Available to hire
Hi, I’m Aamir Raza. I’m a results-driven digital marketing professional with extensive experience helping organizations grow their online presence and performance. I specialize in SEO, paid media, content strategy, and data-driven optimization, and I enjoy turning analytics into actionable campaigns that boost engagement and revenue.
I collaborate across teams to deliver integrated campaigns that combine search, social, and content with CRO and UX improvements. I’m passionate about continuous learning, leveraging tools and data to drive measurable growth for brands.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Advanced
Work Experience
Senior SEO Expert at Estaya GmbH
October 31, 2024 - September 18, 2025Developed and executed advanced SEO strategies to enhance website visibility, improve organic search rankings, and drive targeted traffic using on-page, off-page, and technical SEO techniques; led CRO, UX optimization, and data-driven improvements across search and content initiatives.
Head of Performance Marketing and Growth at Turbo Anchor
May 21, 2022 - September 18, 2025Led paid media and growth initiatives across Google, Facebook, Microsoft, LinkedIn, and Pinterest; built data-driven acquisition funnels, optimized campaigns for conversions and ROI, and implemented attribution and analytics-driven reporting.
Digital Marketing Manager at Softtech Systems
August 17, 2021 - September 18, 2025Managed end-to-end digital marketing programs including SEO, Social Media Optimization, email marketing, and paid media; collaborated with product and sales teams to drive growth and brand visibility.
Digital Marketing Manager at Nextage Technologies
August 17, 2021 - September 18, 2025Directed cross-channel digital marketing efforts, including SEO, content, social media, and paid campaigns; aligned marketing activities with product launches to maximize engagement and revenue.
SEO Expert at Programmers Force
March 14, 2019 - September 18, 2025Implemented SEO strategies to improve product visibility and drive organic traffic; conducted on-page, off-page, and technical SEO optimizations.
E-commerce Coordinator at Hashtag Tribe
December 13, 2017 - September 18, 2025CMS management, online sales operations, product listings optimization, and customer experience improvements to drive revenue.
E-commerce Executive at Jmarto
March 11, 2017 - September 18, 2025OpenCart/OpenCart-like platform management, updating product listings, and ensuring smooth e-commerce operations.
Ads Posting Executive at World Telecom
June 5, 2016 - September 18, 2025Managed online ads postings and supported office operations, including data entry and inquiries to ensure smooth workflows.
Senior SEO Expert at EstaYa GmbH
October 31, 2024 - September 18, 2025Developed and executed advanced SEO strategies to enhance website visibility, improve organic search rankings, and drive targeted traffic using on-page, off-page, and technical SEO techniques.
Head of Performance Marketing and Growth at Turbo Anchor
May 21, 2022 - September 18, 2025Led marketing campaigns across Google, Facebook, Microsoft, LinkedIn, and Pinterest; optimized analytics and conversion funnels to drive lead generation and revenue growth.
Digital Marketing Manager at Softtech Systems
August 17, 2021 - September 18, 2025Managed multi-channel digital marketing programs including SEO, PPC, social, content, and analytics; implemented data-driven optimization to improve ROI.
Digital Marketing Manager at Nextage Technologies
August 19, 2020 - September 18, 2025Planned and executed end-to-end digital marketing strategies focusing on SEO, content marketing, social, and analytics; drove growth and product visibility.
Digital Marketing Expert at Programmers Force
March 14, 2019 - September 18, 2025Handled SEO and digital marketing for product campaigns; implemented CRM integrations to streamline lead management; optimized SEM and content.
E-commerce Coordinator at HashTag Tribe
December 13, 2017 - September 18, 2025Managed CMS (WordPress & OpenCart) and online sales operations; updated product listings and customer experiences to drive revenue.
E-commerce Executive at Jmarto
March 11, 2017 - September 18, 2025CMS management (OpenCart), online sales processes, optimizing product pages to increase conversions; supported CRM-driven campaigns.
