I am a brand designer specializing in creating cohesive visual identities and communication materials that bring clarity and impact to businesses. Beyond design, I also support marketing research and brand positioning, ensuring that every visual decision is grounded in strategy. By combining research insights with creative execution, I help businesses craft a strong and memorable brand image through graphic design. From presentations and digital assets to print materials and packaging, my work ensures consistency, professionalism, and storytelling across every touchpoint. You can explore some of the projects I’ve worked on at _Website not available. Sign in: https://www.twine.net/signup_…

Yuki Wong

5.0 (1 review)

I am a brand designer specializing in creating cohesive visual identities and communication materials that bring clarity and impact to businesses. Beyond design, I also support marketing research and brand positioning, ensuring that every visual decision is grounded in strategy. By combining research insights with creative execution, I help businesses craft a strong and memorable brand image through graphic design. From presentations and digital assets to print materials and packaging, my work ensures consistency, professionalism, and storytelling across every touchpoint. You can explore some of the projects I’ve worked on at _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I am a brand designer specializing in creating cohesive visual identities and communication materials that bring clarity and impact to businesses. Beyond design, I also support marketing research and brand positioning, ensuring that every visual decision is grounded in strategy. By combining research insights with creative execution, I help businesses craft a strong and memorable brand image through graphic design. From presentations and digital assets to print materials and packaging, my work ensures consistency, professionalism, and storytelling across every touchpoint. You can explore some of the projects I’ve worked on at Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent
Chinese
Fluent

Work Experience

Chief Product Designer & Co-Founder at Nutty Cookie
August 1, 2025 - Present
Lead all branding design, packaging, and marketing materials to establish strong brand identity. Collaborate with CEO on company direction, strategy, and growth planning. Promoted company services through social media campaigns featuring custom-made graphic designs. Design, test, and refine product concepts and recipes to align with brand vision. Oversee creative direction to ensure consistent, aesthetic, and memorable presentation. Develop marketing visuals and assets for social media, retail, and promotional use.
E-commerce Operation Executive at Transin Holding Limited
January 1, 2023 - September 8, 2025
Assisted Brand Manager in building end-to-end campaign customer journey that aligns with key campaign objectives. Developed visual concepts and designs that align with brand's identity, met the needs of the company and marketing teams. Created artworks such as online promotional materials, banners for exhibitions, planning for booth settings using computer software or manually. Collaborated with colleagues and marketing teams to ensure that designs accurately reflect the brand's desired image and message.
Store Associate at C&C Supermarket
April 1, 2022 - September 8, 2025
Handled cash, credit, and debit card transactions with precision. Restocked shelves and assisted with inventory management as needed. Assisted customers with purchases, answered questions about products, and provided excellent customer service.
Retail Store Associate and Brand Coordinator at Unbox Your Party
July 29, 2024 - Present
Co-ordinated online orders in line with customer preferences. Assisted customers in planning desired events and created proposals based on customer needs and budgets. Promoted company services through social media campaigns featuring custom-made graphic designs. Decorated and managed store-front displays in line with special occasions. Assisted on-site during large-scale events, managed set-up and tear-down before and after events. Managed company website.
Chief Product Designer & Co-Founder at Nutty Cookie
August 1, 2025 - Present
Led branding design, packaging, and marketing materials; collaborated with CEO on company direction, strategy, and growth; promoted services through social media campaigns featuring custom graphic designs; designed, tested, and refined product concepts and recipes to align with brand vision; oversaw creative direction to ensure cohesive, aesthetic, and memorable presentation; developed marketing visuals for social media, retail, and promotional use.
E-commerce Operation Executive at Transin Holding Limited
January 1, 2023 - September 8, 2025
Assisted Brand Manager in building end-to-end campaign customer journeys that align with key campaign objectives. Developed visual concepts and designs that align with brand identity; created online promotional materials and banners for exhibitions; planned booth settings; collaborated with marketing teams to ensure designs reflect the brand image and message.
Store Associate at C&C Supermarket
April 1, 2022 - September 8, 2025
Handled cash, credit, and debit card transactions; restocked shelves and assisted with inventory management; aided with price labeling, facing, and merchandising; assisted customers with purchases and provided excellent customer service.
Retail Store Associate and Brand Coordinator at Unbox Your Party
August 1, 2024 - Present
Co-ordinated online orders in line with customer preferences; assisted customers in planning events and prepared proposals based on needs and budgets; promoted company services through social media campaigns featuring custom-made graphic designs; decorated and managed storefront displays for special occasions; assisted on-site during large-scale events, including setup and teardown; managed the company website.

Education

Higher Diploma at Hong Kong Design Institute
September 1, 2017 - June 15, 2019

Qualifications

Higher Diploma in Visual Communication
September 1, 2017 - June 15, 2019

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods, Education
    uniE621 Brand Design - Leathena
    · Concept project envisions a refined leather brand blending tradition with modern elegance · Focused on craftsmanship, connection, and understated luxury · Goal: create a timeless brand identity supported by logo, colour palette, and visual assets · Highlighted the handmade artistry through symbolic logo design and vintage-inspired patterns · Reinforced the brand’s role as a sophisticated yet approachable name in artisanal leather goods…
    uniE621 Brand Design - Uncle's Coffee
    · Concept project imagines a cozy, community-driven café brand rooted in warmth and connection · Focused on inclusivity, approachable design, and friendly neighborhood vibes · Goal: create a playful yet modern identity with a strong visual presence across print and digital · Highlighted the café’s role as a welcoming everyday spot for coffee lovers and locals · Reinforced the brand’s positioning as a fun, stylish, and community-oriented café…
    uniE621 Logo Design - Bloomie Daydream
    · Logo design for Bloomie Daydream, a Toronto-based crochet brand specializing in handmade bracelets and crochet accessories · Visual identity inspired by a vintage, loft, and happy harmony aesthetic · Emphasizes softness, craftsmanship, and the delicate nature of crochet flowers · Symbol aims to capture the brand’s dreamy, handmade essence while remaining versatile across digital and packaging applications · Goal is to create a recognizable mark that reflects Bloomie Daydream’s unique charm and connects with a global audience…
    uniE621 Brand Design - Upcycling Music Festival
    · Concept project addresses Hong Kong’s waste problem, with over 9,500 tonnes of refuse generated daily · Festival incorporates music, DIY workshops, and talks to raise awareness about sustainability · Promotes upcycling and encourages citizens to adopt environmentally friendly habits · Goal is to empower the community through hands-on experiences so waste reduction becomes a common practice…
    uniE621 Branding Design - Unity Medical Healthcare
    · Concept project envisions a community-based healthcare centre in a Toronto neighbourhood · Focused on accessibility, patient engagement, and modern communication tools · Goal: create a clear, trustworthy brand identity with supporting materials · Highlighted the centre’s mobile app for convenient appointment booking · Reinforced the clinic’s role as a modern, patient-centred facility…
    paper Branding Design - Nutty Cookie
    · Nutty Cookie is a Toronto-based start-up producing wholesome snack brittles made with royal jelly, raw honey, and nutrient-rich seeds · The project began in early 2025 with the aim of building a distinctive visual identity and creating cohesive packaging and marketing materials · The brand communicates natural, high-protein qualities through its design and messaging · As Chief Product Designer and Co-Founder, the proposed resource leads all brand and design work · Ensures consistency across print, digital, and merchandise touchpoints…