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I’m a Marketing and Content Creator with 6+ years’ experience crafting high-performing, scroll-stopping content across social, digital, and ecommerce channels. I specialise in turning brand stories into engaging, platform-native content from concept to execution across Instagram, TikTok and beyond. Alongside my professional marketing background, I create lifestyle and food content across my own social channels, and work with F&B, FMCG and lifestyle brands to produce content that resonates and performs. I combine strategy with creativity and have a strong understanding of what works natively on each platform, from hooks and short-form video to visual storytelling and audience engagement. Now based in London, I’m looking to collaborate with brands and teams where I can blend my marketing expertise with my hands-on content creation skills to drive both engagement and growth.…I’m a Marketing and Content Creator with 6+ years’ experience crafting high-performing, scroll-stopping content across social, digital, and ecommerce channels. I specialise in turning brand stories into engaging, platform-native content from concept to execution across Instagram, TikTok and beyond. Alongside my professional marketing background, I create lifestyle and food content across my own social channels, and work with F&B, FMCG and lifestyle brands to produce content that resonates and performs. I combine strategy with creativity and have a strong understanding of what works natively on each platform, from hooks and short-form video to visual storytelling and audience engagement. Now based in London, I’m looking to collaborate with brands and teams where I can blend my marketing expertise with my hands-on content creation skills to drive both engagement and growth.

Jasmine Yu

Content Creator, Content Designer, Social Media Manager, +4

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I’m a Marketing and Content Creator with 6+ years’ experience crafting high-performing, scroll-stopping content across social, digital, and ecommerce channels. I specialise in turning brand stories into engaging, platform-native content from concept to execution across Instagram, TikTok and beyond. Alongside my professional marketing background, I create lifestyle and food content across my own social channels, and work with F&B, FMCG and lifestyle brands to produce content that resonates and performs. I combine strategy with creativity and have a strong understanding of what works natively on each platform, from hooks and short-form video to visual storytelling and audience engagement. Now based in London, I’m looking to collaborate with brands and teams where I can blend my marketing expertise with my hands-on content creation skills to drive both engagement and growth.…I’m a Marketing and Content Creator with 6+ years’ experience crafting high-performing, scroll-stopping content across social, digital, and ecommerce channels. I specialise in turning brand stories into engaging, platform-native content from concept to execution across Instagram, TikTok and beyond. Alongside my professional marketing background, I create lifestyle and food content across my own social channels, and work with F&B, FMCG and lifestyle brands to produce content that resonates and performs. I combine strategy with creativity and have a strong understanding of what works natively on each platform, from hooks and short-form video to visual storytelling and audience engagement. Now based in London, I’m looking to collaborate with brands and teams where I can blend my marketing expertise with my hands-on content creation skills to drive both engagement and growth.

Available to hire

I’m a Marketing and Content Creator with 6+ years’ experience crafting high-performing, scroll-stopping content across social, digital, and ecommerce channels. I specialise in turning brand stories into engaging, platform-native content from concept to execution across Instagram, TikTok and beyond.

Alongside my professional marketing background, I create lifestyle and food content across my own social channels, and work with F&B, FMCG and lifestyle brands to produce content that resonates and performs. I combine strategy with creativity and have a strong understanding of what works natively on each platform, from hooks and short-form video to visual storytelling and audience engagement.

Now based in London, I’m looking to collaborate with brands and teams where I can blend my marketing expertise with my hands-on content creation skills to drive both engagement and growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing Manager at Industry Beans

November 1, 2024 - November 1, 2025

Marketing across four brand social channels. Produced all-in-house content: video, photography, copywriting. Created and coordinated photo shoots. Copywriting across blogs, EDMs, product launches and in-venue materials. Managed influencer campaigns end-to-end. Delivered app content and supported digital initiatives.

Content Marketing Specialist at Industry Beans

May 1, 2022 - November 1, 2024

Built a personal brand with 100,000+ followers across TikTok and Instagram. Produced, filmed and edited recipes and dining content. Partner with hospitality, FMCG and lifestyle brands on UGC and sponsored work. Managed content strategy, analytics, scheduling and community engagement.

Self-Directed Creator & Food Content Specialist at Self-Directed (Freelance)

May 1, 2020 - Present

Built a personal brand with 100,000+ followers across TikTok and Instagram; produced content for multiple platforms; collaborated with hospitality and lifestyle brands on UGC and sponsored work; managed content planning and scheduling and contributed to brand storytelling across channels.

Self-Directed Creator & Food Content Specialist at Self-Directed

May 1, 2020 - Present

Led a personal brand through food and lifestyle content, producing photography and video content, coordinating collaborations with hospitality, brands and partners, and managing content calendars and posting schedules across platforms.

Self-Directed Creator & Food Content Specialist at Freelance / Personal Brand

May 1, 2020 - Present

Created a personal brand with 100,000+ followers; produced content strategy, scheduled content, and weekly analytics to drive optimization. Led 15+ product launches across social channels; wrote ad copy for Facebook campaigns; supported influencer partnerships and collaboration initiatives; managed content across social platforms.