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I’m a strategic and systems-driven marketing leader with over 20 years of experience in crafting digital growth ecosystems for founders and creative entrepreneurs. My expertise combines business strategy with automation and content alignment, which helps service-based brands scale with clarity and measurable ROI. I am passionate about turning fragmented marketing into seamless, revenue-generating systems.…I’m a strategic and systems-driven marketing leader with over 20 years of experience in crafting digital growth ecosystems for founders and creative entrepreneurs. My expertise combines business strategy with automation and content alignment, which helps service-based brands scale with clarity and measurable ROI. I am passionate about turning fragmented marketing into seamless, revenue-generating systems.

Yolandi Erasmus

Fractional CMO, Marketing Strategist, Marketing Consultant, +2

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I’m a strategic and systems-driven marketing leader with over 20 years of experience in crafting digital growth ecosystems for founders and creative entrepreneurs. My expertise combines business strategy with automation and content alignment, which helps service-based brands scale with clarity and measurable ROI. I am passionate about turning fragmented marketing into seamless, revenue-generating systems.…I’m a strategic and systems-driven marketing leader with over 20 years of experience in crafting digital growth ecosystems for founders and creative entrepreneurs. My expertise combines business strategy with automation and content alignment, which helps service-based brands scale with clarity and measurable ROI. I am passionate about turning fragmented marketing into seamless, revenue-generating systems.

Available to hire

I’m a strategic and systems-driven marketing leader with over 20 years of experience in crafting digital growth ecosystems for founders and creative entrepreneurs. My expertise combines business strategy with automation and content alignment, which helps service-based brands scale with clarity and measurable ROI. I am passionate about turning fragmented marketing into seamless, revenue-generating systems.

Skills

Experience Level

CRM

Expert

Work Experience

Founder & Digital Growth Strategist at My Go 2 Girl

January 1, 2017 - Present

Designed and implemented full-funnel marketing ecosystems for six- and seven-figure brands, integrating CRM, content, and automation to drive conversions and client retention. Increased audience engagement by up to 65% through brand repositioning, optimized workflows, and data-driven campaign sequencing.

Strategic Ecosystem Consultant at Founder Institute

January 1, 2021 - January 1, 2023

Led CRM and partner ecosystem architecture for startup accelerator programs across multiple regions, streamlining lead flow, onboarding, and founder communications using scalable automation and analytics frameworks.

Sales & Marketing Consultant at Renerergy

January 1, 2018 - December 31, 2018

Implemented CRM and automated nurture campaigns supporting clean-energy initiatives, improving lead conversion and donor engagement.