Abdul Hadi Farooq

Refactored the CRM into a multi-tenant architecture enabling integration of new business units and expanding revenue potential across markets by 20%. Developed backend APIs and database solutions for CRM workflows, KPI reporting, and payment calculations supporting the MENA sales team. Built a bulk client assignment feature using Redis to automate hierarchical client branches and multi-manager assignments, reducing manual workload by 80%. Optimized database queries for KPI reports, improving execution speed by 40%. Implemented contract payment calculations with multi-month discounts and custom contract rules, validated through comprehensive tests for accuracy. Managed release and support rotations, resolving production issues via Sentry and AWS Log Insights, and performing code reviews and hotfixes during release cycles. Collaborated with product managers, developers and QA in daily scrums to design solutions, refine requirements, and align feature priorities with business goals.

Led client interactions and mentored junior developers while contributing to scalable web, mobile, and blockchain solutions for businesses. Developed a sentiment analysis system processing 1,000+ daily news and social media posts for data-driven insights, commissioned by the Malaysian government. Contributed to a DeFi platform backed by $250M+ in funding, enabling users to create and manage social tokens, integrated with social media (Twitter, Discord, Farcaster) and AI agents via ElizaOS. Led development of multiple commercial projects, including a scalable Shopify-native storefront platform, an Instagram analytics platform with advanced metrics tracking, and an AI-powered virtual try-on solution for e-commerce.

Xnerds is a tech consultancy specializing in custom web, mobile, and blockchain solutions for businesses. Led client interactions and mentored junior developers while contributing to scalable web, mobile, and blockchain solutions, including e-commerce platforms and analytics tools. Developed a sentiment analysis system processing 1,000+ daily news and social media posts for data-driven insights, commissioned by the Malaysian government. Contributed to a DeFi platform backed by $250M+ in funding, enabling users to create and manage social tokens, integrated with social media and AI agents via ElizaOS. Led development of multiple commercial projects, including a scalable Shopify-native storefront platform, an Instagram analytics platform with advanced metrics tracking, and an AI-powered virtual try-on solution for e-commerce.