Zoe Field

Leads the brand's social media presence by developing and executing creative strategies that drive engagement and growth across platforms. Introduced an influencer marketing strategy to grow the brand's social presence. Supports photoshoots in London and abroad, captures behind-the-scenes content and collaborates weekly with the photo studio to create engaging assets.

Managed digital visuals across product pages, paid and organic social media assets and email marketing. Managed Klaviyo and created high-revenue biweekly newsletter campaigns. Worked with CRM and paid social agencies to support strong-performing advertising campaigns. Managed photoshoot production from casting and talent booking through to art direction, budgets and equipment, while also photographing content shoots.

Managed social media platforms and content creation in a fast-paced fashion environment. Increased Instagram followers by 30% over six months through strategic content planning, influencer collaborations and trend-focused posts. Managed campaign and e-commerce photoshoot production in London and abroad, and created the company's highest-performing advertising creative from photography through graphic design.