I build and improve SaaS products, web/mobile applications and digital customer journeys, combining full-stack development, practical AI automation and hands-on DevOps with UI/UX, product planning and project management. My stack includes React, Next.js, Node.js, PHP, Laravel, MySQL, React Native, WordPress, WooCommerce and Shopify. My work also covers SEO, Google Ads/PPC, Meta campaigns, content and email marketing alongside websites and product journeys. Over the last two years, I have personally managed AWS/KVM VPS hosting, Docker workload separation, Cloudflare R2 media storage, load balancing, backups and security/performance troubleshooting for Shadi.Pk / RishtaDilKa, Wemblo CRM and Negzo. For Kelly Tillage, I first worked on Oracle NetSuite management, customizations and integrations. I then proposed and led Kelly Konnect, an API-first Laravel/MySQL ERP with two-way NetSuite synchronization, supervising a 12-15-person UI/UX, frontend and backend team. The web system remains in use. I have freelanced since 2009, worked on 100+ client projects for Webacom from October 2011 to April 2024, and support Lined Pipe Systems' websites, SEO and Google Ads/PPC through an ongoing engagement that began in October 2021. I deliver individually or lead a team as the scope requires, with clear responsibilities and direct communication. My standard rate is USD 35/hour.…

Adeel Arshad

I build and improve SaaS products, web/mobile applications and digital customer journeys, combining full-stack development, practical AI automation and hands-on DevOps with UI/UX, product planning and project management. My stack includes React, Next.js, Node.js, PHP, Laravel, MySQL, React Native, WordPress, WooCommerce and Shopify. My work also covers SEO, Google Ads/PPC, Meta campaigns, content and email marketing alongside websites and product journeys. Over the last two years, I have personally managed AWS/KVM VPS hosting, Docker workload separation, Cloudflare R2 media storage, load balancing, backups and security/performance troubleshooting for Shadi.Pk / RishtaDilKa, Wemblo CRM and Negzo. For Kelly Tillage, I first worked on Oracle NetSuite management, customizations and integrations. I then proposed and led Kelly Konnect, an API-first Laravel/MySQL ERP with two-way NetSuite synchronization, supervising a 12-15-person UI/UX, frontend and backend team. The web system remains in use. I have freelanced since 2009, worked on 100+ client projects for Webacom from October 2011 to April 2024, and support Lined Pipe Systems' websites, SEO and Google Ads/PPC through an ongoing engagement that began in October 2021. I deliver individually or lead a team as the scope requires, with clear responsibilities and direct communication. My standard rate is USD 35/hour.…

Available to hire

I build and improve SaaS products, web/mobile applications and digital customer journeys, combining full-stack development, practical AI automation and hands-on DevOps with UI/UX, product planning and project management.

My stack includes React, Next.js, Node.js, PHP, Laravel, MySQL, React Native, WordPress, WooCommerce and Shopify. My work also covers SEO, Google Ads/PPC, Meta campaigns, content and email marketing alongside websites and product journeys.

Over the last two years, I have personally managed AWS/KVM VPS hosting, Docker workload separation, Cloudflare R2 media storage, load balancing, backups and security/performance troubleshooting for Shadi.Pk / RishtaDilKa, Wemblo CRM and Negzo.

For Kelly Tillage, I first worked on Oracle NetSuite management, customizations and integrations. I then proposed and led Kelly Konnect, an API-first Laravel/MySQL ERP with two-way NetSuite synchronization, supervising a 12-15-person UI/UX, frontend and backend team. The web system remains in use.

I have freelanced since 2009, worked on 100+ client projects for Webacom from October 2011 to April 2024, and support Lined Pipe Systems’ websites, SEO and Google Ads/PPC through an ongoing engagement that began in October 2021.

I deliver individually or lead a team as the scope requires, with clear responsibilities and direct communication. My standard rate is USD 35/hour.

