I am a brand designer specializing in creating cohesive visual identities and communication materials that bring clarity and impact to businesses.
I am a brand designer specializing in creating cohesive visual identities and communication materials that bring clarity and impact to businesses. Beyond design, I also support marketing research and brand positioning, ensuring that every visual decision is grounded in strategy. By combining research insights with creative execution, I help businesses craft a strong and memorable brand image through graphic design. From presentations and digital assets to print materials and packaging, my work ensures consistency, professionalism, and storytelling across every touchpoint. You can explore some of the projects I’ve worked on at Website not available. Sign in: https://www.twine.net/signup
· Concept project envisions a refined leather brand blending tradition with modern elegance · Focused on craftsmanship, connection, and understated luxury · Goal: create a timeless brand identity supported by logo, colour palette, and visual assets · Highlighted the handmade artistry through symbolic logo design and vintage-inspired patterns · Reinforced the brand’s role as a sophisticated yet approachable name in artisanal leather goods
· Concept project imagines a cozy, community-driven café brand rooted in warmth and connection · Focused on inclusivity, approachable design, and friendly neighborhood vibes · Goal: create a playful yet modern identity with a strong visual presence across print and digital · Highlighted the café’s role as a welcoming everyday spot for coffee lovers and locals · Reinforced the brand’s positioning as a fun, stylish, and community-oriented café
· Logo design for Bloomie Daydream, a Toronto-based crochet brand specializing in handmade bracelets and crochet accessories · Visual identity inspired by a vintage, loft, and happy harmony aesthetic · Emphasizes softness, craftsmanship, and the delicate nature of crochet flowers · Symbol aims to capture the brand’s dreamy, handmade essence while remaining versatile across digital and packaging applications · Goal is to create a recognizable mark that reflects Bloomie Daydream’s unique charm and connects with a global audience
· Concept project addresses Hong Kong’s waste problem, with over 9,500 tonnes of refuse generated daily · Festival incorporates music, DIY workshops, and talks to raise awareness about sustainability · Promotes upcycling and encourages citizens to adopt environmentally friendly habits · Goal is to empower the community through hands-on experiences so waste reduction becomes a common practice
· Concept project envisions a community-based healthcare centre in a Toronto neighbourhood · Focused on accessibility, patient engagement, and modern communication tools · Goal: create a clear, trustworthy brand identity with supporting materials · Highlighted the centre’s mobile app for convenient appointment booking · Reinforced the clinic’s role as a modern, patient-centred facility
· Nutty Cookie is a Toronto-based start-up producing wholesome snack brittles made with royal jelly, raw honey, and nutrient-rich seeds · The project began in early 2025 with the aim of building a distinctive visual identity and creating cohesive packaging and marketing materials · The brand communicates natural, high-protein qualities through its design and messaging · As Chief Product Designer and Co-Founder, the proposed resource leads all brand and design work · Ensures consistency across print, digital, and merchandise touchpoints
Led branding design, packaging, and marketing materials; collaborated with CEO on company direction, strategy, and growth; promoted services through social media campaigns featuring custom graphic designs; designed, tested, and refined product concepts and recipes to align with brand vision; oversaw creative direction to ensure cohesive, aesthetic, and memorable presentation; developed marketing visuals for social media, retail, and promotional use.
Lead all branding design, packaging, and marketing materials to establish strong brand identity. Collaborate with CEO on company direction, strategy, and growth planning. Promoted company services through social media campaigns featuring custom-made graphic designs. Design, test, and refine product concepts and recipes to align with brand vision. Oversee creative direction to ensure consistent, aesthetic, and memorable presentation. Develop marketing visuals and assets for social media, retail, and promotional use.
Co-ordinated online orders in line with customer preferences; assisted customers in planning events and prepared proposals based on needs and budgets; promoted company services through social media campaigns featuring custom-made graphic designs; decorated and managed storefront displays for special occasions; assisted on-site during large-scale events, including setup and teardown; managed the company website.
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