A beauty enthusiast who kickstarted her career journey at Sephora, where she managed Malaysia’s integrated retail marketing and loyalty program - from online and offline activations to major sales campaigns, while working closely with international beauty brands such as Jo Malone London, La Mer, Benefit Cosmetics, and Fresh. It was there she realized she not only loved beauty, but also the creative side of storytelling and dreaming up campaigns, activations, and experiences that kept customers hooked, feeling beautiful, and coming back for more. In her free time, she loves creating content - from travel, to food, to beauty, lifestyle, and much more! Away from her laptop, she’s a matcha addict, a doting mother to her now 14 year old cat, and is constantly strategizing where her next travels will take her.…

Zoe Koay

A beauty enthusiast who kickstarted her career journey at Sephora, where she managed Malaysia’s integrated retail marketing and loyalty program - from online and offline activations to major sales campaigns, while working closely with international beauty brands such as Jo Malone London, La Mer, Benefit Cosmetics, and Fresh. It was there she realized she not only loved beauty, but also the creative side of storytelling and dreaming up campaigns, activations, and experiences that kept customers hooked, feeling beautiful, and coming back for more. In her free time, she loves creating content - from travel, to food, to beauty, lifestyle, and much more! Away from her laptop, she’s a matcha addict, a doting mother to her now 14 year old cat, and is constantly strategizing where her next travels will take her.…

Available to hire

A beauty enthusiast who kickstarted her career journey at Sephora, where she managed Malaysia’s integrated retail marketing and loyalty program - from online and offline activations to major sales campaigns, while working closely with international beauty brands such as Jo Malone London, La Mer, Benefit Cosmetics, and Fresh.

It was there she realized she not only loved beauty, but also the creative side of storytelling and dreaming up campaigns, activations, and experiences that kept customers hooked, feeling beautiful, and coming back for more.

In her free time, she loves creating content - from travel, to food, to beauty, lifestyle, and much more!

Away from her laptop, she’s a matcha addict, a doting mother to her now 14 year old cat, and is constantly strategizing where her next travels will take her.

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Skills

Experience Level

Copywriting
Intermediate

Work Experience

INTI Green Project Head at INTI Green Project
January 1, 2018 - April 30, 2019
Oversee the INTI Green Project to kickstart campus-wide green initiatives; advocate to top management for greener alternatives; own creative initiatives for projects and events; lead end-to-end management of brand accounts across social, digital, and influencer campaigns; develop integrated brand, social, and KOL strategies aligned to business KPIs; manage cross-functional teams and external partners to deliver campaigns on time and within budget; primary client lead, driving performance reporting and optimization; identify growth opportunities to expand and retain accounts.
Publicity & Visual Image Head at SNHU Student Society
January 1, 2018 - December 31, 2019
Oversee publicity and visual imagery for all student society projects and campus events; develop creative assets and campaigns; ensure brand consistency across communications and events.
Senior Account Executive at Sephora Malaysia
March 1, 2020 - February 28, 2023
Led end-to-end loyalty programme execution for Sephora Malaysia, including in-store assets; drove 3,000+ weekly redemptions through timely refreshes; managed 17 national stores; steered partnerships and campaigns; orchestrated cross-functional teams and outsourced vendors; produced performance reporting and optimization.
Integrated Retail Marketing Specialist at Sephora Malaysia
March 1, 2022 - February 28, 2023
Led end-to-end execution of 35+ brand events and activations; planned and executed 360° retail activations for 20+ brands monthly to maximize sell-out; spearheaded campaigns such as the 5-month 'Bring Your Own Bag' initiative; owned Sephora Raya 2022 fragrance feature; managed in-store real estate across 17 stores (LCDs, POSMs, campaign dress-ups); developed integrated brand, social, and KOL strategies aligned to KPIs; led cross-functional teams and external partners to deliver campaigns on time and within budget.

Education

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Qualifications

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Industry Experience

Professional Services, Media & Entertainment

Skills

Experience Level

Copywriting
Intermediate