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Results-driven print, graphic, and license designer with 8+ years of experience in menswear fashion. Skilled in Adobe Creative Cloud and Procreate, delivering designs for high-street retailers including Primark, ASOS, Urban Outfitters, and major supermarket brands such as TU at Sainsbury’s, George at ASDA, and Tesco. Known for driving sales and contributing to client growth through innovative, on-trend design solutions. Seeking a dynamic opportunity to bring creativity and fresh ideas to a forward-thinking team, with a strong focus on quality, detail, and sustainability-informed design decisions.…Results-driven print, graphic, and license designer with 8+ years of experience in menswear fashion. Skilled in Adobe Creative Cloud and Procreate, delivering designs for high-street retailers including Primark, ASOS, Urban Outfitters, and major supermarket brands such as TU at Sainsbury’s, George at ASDA, and Tesco. Known for driving sales and contributing to client growth through innovative, on-trend design solutions. Seeking a dynamic opportunity to bring creativity and fresh ideas to a forward-thinking team, with a strong focus on quality, detail, and sustainability-informed design decisions.

Yoana Ivanova

Designer, Textile Designer, Graphic Designer, +3

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Results-driven print, graphic, and license designer with 8+ years of experience in menswear fashion. Skilled in Adobe Creative Cloud and Procreate, delivering designs for high-street retailers including Primark, ASOS, Urban Outfitters, and major supermarket brands such as TU at Sainsbury’s, George at ASDA, and Tesco. Known for driving sales and contributing to client growth through innovative, on-trend design solutions. Seeking a dynamic opportunity to bring creativity and fresh ideas to a forward-thinking team, with a strong focus on quality, detail, and sustainability-informed design decisions.…Results-driven print, graphic, and license designer with 8+ years of experience in menswear fashion. Skilled in Adobe Creative Cloud and Procreate, delivering designs for high-street retailers including Primark, ASOS, Urban Outfitters, and major supermarket brands such as TU at Sainsbury’s, George at ASDA, and Tesco. Known for driving sales and contributing to client growth through innovative, on-trend design solutions. Seeking a dynamic opportunity to bring creativity and fresh ideas to a forward-thinking team, with a strong focus on quality, detail, and sustainability-informed design decisions.

Available to hire

Results-driven print, graphic, and license designer with 8+ years of experience in menswear fashion. Skilled in Adobe Creative Cloud and Procreate, delivering designs for high-street retailers including Primark, ASOS, Urban Outfitters, and major supermarket brands such as TU at Sainsbury’s, George at ASDA, and Tesco. Known for driving sales and contributing to client growth through innovative, on-trend design solutions.

Seeking a dynamic opportunity to bring creativity and fresh ideas to a forward-thinking team, with a strong focus on quality, detail, and sustainability-informed design decisions.

Skills

Fashion Design

Adobe Illustrator

Adobe Photoshop

Surface Pattern Design

Procreate

Experience Level

Fashion Design

Expert

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Surface Pattern Design

Expert

Procreate

Expert

Illustration

Expert

Technical Illustration

Expert

Language

Bulgarian

Fluent

English

Fluent

Work Experience

Freelance Designer at Freelance (Yoana Ivanova)

February 1, 2026 - Present

Senior Menswear License Designer at Brand Alliance

July 1, 2025 - February 1, 2026

Participated in licensing trade shows to support business development and networking. Delivered seasonal and core menswear collections across outerwear, knitwear, jersey, and shirting. Managed multiple design projects simultaneously, ensuring deadlines and client expectations were consistently met.

Global Licensing (Fashion UK) - Menswear License Designer at Global Licensing (Fashion UK)

February 1, 2023 - August 1, 2024

Managed design team workflow, overseeing job assignments and mentoring junior designers. Collaborated on packaging and marketing initiatives to boost sales and brand visibility. Acted as the company’s music ambassador, working with licensing clients including Global Merch, Live Nation, Warner Music, and others. Delivered designs for major brands including Primark, Boohoo MAN, ASOS, and Urban Outfitters.

Senior Menswear License Designer at MT Design

February 1, 2021 - February 1, 2023

Played a key role as one of the lead designers on the Primark menswear account, contributing to the development and execution of innovative design concepts. Provided training, guidance, and mentorship to junior designers. Created innovative, on-trend designs for menswear collections across clothing, footwear, and accessories. Delivered designs that drove sales and enhanced brand presence across retail platforms. Strengthened relationships with music partners as a Music Ambassador for the company, enhancing collaborative efforts and business opportunities.

Senior Menswear License Designer at Poetic Brands

February 1, 2021 - January 1, 2023

Designed cotton-based products with efficient print designs to minimize fabric waste during production, supporting sustainability and reducing polyester use. Collaborated with sales, buying, and production teams to ensure designs aligned with customer needs and market demands. Specialized in designing nightwear, underwear, and socks, maintaining product quality and market relevance. Partnered with major retailers including TU at Sainsbury's, George at ASDA, and Tesco to deliver customized designs.

Junior Menswear Print/Graphic Designer at MT Design

August 1, 2017 - February 1, 2021

Developed the company’s second-largest account by introducing innovative designs tailored to the client’s audience. Grew the company’s expansion in high street stores with 150+ designs in 12 months. Championed sustainability by integrating recycled and organic materials into designs for brands such as Burton, Topman, and Primark. Managed trend research, seasonal presentations, and mood boards to inspire the team and clients.