Brand Design - Leathena

· Concept project envisions a refined leather brand blending tradition with modern elegance
· Focused on craftsmanship, connection, and understated luxury
· Goal: create a timeless brand identity supported by logo, colour palette, and visual assets
· Highlighted the handmade artistry through symbolic logo design and vintage-inspired patterns
· Reinforced the brand’s role as a sophisticated yet approachable name in artisanal leather goods