Ads Posting Executive at World Telemart
June 5, 2016 - September 18, 2025Created and published online advertisements to promote products and services; supported office operations and data entry.
Senior SEO Expert at Estaya GmbH
October 31, 2024 - September 18, 2025Led the development and execution of advanced SEO strategies to improve organic visibility, rankings, and targeted traffic; supported CRO, SMO, content marketing, affiliate partnerships via Adcell, and UX improvements through data-driven optimization.
Head of Performance Marketing and Growth at Turbo Anchor
May 21, 2022 - September 18, 2025Directed cross-channel paid media campaigns (Google, Facebook, Microsoft, LinkedIn, Pinterest) to maximize conversions and ROI; implemented marketing automation, A/B testing, and data-driven optimization; guided content strategy and analytics.
Digital Marketing Manager at Softech Systems
August 17, 2021 - September 18, 2025Managed multi-channel marketing including Google Ads, Apple Search Ads, Twitter, Facebook; led SEO/SMO/ASO programs; utilized Firebase analytics and GTM for measurement; drove content strategy and automation workflows.
Digital Marketing Manager at Nextage Technologies
August 19, 2020 - September 18, 2025Implemented SEO/SMO strategies; led LinkedIn ad campaigns for B2B leads; supported business development via LinkedIn Sales Navigator; produced technical content and performed data-driven optimization.
SEO Expert at Programmers Force
March 14, 2019 - September 18, 2025Executed SEO strategies, CRO, and keyword research; managed Google Ads and LinkedIn Ads; integrated CRM workflows; conducted site audits with Google Analytics, GTM, and Mouseflow to improve UX and conversions.
E-commerce Coordinator at Hashtag Tribe
December 13, 2017 - September 18, 2025Managed CMS (WordPress & OpenCart), online sales operations, product listings, SEO, and SMO to optimize e-commerce performance and user experience.
E-commerce Executive at Jmarto
March 11, 2017 - September 18, 2025Oversaw OpenCart-based operations, online sales processes, product page optimization, SEO, and SMO; coordinated Facebook Ads campaigns to drive e-commerce growth.
Ads Posting Executive at World Telemart
June 5, 2016 - September 18, 2025Created and published online advertisements; supported miscellaneous office tasks and data entry to ensure smooth workflows.
Education
BA at University of Punjab
January 1, 2007 - September 18, 2025FA at Faisalabad Board
January 1, 2002 - September 18, 2025Matric at Government Pauliani School – Jaranwala, Faisalabad
January 1, 1999 - September 18, 2025Bachelor of Arts at University of Punjab
January 11, 2030 - January 1, 2007FA at Faisalabad Board
January 11, 2030 - January 1, 2002Matric at Government Pauliani School – Jaranwala, Faisalabad
January 11, 2030 - January 1, 1999BA at University of Punjab
January 11, 2030 - January 1, 2007FA at Faisalabad Board
January 11, 2030 - January 1, 2002Matric at Government Pauliani School – Jaranwala - Faisalabad
January 11, 2030 - January 1, 1999Qualifications
Amazon Marketing Cloud Certification
January 1, 2025 - September 18, 2025Email Marketing Software Certified
January 1, 2025 - September 18, 2025ASO - App Store Optimization Basics
January 1, 2025 - September 18, 2025GA4 for SEO - How data helps businesses grow with Jeff Sauer
January 1, 2025 - September 18, 2025The Trade Desk Edge Academy - Marketing Foundations
January 1, 2025 - September 18, 2025The Trade Desk Edge Academy - Data-Driven Planning
January 1, 2024 - September 18, 2025Zero to $100M: The Ultimate Guide to Business Growth
January 1, 2024 - September 18, 2025Foundations Lvl. 2 - Hotjar Learning
January 1, 2024 - September 18, 2025Foundations Lvl. 1 - Hotjar Learning
