Led multi-channel lead generation campaigns (LinkedIn Ads, Google Ads, email campaigns), achieving a 35% increase in qualified lead volume within 6 months; implemented A/B testing, improved lead tracking (email and phone), and optimized conversion funnels. Monitored KPIs (CPC, ROAS, conversion rate) to reduce CPL and grow the sales pipeline; collaborated with sales and product teams across 20+ client projects in real estate, e-commerce, education, furniture, and services; drove integrated SEO, PPC, and content strategies, increasing organic traffic by 45% and online sales by 30%.

Digital Marketing Manager at HAI Migration et Services

May 1, 2024 - Present

Managed multi-channel campaigns (LinkedIn, Google Ads, email), focusing on B2B/B2C lead generation; optimized bids and audiences to reduce CPL by 32% while maintaining lead quality; implemented precise user journey tracking to improve ROAS; aligned with sales on nurturing strategies and growth across 20+ client projects.

Digital Marketing Manager at Be Artisan Laboratory

September 1, 2025 - September 30, 2025

Drove multi-channel lead generation campaigns, achieving a strong growth in qualified lead volume; led go-to-market activities, including SEO optimization, content marketing, and CRM-driven nurturing strategies; increased organic traffic and improved conversion rates through on-page and technical SEO improvements.

Digital Marketing Manager at Freelance

January 1, 2021 - Present

Managed 20+ client projects across diverse sectors (real estate, e-commerce, education, furniture, services) with tailored digital strategies; delivered integrated SEO, Google Ads, LinkedIn Ads, and email marketing campaigns; achieved 35%+ increases in qualified traffic and leads; provided analytics-driven optimization and reporting.