Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I’m Addison Hoard, a creative strategist and social media marketer with a passion for storytelling and community-building. I design campaigns that connect people with resources, especially in mental health, and I love turning complex ideas into bold, accessible visuals. I’m energized by collaboration and thrive when turning data-driven insights into campaigns that move people to engage and act. Currently, I craft cohesive brand narratives across platforms at MeloLabs Inc., helping teams grow audiences and drive meaningful action. I bring a strong design background from my Graphic Communications studies and hands-on experience with campus organizations and student services to create impact that resonates.…Hi there! I’m Addison Hoard, a creative strategist and social media marketer with a passion for storytelling and community-building. I design campaigns that connect people with resources, especially in mental health, and I love turning complex ideas into bold, accessible visuals. I’m energized by collaboration and thrive when turning data-driven insights into campaigns that move people to engage and act. Currently, I craft cohesive brand narratives across platforms at MeloLabs Inc., helping teams grow audiences and drive meaningful action. I bring a strong design background from my Graphic Communications studies and hands-on experience with campus organizations and student services to create impact that resonates.

Addison Grace Hoard

Graphic Designer, Creative Director, Social Media Manager, +6





Hi there! I’m Addison Hoard, a creative strategist and social media marketer with a passion for storytelling and community-building. I design campaigns that connect people with resources, especially in mental health, and I love turning complex ideas into bold, accessible visuals. I’m energized by collaboration and thrive when turning data-driven insights into campaigns that move people to engage and act. Currently, I craft cohesive brand narratives across platforms at MeloLabs Inc., helping teams grow audiences and drive meaningful action. I bring a strong design background from my Graphic Communications studies and hands-on experience with campus organizations and student services to create impact that resonates.…Hi there! I’m Addison Hoard, a creative strategist and social media marketer with a passion for storytelling and community-building. I design campaigns that connect people with resources, especially in mental health, and I love turning complex ideas into bold, accessible visuals. I’m energized by collaboration and thrive when turning data-driven insights into campaigns that move people to engage and act. Currently, I craft cohesive brand narratives across platforms at MeloLabs Inc., helping teams grow audiences and drive meaningful action. I bring a strong design background from my Graphic Communications studies and hands-on experience with campus organizations and student services to create impact that resonates.

Available to hire

Hi there! I’m Addison Hoard, a creative strategist and social media marketer with a passion for storytelling and community-building. I design campaigns that connect people with resources, especially in mental health, and I love turning complex ideas into bold, accessible visuals. I’m energized by collaboration and thrive when turning data-driven insights into campaigns that move people to engage and act.

Currently, I craft cohesive brand narratives across platforms at MeloLabs Inc., helping teams grow audiences and drive meaningful action. I bring a strong design background from my Graphic Communications studies and hands-on experience with campus organizations and student services to create impact that resonates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Language

English

Fluent

Work Experience

Social Media and Marketing Intern at Counseling and Psychological Services at Kennesaw State University

December 31, 2023 - July 17, 2025

Designed eye-catching social media campaigns that connected with the community and made mental health resources more approachable and engaging. Told the counseling office’s story through creative content, growing online presence and building trust with new and existing clients.

Director of Communication and Marketing at College Panhellenic Council at Kennesaw State University

January 1, 2024 - Present

Lead brand storytelling through bold marketing campaigns, fresh designs, and strategic communications that inspire connection and action. Shaped the voice and visuals of the organization, blending creativity and strategy to grow audiences and spark engagement.

Creative Strategist & Social Media Marketer at MeloLabs Inc.

January 1, 2025 - Present

Designed static assets for paid social campaigns across Instagram and Meta, contributing to visually cohesive and high performing ad content. Supported content scheduling, campaign coordination, and performance tracking across Instagram, TikTok, and landing pages to optimize engagement and conversions. Collaborated with cross-functional teams to maintain brand consistency while identifying digital trends and creative opportunities for growth.

