Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm YUSUFF SITTA, an innovative and outcomes-driven marketing professional with extensive experience in idea generation, content production, and marketing strategy. I've led projects from inception to delivery for clients including MTV and Complex, delivering measurable growth and compelling content across broadcast, digital, and social channels. I specialise in podcast development, YouTube optimization, and cross-functional collaboration, with a track record of building show concepts, coordinating production teams, and delivering effective marketing campaigns that boost audiences and engagement.…I'm YUSUFF SITTA, an innovative and outcomes-driven marketing professional with extensive experience in idea generation, content production, and marketing strategy. I've led projects from inception to delivery for clients including MTV and Complex, delivering measurable growth and compelling content across broadcast, digital, and social channels. I specialise in podcast development, YouTube optimization, and cross-functional collaboration, with a track record of building show concepts, coordinating production teams, and delivering effective marketing campaigns that boost audiences and engagement.

YUSUFF SITTA

Creative Producer, Marketer, Content Producer, +7





I'm YUSUFF SITTA, an innovative and outcomes-driven marketing professional with extensive experience in idea generation, content production, and marketing strategy. I've led projects from inception to delivery for clients including MTV and Complex, delivering measurable growth and compelling content across broadcast, digital, and social channels. I specialise in podcast development, YouTube optimization, and cross-functional collaboration, with a track record of building show concepts, coordinating production teams, and delivering effective marketing campaigns that boost audiences and engagement.…I'm YUSUFF SITTA, an innovative and outcomes-driven marketing professional with extensive experience in idea generation, content production, and marketing strategy. I've led projects from inception to delivery for clients including MTV and Complex, delivering measurable growth and compelling content across broadcast, digital, and social channels. I specialise in podcast development, YouTube optimization, and cross-functional collaboration, with a track record of building show concepts, coordinating production teams, and delivering effective marketing campaigns that boost audiences and engagement.

Available to hire

I’m YUSUFF SITTA, an innovative and outcomes-driven marketing professional with extensive experience in idea generation, content production, and marketing strategy. I’ve led projects from inception to delivery for clients including MTV and Complex, delivering measurable growth and compelling content across broadcast, digital, and social channels.

I specialise in podcast development, YouTube optimization, and cross-functional collaboration, with a track record of building show concepts, coordinating production teams, and delivering effective marketing campaigns that boost audiences and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SPS Marketing Manager at SPS

January 1, 2025 - Present

Marketing and broadcast manager for football and culture podcast; responsible for overall marketing strategy, YouTube SEO implementation, growth strategies, content ideation and show plans, social media ideation, and art direction for SPS.

Senior Producer at Complex UK

January 1, 2021 - January 1, 2024

Oversaw planning, filming and pre/post-production for the online show 'Complex’s Best British Rappers'; managed the marketing campaign, social media content strategy, production budget, talent and film crew; arranged filming locations, negotiated hire and talent fees; set design; liaised with internal teams; reviewed footage and provided notes to editors.

Events & Marketing Manager at TRENDIN

January 1, 2018 - January 1, 2023

Planned event structure and schedule; organized venue layouts with health and safety considerations; budgeted events including venue hire, bar spend, staff, assets, promotional tools, influencer marketing and sponsorships; sourced venues and negotiated fees; promoted events via social media and influencer endorsements.

Broadcast Manager at Meet Us After 7

January 1, 2016 - January 1, 2022

Founded and created a weekly audio-visual pop culture podcast; produced content and led creative direction; managed weekly release and daily social media promotion; implemented growth strategies through influencer collaborations and frequent engaging content; coordinated hosts, editors, designers and interns; secured Netflix and Patreon campaigns and sponsorships.

Senior Producer at MTV UK

January 1, 2010 - January 1, 2017

Created and commissioned TV project 'MTV’s Best of the Best UK MCs'; online content included artist interviews, behind-the-scenes features and EPKs for MTV Wrap Up; developed innovative UK-focused content and managed teams to deliver compliant, high-quality material.

Sales & Marketing Consultant at Virgin Active

January 1, 2014 - January 1, 2016

Planned and executed marketing campaigns for corporate, student and general membership initiatives; promoted club facilities; managed marketing automation tools and lead management; achieved increased membership sales and top regional performance; expanded student memberships by 10% via outreach.

Senior Producer at GRM Daily

January 1, 2009 - January 1, 2012

Produced 'The Grime Daily Show', a variety program with original music videos, artist interviews, freestyles and behind-the-scenes content for Sky/Flava; managed a production team; secured brand sponsorships and ensured timely delivery and regulatory compliance.

Marketing Manager at SPS

January 1, 2025 - Present

Marketing and broadcast manager for football and culture podcast; responsible for marketing and social media strategy, YouTube SEO implementation, podcast growth strategies, show planning, development of new show ideas, and art direction for YouTube thumbnails and social media assets.

Podcast Producer & Studio Manager at Afrogiant Studios

January 1, 2019 - December 31, 2021

Assisted in the production and startup of 20 audio and visual podcasts across multiple genres; engineered recording sessions; contributed topics and structure to show plans; managed bookings and studio finances.

Events & Marketing Manager at TrendIN Events

January 1, 2018 - December 31, 2023

Planned event structure; organized venue layouts; ensured health and safety, risk assessments and budgets; managed promotional activities including social media posts, sponsored ads and influencer marketing; negotiated venue fees and vendor contracts.

Event & Marketing Manager at TRENDIN Events

January 1, 2018 - January 1, 2023

Planned the structure of event proceedings and schedules; organized venue layouts with health and safety regulations and risk assessments; budgeted events including venue hire, bar spend, staff, services, promotional tools, sponsored ads and influencer marketing; venue sourcing and fee negotiation; promotion via social media; produced event flyers, reels and influencer endorsements.