ZK

Zara Kasabova

Available to hire

I create clear, modern, and user-focused design solutions that balance strong visual identity with usability and UX principles.

About

I create clear, modern, and user-focused design solutions that balance strong visual identity with usability and UX principles.

I have a background in Creative Business and Media Psychology, with a strong understanding of visual communication and user behavior.

  • 2 years' experience
  • Joined January 2026

Languages

  • BulgarianFluent
  • EnglishFluent
  • GermanIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education

Work experience

Graphic Designer & Illustrator / Freelance · Various ClientsSep 2024 – Present · 2 yrs 3 mos

Designed brand identities, logos, and visual assets for clients across multiple industries. Created responsive website designs and landing pages with a focus on usability and consistency. Developed digital and print materials including social media graphics, posters, and marketing visuals. Managed projects end-to-end, including client communication, feedback, and final delivery. Designed logos, brand identities, print collateral, and digital assets using Adobe Creative Suite. Built and maintained WordPress websites, custom layouts, UX improvements, and content implementation. Produced video and graphic content for social media campaigns across multiple client accounts. Supported marketing projects by creating MailChimp templates, social media visuals, and conducting design research.

Graphic Designer & Illustrator · Self-employed / FreelanceSep 2024 – Present · 2 yrs 3 mos

Designed brand identities, logos, and visual assets for clients across multiple industries. Created responsive website designs and landing pages focusing on usability and consistency. Developed digital and print materials including social media graphics, posters, and marketing visuals. Managed end-to-end projects including client communication, feedback, and final delivery. Produced logos, brand identities, print collateral, and digital assets using Adobe Creative Suite. Built and maintained WordPress websites, custom layouts, UX improvements, and content implementation. Produced video and graphic content for social media campaigns across multiple client accounts. Supported marketing projects by creating Mailchimp templates, social media visuals, and conducting design research.

Education

Bachelor of Creative Business, Minor in Media Psychology · NHL Stenden University of Applied Sciences, Netherlands2021 – 2023
Bachelor of Creative Business, Minor in Media Psychology · NHL Stenden University of Applied Sciences, Netherlands2021 – 2023
Graphic Design Fundamentals · SoftUni (Creative Portfolio)2030 – 2026

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