I am a strategic marketing and content leader with over 5 years of experience driving growth, engagement, and adoption for Web3 startups, SaaS platforms, and digital-first brands. I specialize in conversion copywriting, brand messaging, and community-led growth with proven success scaling Web3 communities rapidly and sustainably. I have notably grown a personal Web3 community by over 150 members in under 24 hours and expanded another by 300% within 6 weeks through targeted engagement and authentic content. I am also an active Twitter Spaces host, facilitating weekly discussions to deepen community connections and knowledge sharing, leveraging AI-powered tools and onchain data to optimize messaging, user activation, and retention.…

Yomi Gerard

5.0 (5 reviews)

I am a strategic marketing and content leader with over 5 years of experience driving growth, engagement, and adoption for Web3 startups, SaaS platforms, and digital-first brands. I specialize in conversion copywriting, brand messaging, and community-led growth with proven success scaling Web3 communities rapidly and sustainably. I have notably grown a personal Web3 community by over 150 members in under 24 hours and expanded another by 300% within 6 weeks through targeted engagement and authentic content. I am also an active Twitter Spaces host, facilitating weekly discussions to deepen community connections and knowledge sharing, leveraging AI-powered tools and onchain data to optimize messaging, user activation, and retention.…

Available to hire

I am a strategic marketing and content leader with over 5 years of experience driving growth, engagement, and adoption for Web3 startups, SaaS platforms, and digital-first brands. I specialize in conversion copywriting, brand messaging, and community-led growth with proven success scaling Web3 communities rapidly and sustainably.

I have notably grown a personal Web3 community by over 150 members in under 24 hours and expanded another by 300% within 6 weeks through targeted engagement and authentic content. I am also an active Twitter Spaces host, facilitating weekly discussions to deepen community connections and knowledge sharing, leveraging AI-powered tools and onchain data to optimize messaging, user activation, and retention.

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Language

English
Fluent

Work Experience

Content Strategist & Community Growth Lead at Loot NFT (Web3/NFT Marketplace)
January 1, 2024 - August 14, 2025
Led Discord and Telegram community growth, increasing active members by 300% in 6 weeks through gamified content challenges and AMA sessions. Developed educational content that improved onboarding retention by 25%, helping non-crypto users understand the platform's value. Hosted weekly Twitter Spaces to engage users and amplify project updates.
Copywriter & Marketing Advisor at EV Coin (NFT Marketplace)
December 31, 2023 - August 14, 2025
Crafted website and landing page copy that contributed to a 40% increase in creator onboarding. Designed social campaigns enhancing awareness and engagement across Twitter and Discord.
Messaging & Content Strategist at New Age Origin (Web3 Ecosystem)
January 1, 2023 - August 14, 2025
Defined core value propositions and wrote white paper summaries for investor pitches, aiding successful fundraising rounds. Refined onboarding flows and created platform guides, improving new user activation rates by 20%. Managed community engagement on Discord and Twitter, facilitating AMA sessions and feedback loops.
Copywriter & Social Media Content Lead at SporTrex (GameFi Startup)
December 31, 2022 - August 14, 2025
Produced high-impact social media content and blog posts that grew Twitter followers by 65% and increased early adopter engagement.
Copywriter & Community Manager at RedTrack (AdTech/SaaS)
January 1, 2022 - August 14, 2025
Led Twitter community engagement, growing followers by 45% and increasing content-driven website traffic by 40%. Developed and managed email marketing campaigns, achieving a 10% uplift in open rates. Published engaging posts and newsletters maintaining a strong brand presence.
Community Lead at Web3 Enthusiasts Collective (Personal Project)
January 1, 2022 - Present
Built and nurtured a Telegram community of 200+ Web3 learners and creators, adding 150+ new members in under 24 hours. Curated educational resources, ran content challenges, and mentored members driving high engagement and knowledge sharing. Hosted regular Twitter Spaces discussions averaging 50+ live participants to foster community learning and collaboration.

Education

Bachelor of science at University of Ibadan
January 19, 2017 - June 6, 2019
National Diploma, Business Administration at Yaba College of Technology
January 1, 2019 - January 1, 2022

Qualifications

Web3 Marketing & Community Management
January 1, 2024 - August 14, 2025
Conversion Copywriting Certification
January 1, 2023 - August 14, 2025
Google Digital Marketing Certificate
January 1, 2016 - August 14, 2025

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Education, Gaming
    paper Email copy
    I created a welcome email sequence for an E-commerce brand. This welcome email sequence has an average of 46-87% open rate. And an average response rate of 20-35%…