I am a multilingual content creator at Trinity College Dublin with hands-on experience in marketing, short videos, and multi-platform campaigns (TikTok, Xiaohongshu, Instagram). I have transnational working experience in China and Ireland, and I adapt quickly to collaborating and communicating effectively in pressured, fast-paced environments. I thrive on turning cultural insights into engaging content and campaigns that resonate with diverse audiences, while maintaining a collaborative and solution-oriented approach in teams.

Yining Wang

I am a multilingual content creator at Trinity College Dublin with hands-on experience in marketing, short videos, and multi-platform campaigns (TikTok, Xiaohongshu, Instagram). I have transnational working experience in China and Ireland, and I adapt quickly to collaborating and communicating effectively in pressured, fast-paced environments. I thrive on turning cultural insights into engaging content and campaigns that resonate with diverse audiences, while maintaining a collaborative and solution-oriented approach in teams.

Available to hire

I am a multilingual content creator at Trinity College Dublin with hands-on experience in marketing, short videos, and multi-platform campaigns (TikTok, Xiaohongshu, Instagram). I have transnational working experience in China and Ireland, and I adapt quickly to collaborating and communicating effectively in pressured, fast-paced environments.

I thrive on turning cultural insights into engaging content and campaigns that resonate with diverse audiences, while maintaining a collaborative and solution-oriented approach in teams.

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Language

English
Advanced
Korean
Beginner

Work Experience

Student Content Creator at Yugo Highfield Park
September 1, 2025 - Present
Collaborated with the student team in crafting compelling communication strategies that connect with target audiences internally and externally. Created short videos and visual posts for the official Instagram channel, promoting student life and intercultural communication.
Director & Photographer at Xuzhou Radio and TV Media Group
October 1, 2024 - January 31, 2025
Led daily content creation for multi-platform campaigns (Xiaohongshu, WeChat Channels, etc.), producing 30+ posts and shorts promoting Xuzhou’s cultural and culinary attractions; one ski resort post exceeded 5,000 clicks. Co-produced a 10-episode bilingual 'Museum Adventure' livestream series reaching 10,000+ live viewers per episode, contributing to a 10.9% rise in visits.
Intern Journalist, Livelihood Service Department at Xuzhou Radio and TV Media Group
June 1, 2024 - July 31, 2024
Conducted news shooting, investigative filming, and telephone interviews; most features gained 3,000+ views. Enhanced news clarity by processing location sound and removing colloquial expressions for better audience comprehension.
Teaching Assistant (IELTS) at New Oriental Education & Technology Group
January 1, 2024 - February 29, 2024
Guided students’ language development through one-on-one speaking sessions, providing constructive feedback to address anxiety and improve performance; demonstrated communication and problem-solving skills through daily interactions with diverse students.
Teaching Assistant (IELTS) at New Oriental Education & Technology Group
June 1, 2024 - August 31, 2024
Guided students’ language development through one-on-one speaking sessions, providing constructive feedback to address anxiety and improve performance; demonstrated communication and problem-solving skills through daily interactions with diverse students.
Teaching Assistant (IELTS) at New Oriental Education & Technology Group
June 1, 2025 - August 31, 2025
Guided students’ language development through one-on-one speaking sessions, providing constructive feedback to address anxiety and improve performance; demonstrated communication and problem-solving skills through daily interactions with diverse students.
Content Creator & Digital Marketer at Xuzhou Enlivened Culture Media Co., Ltd
September 1, 2023 - March 31, 2024
Partnered with 30+ local businesses, coordinated their TikTok accounts, created and published 80+ promotional TikTok videos (avg. 1000+ likes), integrating interactive coupons to boost engagement. Collaborated with senior management, PR and buying teams, helping integrate seasonal collections into marketing campaigns during peak retail periods.
Operation Assistant at Henan Star Century Culture Media Co., Ltd
July 1, 2022 - August 31, 2022
Responsible for short video content planning across Red Note and TikTok, formulating operational programmes, and assisting the department in accomplishing performance goals.

Education

M.Phil in Applied Intercultural Communications at Trinity College Dublin, The University of Dublin
September 1, 2025 - June 30, 2026
B.A. in Radio and TV Playwright - Directing at Zhongyuan University of Technology
September 1, 2021 - June 30, 2025

Qualifications

Working with the Media Certificate
January 1, 2024 - December 31, 2024
The Nuts and Bolts of Public Relations Certificate
January 1, 2024 - December 31, 2024
Sleeping Sheep Sleep-aid APPV 1.0 patent (Second Joint Copyright Holder)
January 11, 2030 - March 23, 2026

Industry Experience

Media & Entertainment, Education, Professional Services