January 1, 2024 - September 18, 2025Conversion Optimization Certification
January 1, 2024 - September 18, 2025ChatGPT Masters: Generative AI, Prompt Engineering, ChatGPT
January 1, 2024 - September 18, 2025Google Analytics 360
January 1, 2021 - September 18, 2025Campaign Manager 360
January 1, 2021 - September 18, 2025Facebook Business Manager
January 1, 2021 - September 18, 2025Amazon Marketing Cloud Certification
January 1, 2025 - September 18, 2025Email Marketing Software Certified
January 1, 2025 - September 18, 2025ASO - App Store Optimization Basics
January 1, 2025 - September 18, 2025GA4 for SEO - How data helps businesses grow
January 1, 2025 - September 18, 2025The Trade Desk Edge Academy - Marketing Foundations
January 1, 2025 - September 18, 2025Conversion Optimization Certification
January 1, 2024 - September 18, 2025ChatGPT Masters: Generative AI, Prompt Engineering, ChatGPT
January 1, 2025 - September 18, 2025Amazon Marketing Cloud Certification
January 1, 2025 - September 18, 2025Email Marketing Software Certified
January 1, 2025 - September 18, 2025ASO - App Store Optimization Basics
January 1, 2025 - September 18, 2025GA4 for SEO - How data helps businesses grow with Jeff Sauer
January 1, 2025 - September 18, 2025The Trade Desk Edge Academy - Marketing Foundations
January 1, 2025 - September 18, 2025The Trade Desk Edge Academy - Data-Driven Planning
January 1, 2024 - September 18, 2025Zero to $100M: The Ultimate Guide to Business Growth
January 1, 2024 - September 18, 2025Make Foundation
January 1, 2024 - September 18, 2025Foundations Lvl. 2 offered by Hotjar Learning
January 1, 2024 - September 18, 2025Foundations Lvl. 1 offered by Hotjar Learning
January 1, 2024 - September 18, 2025Conversion Optimization Certification
January 1, 2024 - September 18, 2025ChatGPT Masters: Generative AI, Prompt Engineering, ChatGPT
January 1, 2024 - September 18, 2025Display & Video 360 Certification Exam
January 1, 2023 - September 18, 2025Introduction to Generative AI
January 1, 2023 - September 18, 2025Search Ads 360 Certification Exam
January 1, 2022 - September 18, 2025Google Ads - Measurement Certification
January 1, 2022 - September 18, 2025Optimize Performance in Search Ads 360
January 1, 2022 - September 18, 2025Amazon DSP Campaigns Certification
January 1, 2022 - September 18, 2025Facebook Collaborative Ads
January 1, 2022 - September 18, 2025Email Marketing Certified
January 1, 2021 - September 18, 2025Google Analytics 360
January 1, 2021 - September 18, 2025Manage Campaigns in Search Ads 360
January 1, 2021 - September 18, 2025Amazon Sponsored Ads Certification
January 1, 2021 - September 18, 2025Campaign Manager 360
January 1, 2021 - September 18, 2025Facebook Business Manager
January 1, 2021 - September 18, 2025Facebook Ad Policies for Content, Creative, and Targeting
January 1, 2021 - September 18, 2025Google Analytics for Power Users
January 1, 2020 - September 18, 2025Google Web Designer Basics
January 1, 2020 - September 18, 2025Google Analytics Advanced
January 1, 2019 - September 18, 2025Google Analytics Basics
January 1, 2019 - September 18, 2025Google Tag Manager
January 1, 2019 - September 18, 2025Semrush Technical SEO
January 1, 2019 - September 18, 2025Google Search
January 1, 2018 - September 18, 2025Google Display
January 1, 2018 - September 18, 2025Google Video
January 1, 2018 - September 18, 2025Google Mobile
January 1, 2018 - September 18, 2025Google Shopping
January 1, 2018 - September 18, 2025Google DoubleClick Ad Exchange
January 1, 2018 - September 18, 2025Google Mobile Sites
January 1, 2018 - September 18, 2025Google Digital Sales
January 1, 2018 - September 18, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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