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I am a results-driven WordPress Developer and SEO Specialist with over 7 years of experience in web development, digital marketing, and SEO. I specialize in building high-performance, accessible, and user-friendly websites using technologies like WordPress, Drupal, PHP, JavaScript, and Shopify. I am passionate about creating SEO-optimized, responsive websites that align with business goals and enhance user engagement. Throughout my career, I have successfully increased organic traffic, improved site speed, and optimized UI/UX for conversions. I have worked in various roles from senior web development roles in corporate and agency settings to leading SEO campaigns and technical website optimizations. I have a proven track record of proactive site monitoring during high traffic events, integrating APIs such as Ticketmaster, managing QA environments, and ensuring WCAG compliance. I continuously strive to deliver innovative digital solutions and measurable business value.…I am a results-driven WordPress Developer and SEO Specialist with over 7 years of experience in web development, digital marketing, and SEO. I specialize in building high-performance, accessible, and user-friendly websites using technologies like WordPress, Drupal, PHP, JavaScript, and Shopify. I am passionate about creating SEO-optimized, responsive websites that align with business goals and enhance user engagement. Throughout my career, I have successfully increased organic traffic, improved site speed, and optimized UI/UX for conversions. I have worked in various roles from senior web development roles in corporate and agency settings to leading SEO campaigns and technical website optimizations. I have a proven track record of proactive site monitoring during high traffic events, integrating APIs such as Ticketmaster, managing QA environments, and ensuring WCAG compliance. I continuously strive to deliver innovative digital solutions and measurable business value.

Aarti

Web Developer, SEO Expert, Digital Marketer, +2

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I am a results-driven WordPress Developer and SEO Specialist with over 7 years of experience in web development, digital marketing, and SEO. I specialize in building high-performance, accessible, and user-friendly websites using technologies like WordPress, Drupal, PHP, JavaScript, and Shopify. I am passionate about creating SEO-optimized, responsive websites that align with business goals and enhance user engagement. Throughout my career, I have successfully increased organic traffic, improved site speed, and optimized UI/UX for conversions. I have worked in various roles from senior web development roles in corporate and agency settings to leading SEO campaigns and technical website optimizations. I have a proven track record of proactive site monitoring during high traffic events, integrating APIs such as Ticketmaster, managing QA environments, and ensuring WCAG compliance. I continuously strive to deliver innovative digital solutions and measurable business value.…I am a results-driven WordPress Developer and SEO Specialist with over 7 years of experience in web development, digital marketing, and SEO. I specialize in building high-performance, accessible, and user-friendly websites using technologies like WordPress, Drupal, PHP, JavaScript, and Shopify. I am passionate about creating SEO-optimized, responsive websites that align with business goals and enhance user engagement. Throughout my career, I have successfully increased organic traffic, improved site speed, and optimized UI/UX for conversions. I have worked in various roles from senior web development roles in corporate and agency settings to leading SEO campaigns and technical website optimizations. I have a proven track record of proactive site monitoring during high traffic events, integrating APIs such as Ticketmaster, managing QA environments, and ensuring WCAG compliance. I continuously strive to deliver innovative digital solutions and measurable business value.

Available to hire

I am a results-driven WordPress Developer and SEO Specialist with over 7 years of experience in web development, digital marketing, and SEO. I specialize in building high-performance, accessible, and user-friendly websites using technologies like WordPress, Drupal, PHP, JavaScript, and Shopify. I am passionate about creating SEO-optimized, responsive websites that align with business goals and enhance user engagement. Throughout my career, I have successfully increased organic traffic, improved site speed, and optimized UI/UX for conversions.

I have worked in various roles from senior web development roles in corporate and agency settings to leading SEO campaigns and technical website optimizations. I have a proven track record of proactive site monitoring during high traffic events, integrating APIs such as Ticketmaster, managing QA environments, and ensuring WCAG compliance. I continuously strive to deliver innovative digital solutions and measurable business value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sr. Web Development Specialist at Aequilibrium

July 1, 2022 - Present

Led development and maintenance of responsive WordPress websites using clean, modular code with HTML, CSS, JavaScript, jQuery, PHP, and REST APIs. Built custom themes, plugins, and Gutenberg blocks with intuitive admin interfaces. Integrated Ticketmaster API for dynamic 'Buy Tickets' buttons with real-time tracking. Configured Google Tag Manager and analytics for click-through and performance tracking. Customized WooCommerce implementation improving product visibility, checkout workflow, and SEO-friendly listings. Revamped site structure and optimized Gutenberg blocks to improve page speed by 35%. Increased organic traffic by 150% through comprehensive SEO tactics including technical audits, schema markup, keyword strategy, and backlinks. Improved accessibility with ARIA standards and WCAG audits, maintained site uptime during peak traffic, managed QA/staging environments, and migrated sites with minimal downtime.

WordPress Developer at AYA Payments

June 30, 2022 - August 26, 2025

Assessed website accessibility ensuring WCAG compliance and Gutenberg compatibility. Enhanced WordPress site performance using WP Rocket, Rocket CDN, and PHP caching to reduce load times and improve SEO. Developed mobile-first themes leveraging Gutenberg blocks, JavaScript and CSS3 to improve responsiveness and user experience. Implemented ARIA integration and automated accessibility audits for ADA and WCAG compliance. Executed technical SEO strategies including structured data, REST API integration, and metadata optimizations. Strengthened website security by applying PHP security best practices, plugin updates, and vulnerability patching.

Sr. Web Developer at Deloitte

November 1, 2021 - August 26, 2025

Spearheaded development of bespoke, responsive WordPress sites with advanced functionalities like Custom Post Types and Advanced Custom Fields, using the WordPress Customize API. Leveraged jQuery and JavaScript to craft interactive, immersive user interfaces with intuitive navigation. Led digital marketing initiatives improving website rankings, expanding customer reach, and driving significant growth in traffic and engagement via a data-driven approach.