Creative Strategist & Social Media Marketer at MeloLabs Inc

June 1, 2025 - Present

Designed static assets for paid social campaigns across Instagram and Meta, contributing to visually cohesive and high-performing ad content. Supported content scheduling, campaign coordination, and performance tracking across Instagram, TikTok, and landing pages to optimize engagement and conversions. Collaborated with cross-functional teams to maintain brand consistency while identifying digital trends and creative opportunities for growth.

Social Media and Marketing Intern at Counseling and Psychological Services, Kennesaw State University

September 1, 2024 - Present

Helped create a proper schedule for social media platforms for the office and created graphics for the public to see. Created graphics on the Adobe Suite and Canva to be posted on Instagram and Facebook. Served as a communications link to and from the office with other organizations and offices on and off KSU property.

Director of Communications and Marketing at Panhellenic Council, Kennesaw State University

December 1, 2023 - September 29, 2025

Created graphics, pamphlets, and clothing for the College Panhellenic Council. Used Canva and the Adobe Suite to create marketing materials. Worked closely with a small group of people whose purpose was to serve the Kennesaw community and assist Panhellenic sororities.

Creative Strategist & Social Media Marketer at MeloLabs Inc

June 1, 2025 - Present

Designed static assets for paid social campaigns across Instagram and Meta to maintain visual cohesion and high-performing ad content. Supported content scheduling, campaign coordination, and performance tracking across Instagram, TikTok, and landing pages to optimize engagement and conversions. Collaborated with cross-functional teams to maintain brand consistency while identifying digital trends and creative opportunities for growth.

Social Media and Marketing Intern at Counseling and Psychological Services, Kennesaw State University

September 1, 2024 - Present

Helped create a scheduling plan for social media platforms and produced graphics for public posting using the Adobe Suite and Canva. Served as a communications link to and from the office with other organizations and offices on and off KSU property.

Director of Communication and Marketing at Panhellenic Council, Kennesaw State University

December 1, 2023 - September 29, 2025

Created graphics, pamphlets, and clothing for the College Panhellenic Council. Used Canva and the Adobe Suite to develop branding materials. Worked closely with a small team to serve the Kennesaw community and support Panhellenic sororities.

Creative Strategist & Social Media Marketer at MeloLabs Inc

June 1, 2025 - Present

Social Media and Marketing Intern at Counseling and Psychological Services, Kennesaw State University

September 1, 2024 - Present

Helped create a proper schedule for social media platforms for the office and created graphics for the public to see. Created graphics on the Adobe Suite and Canva for Instagram and Facebook. Served as a communications link to and from the office, coordinating with other organizations and offices on and off KSU property.

Director of Communication and Marketing at Panhellenic Council, Kennesaw State University

December 1, 2023 - September 29, 2025

Created graphics, pamphlets, and clothing for the College Panhellenic Council. Used Canva and the Adobe Suite to create the marketing materials. Worked closely with a small group of people whose purpose was to serve the Kennesaw community and assist Panhellenic sororities.

Social Media and Marketing Intern at Counseling and Psychological Services, Kennesaw State University

December 31, 2023 - September 29, 2025

Designed eye-catching social media campaigns that connected with the community and made mental health resources more approachable and engaging. Told the counseling office's story through creative content, growing online presence and building trust with new and existing clients.

Director of Communication and Marketing at Counseling and Psychological Services, Kennesaw State University

January 1, 2024 - Present

Led brand storytelling through bold marketing campaigns, fresh designs, and strategic communications that inspire connection and action. Shaped the voice and visuals of the organization, blending creativity and strategy to grow audiences and spark engagement.

Social Media and Marketing Intern at College Panhellenic Council, Kennesaw State University

December 31, 2023 - September 29, 2025

Designed eye-catching social media campaigns that connected with the community and made resources more approachable and engaging.

Creative Strategist & Social Media Marketer at MeloLabs Inc.

January 1, 2025 - Present

Designed static assets for paid social campaigns across Instagram and Metra, contributing to visually cohesive and high performing ad content. Supported content scheduling, campaign coordination, and performance tracking across Instagram, TikTok, and landing pages to optimize engagement and conversions. Collaborated with cross-functional teams to maintain brand consistency while identifying digital trends and creative opportunities for growth.