Results-driven Digital Marketing Specialist with hands-on experience managing social media across multiple platforms, creating high-converting reels, running Meta paid advertising campaigns, and nurturing leads through email marketing. Experienced in handling customer communication and order management to support brand growth. Skilled in developing content strategies, optimizing campaign performance using data insights, and converting audiences into customers through conversion-focused marketing and relationship management—along with additional support in website and Shopify store development when needed.

ZAINAB ABDUL HANNAN

Results-driven Digital Marketing Specialist with hands-on experience managing social media across multiple platforms, creating high-converting reels, running Meta paid advertising campaigns, and nurturing leads through email marketing. Experienced in handling customer communication and order management to support brand growth. Skilled in developing content strategies, optimizing campaign performance using data insights, and converting audiences into customers through conversion-focused marketing and relationship management—along with additional support in website and Shopify store development when needed.

Available to hire

Results-driven Digital Marketing Specialist with hands-on experience managing social media across multiple platforms, creating high-converting reels, running Meta paid advertising campaigns, and nurturing leads through email marketing. Experienced in handling customer communication and order management to support brand growth.

Skilled in developing content strategies, optimizing campaign performance using data insights, and converting audiences into customers through conversion-focused marketing and relationship management—along with additional support in website and Shopify store development when needed.

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Language

English
Advanced
Urdu
Fluent

Work Experience

Social Media Manager at Lilly Looms
January 1, 2025 - Present
Managed multi-platform social media presence across Instagram, Facebook, and WhatsApp. Created high-converting reels and marketing content. Planned and executed paid advertising campaigns using Meta Ads for the brand and multiple client accounts. Ran email marketing campaigns and newsletters to nurture leads and support repeat purchases. Handled customer communication and order management, and contributed to sales growth through digital marketing strategies. Provided additional support for website and Shopify store setup when required.
Social Media Manager at iNyx
January 1, 2021 - Present
Managed social media platforms, created engaging content, and analyzed performance metrics to enhance online presence.
Digital Marketing Intern at MediBuddy
January 1, 2020 - January 1, 2021
Assisted in campaign management and marketing efforts, providing support in SEO and social media outreach.

Education

Matriculation at Govt Hutha Girls School
January 11, 2030 - May 26, 2026
Intermediate at Govt Hutha Girls College
January 11, 2030 - May 26, 2026
Matriculation at Lahore Huffaz Girls School
January 11, 2030 - May 26, 2026
Intermediate at Lahore Garrison Girls College
January 11, 2030 - May 26, 2026
Matriculation at Ibrahim Haffiz Girls School
January 11, 2030 - May 26, 2026
Intermediate at Ibrahim Haffiz Girls College
January 11, 2030 - May 26, 2026
Matriculation at Irg Hafiz Girls School
January 11, 2030 - May 26, 2026
Intermediate at Irg Hafiz Girls College
January 11, 2030 - May 26, 2026
Matriculation at Iqra Huffaz Girls School
January 11, 2030 - July 28, 2026
Intermediate at Iqra Huffaz Girls College
January 11, 2030 - July 28, 2026
Matriculation at Iqra Huffaz Girls School
January 11, 2030 - July 28, 2026
Intermediate at Iqra Huffaz Girls College
January 11, 2030 - July 28, 2026

Qualifications

Google Certificate
January 11, 2030 - May 26, 2026
Digital Marketing & Web Analytics Certificate
January 11, 2030 - May 26, 2026
Google Certificate - Digital Marketing
January 11, 2030 - May 26, 2026
Advanced Digital Marketing Certification
January 11, 2030 - May 26, 2026
Google Certificate - Digital Marketing
January 11, 2030 - May 26, 2026
Advanced Digital Marketing Certification
January 11, 2030 - May 26, 2026
Google Certificate in Digital Marketing
January 1, 2022 - May 26, 2026
Google Certified – Digital Marketing
January 11, 2030 - July 28, 2026
Advanced Digital Marketing Certification
January 11, 2030 - July 28, 2026
Digital Marketing with AI and E-commerce
January 11, 2030 - July 28, 2026
Digital Marketing with AI and E-commerce (In Progress) – Saylani Welfare
January 11, 2030 - July 28, 2026
Google Certified – Digital Marketing
January 11, 2030 - July 28, 2026
Advanced Digital Marketing Certification
January 11, 2030 - July 28, 2026
Digital Marketing with AI and E-commerce
January 11, 2030 - July 28, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Other, Software & Internet
    Social Media Marketing & Paid Ads Campaign for Kids Clothing Brand

    Managed social media marketing and paid advertising campaigns for a kids clothing brand.
    Created engaging Instagram reels, promotional posts, and sales-focused creatives to increase reach, engagement, and conversions.
    Planned and executed Meta (Facebook & Instagram) ad campaigns with audience targeting, budget optimization, and performance monitoring.
    Worked on brand awareness, customer engagement, and sales growth strategies for seasonal campaigns including Eid collections and promotional offers.