I’m a web developer and marketing strategist with over 16 years of experience helping businesses grow through thoughtful design, technology, and data-driven strategy. My work blends technical expertise in WordPress and eCommerce with a strong background in digital marketing, SEO, and analytics. Known for being both personable and highly technical, I make complex concepts easy to understand for clients and teams alike. Whether building custom websites, streamlining digital systems, or crafting campaigns that convert, I focus on delivering solutions that create real business impact.…

Alex Franco

I’m a web developer and marketing strategist with over 16 years of experience helping businesses grow through thoughtful design, technology, and data-driven strategy. My work blends technical expertise in WordPress and eCommerce with a strong background in digital marketing, SEO, and analytics. Known for being both personable and highly technical, I make complex concepts easy to understand for clients and teams alike. Whether building custom websites, streamlining digital systems, or crafting campaigns that convert, I focus on delivering solutions that create real business impact.…

Available to hire

I’m a web developer and marketing strategist with over 16 years of experience helping businesses grow through thoughtful design, technology, and data-driven strategy. My work blends technical expertise in WordPress and eCommerce with a strong background in digital marketing, SEO, and analytics. Known for being both personable and highly technical, I make complex concepts easy to understand for clients and teams alike. Whether building custom websites, streamlining digital systems, or crafting campaigns that convert, I focus on delivering solutions that create real business impact.

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Skills

Experience Level

MySQL
Expert
WordPress
Expert
WooCommerce
Expert
Web Design
Expert
PHP
Expert
Leadership
Expert
jQuery
Expert
JavaScript
Expert
HTML5
Expert
CSS
Expert
Node.js
Expert
HubSpot
Expert
Google Ads
Expert
SEO
Expert
Shopify
Expert
React Native
Expert
Python
Expert
SQL
Expert
Salesforce
Expert
Django
Intermediate
AWS
Intermediate
.NET
Intermediate
Azure
Intermediate
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Language

English
Advanced

Work Experience

Freelance Web Designer & Developer, Marketing Consultant at AADF & Company
June 30, 2008 - Present
• Developed and implemented successful sales strategies to meet business goals by understanding customer business needs via SWOT analysis • Develop and implement sales and SEO strategies to improve the website’s search engine rankings and drive organic traffic via analytic analysis • Streamlined clients’ operational performance by developing effective business strategies, systems, and procedures; translated concepts into user flows, wireframes, mockups, and prototypes for improved user experiences • Designed and implemented B2B, B2C, and eCommerce websites for multiple clients and manage • Lead evaluation, design, maintenance, and evolution of the solution architecture across a group of specific business applications or technologies based on business strategy, requirements, and capabilities • Translates customer journeys, business and technical requirements into business capability maps and value stream maps
Development Strategy Manager at TKG
October 11, 2024 - April 7, 2025
• Develop trusted advisor relationships with clients, serving as both a strategic consultant and the decision-maker on development projects • Lead and execute development strategies for new and ongoing clients, ensuring alignment with their business objectives and leveraging technology solutions • Provide direction for project execution, using detailed project briefs to clearly communicate requirements and objectives to the project manager and development team • Direct and oversee the strategic roadmap for development projects and integrate innovative technology solutions • Monitor and analyze key performance indicators (KPIs) and return on investment (ROI) to make data-driven decisions that optimize project outcomes and client ROI
Web Technology Manager at Evolve Marketing
June 1, 2021 - March 1, 2024
• Gathers client requirements and expectations and collaborates with cross-functional team to recommend specific products and solutions; performs pain point analysis to deliver improved processes and comprehensive solutions for clients • Monitors business trends and forecasts to adjust marketing budgets and operational plans to maximize growth and opportunities for the company • Generates new sales by providing product and technical information in a timely and consultative manner in order to meet established goals • Leads diverse team of web developers, designers, and project managers by engaging in individual career pathing and goal setting for team members, coaching and supporting them in accomplishing their objectives, and creating opportunities for success • Drives vision, planning, prioritization, and execution activities through exceptional project management skills involving complex, large-scale, interdependent engineering systems • Manage over 50 client websites for enterprise strategic initiatives and projects as needed including software architecture, digital marketing initiatives, and system updates
Web Developer at Evolve Marketing
April 1, 2020 - May 31, 2021
• Led large-scale development projects including planning and estimates, coordinating with project teams, and executing with limited guidance • Developed starter framework for web design and shared best practices across the organization leading to 150% efficiency gains • Redefined web project scoping process to ensure client satisfaction and better revenue generation for the organization • Developed solutions spanning both front-end and back-end development frameworks to drive performance improvements and align with architecture standards • Participated in and facilitated growth across the web development team to build flexible, scalable, and maintainable websites and solutions • Worked collaboratively with analysts to understand requirements and further enhance; translated custom designs into functional, responsive, cross-browser compatible web experiences

Education

Bachelor of Science, Business at University of Phoenix
January 11, 2030 - September 12, 2025

Qualifications

W3 Awards – Gold Winner
January 11, 2030 - September 12, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail, Manufacturing, Healthcare, Non-Profit Organization, Wholesale & Distribution
    paper Redesign for Summit Metro Parks

    Summit Metro Parks engaged with a marketing agency, in which I freelanced for. They were tasked with redesigning their entire website and migrate their web systems into a new platform. It was my responsibility to scope and plan the project along with being the lead developer.
    [Summit Metro Parks Website](https://www.twine.net/signin