they may feel guilty for not being able to offer their children the same free and unspoiled nature they once enjoyed. In an effort to compensate, they seek to create a safer and healthier environment. A dynamic label that shifts in tone to meet the needs of both the consumer - parents seeking trust and safety - and the actual user - children drawn to fun and engagement. https://www.twine.net/signin graphicdesigner branding brandidentity logodesign…
    uniE621 Madeleine
    Madeleine is a fragrance brand that helps you sensually reminisce about the travels. By spontaneously recalling memories of your travels in your daily routine, you can relive the mundane and the joy. Based on the Proust effect, the brand is designed to evoke moments from travel. The term originates from Marcel Proust’s novel In Search of Lost Time, where the narrator recalls vivid childhood memories and an indescribable sense of happiness when tasting a madeleine dipped in tea. The elements from this scene informed the design and served as key storytelling motifs. https://www.twine.net/signin branding graphicdesigner logo brandidentity…
    uniE621 Brixton Recipes
    The community introduces exotic ingredients from the market with local recipes to visitors from various cultures. I aim to vitalise Brixton Village through communication between vendors and customers. Brixton is a neighbourhood more often associated with its challenges, but it still retains its original character and identity, particularly in the market. Vendors said that many visitors and tourists visit the market, but most of them don't actually buy ingredients. They assume that it is because lots of products in the market might be unfamiliar to people from different cultures. Brixton Recipes helps vendors expand customer to vitalise their shops and communicate with them to understand their customers’ needs deeply. https://www.twine.net/signin branding brandidentity graphicdesign graphicdesigner logo…