I created a welcome email sequence for an E-commerce brand. This welcome email sequence has an average of 46-87% open rate. And an average response rate of 20-35%
- Copywriter
Yomi Gerard
- Lagos, Nigeria
- 5.0
- 1 project
I am a strategic marketing and content leader with over 5 years of experience driving growth, engagement, and adoption for Web3 startups, SaaS platforms, and digital-first brands.
About
I am a strategic marketing and content leader with over 5 years of experience driving growth, engagement, and adoption for Web3 startups, SaaS platforms, and digital-first brands. I specialize in conversion copywriting, brand messaging, and community-led growth with proven success scaling Web3 communities rapidly and sustainably.
I have notably grown a personal Web3 community by over 150 members in under 24 hours and expanded another by 300% within 6 weeks through targeted engagement and authentic content. I am also an active Twitter Spaces host, facilitating weekly discussions to deepen community connections and knowledge sharing, leveraging AI-powered tools and onchain data to optimize messaging, user activation, and retention.
Industry experience
- Software & Internet
- Financial Services
- Media & Entertainment
- Education
- Gaming
Projects · 1
Work experience· 6 roles
Content Strategist & Community Growth Lead · Loot NFT (Web3/NFT Marketplace)Jan 2024 – Aug 2025 · 1 yr 8 mos
Led Discord and Telegram community growth, increasing active members by 300% in 6 weeks through gamified content challenges and AMA sessions. Developed educational content that improved onboarding retention by 25%, helping non-crypto users understand the platform's value. Hosted weekly Twitter Spaces to engage users and amplify project updates.
Copywriter & Marketing Advisor · EV Coin (NFT Marketplace)Dec 2023 – Aug 2025 · 1 yr 9 mos
Crafted website and landing page copy that contributed to a 40% increase in creator onboarding. Designed social campaigns enhancing awareness and engagement across Twitter and Discord.
Messaging & Content Strategist · New Age Origin (Web3 Ecosystem)Jan 2023 – Aug 2025 · 2 yrs 8 mos
Defined core value propositions and wrote white paper summaries for investor pitches, aiding successful fundraising rounds. Refined onboarding flows and created platform guides, improving new user activation rates by 20%. Managed community engagement on Discord and Twitter, facilitating AMA sessions and feedback loops.
Copywriter & Social Media Content Lead · SporTrex (GameFi Startup)Dec 2022 – Aug 2025 · 2 yrs 9 mos
Community Lead · Web3 Enthusiasts Collective (Personal Project)Jan 2022 – Present · 4 yrs 11 mos
Copywriter & Community Manager · RedTrack (AdTech/SaaS)Jan 2022 – Aug 2025 · 3 yrs 8 mos
Education
Bachelor of science · University of Ibadan2017 – 2019
National Diploma, Business Administration · Yaba College of Technology2019 – 2022
Certifications and awards
Web3 Marketing & Community Management2024 – 2025
Conversion Copywriting Certification2023 – 2025
Google Digital Marketing Certificate2016 – 2025
Testimonials · 5.0 from 5 reviews
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