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Skills

Experience Level

JavaScript
Expert
WordPress
Expert
Web Design
Expert
SEO
Expert
PHP
Expert
MySQL
Expert
jQuery
Expert
HTML5
Expert
Figma
Expert
Elementor
Expert
CSS
Expert
Bootstrap
Expert
React Native
Expert
Laravel
Expert
App Design
Expert
React JS
Expert
Email Marketing
Expert
Github
Expert
iOS
Expert
UI
Expert
Android
Expert
Shopify
Expert
Product Design
Expert
Prototype
Expert
Node.js
Expert
CRM
Expert
API
Expert
WooCommerce
Expert
AI Chatbot
Expert
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Language

English
Fluent
Urdu
Fluent
Hindi
Fluent

Work Experience

Web Projects & Digital Marketing Lead at Lined Pipe Systems
October 1, 2021 - Present
Through an ongoing part-time remote engagement, I manage website, multisite and related digital projects for a US pipeline-technology business. My responsibilities include project coordination, development, UI/UX, maintenance, SEO, content, Google Ads/PPC and reporting. I work directly with company leadership to align requirements, priorities and ongoing improvements, delivering individually or with a team as the scope requires.
Project Manager & Technical Lead at Kelly Tillage
October 1, 2021 - November 30, 2023
I led web, ERP and digital projects for an Australian agricultural-equipment business. During the first year, I worked on Oracle NetSuite management, customizations and integrations. I then proposed Kelly Konnect and served as the primary client contact, coordinating requirements, scope and decisions. Over the following year, I supervised a 12-15-person UI/UX, frontend and backend team. We delivered an API-first Laravel/MySQL ERP with two-way NetSuite synchronization. The web version launched for internal staff operations, with NetSuite retained as a backup/fallback system. The launched web ERP remains in use. A mobile version was planned. I also led multisite/multilingual websites, rebranding, UI/UX, development and maintenance, alongside SEO and Google Ads/PPC.
Senior Software Engineer at Huawei
July 1, 2016 - October 31, 2016
I contributed to an internal application supporting Ooredoo's telecom-equipment inventory and maintenance operations in Oman. My work covered requirements analysis, interface/system design and software development, connecting operational needs with the delivered application.
Independent Premium Theme Developer for ThemeForest / CodeCanyon at Self-employed
February 1, 2013 - June 30, 2016
I led development and project delivery with an eight-person in-house team, working for approximately eight to nine months on Wemblo Theme and companion WordPress plugins, including Wemblo Forms, Wemblo Slider and Wemblo Headers. Wemblo Forms was approved on its first CodeCanyon submission, launched in 2014 and became a trending item for several weeks after release. I later sold the plugin with full ownership rights to an independent buyer. Wemblo Theme reached ThemeForest review and required further revisions. It was never approved or released, and development was later discontinued.
CTO & Project Manager at Webicosoft (Pvt) Ltd.
January 1, 2012 - Present
I lead technical discovery, product planning and delivery across SaaS, AI-powered CRM, custom ERP, web/mobile applications and WordPress/ecommerce. I combine hands-on engineering with requirements, architecture, priorities, milestones, quality checks and releases. My work includes Wemblo's AI CRM in development, ongoing Negzo SaaS work, Shadi.Pk / RishtaDilKa and DigitalInfoCard. Over the last two years, I have personally configured AWS/KVM VPS hosting, Docker workload separation, Cloudflare R2 media storage and AWS load balancing, managed backups and addressed security, phishing, payment and performance issues. I also lead website/multisite, UI/UX, SEO and Google/Meta campaign work as the scope requires. I implement directly or supervise specialists, retaining responsibility for technical decisions, delivery and stakeholder communication.
Project Manager & Lead Developer at Webacom Media Corporation
October 1, 2011 - April 30, 2024
I personally worked on more than 100 client projects for this Canadian web and digital agency during a remote freelance relationship. My work covered WordPress, WooCommerce, UI/UX, responsive websites, custom PHP development, website improvements and troubleshooting. I coordinated requirements, technical decisions, quality checks, releases and maintenance directly with the agency's leadership and operations team.
Web Developer & Project Manager at Wemblo Technologies
July 1, 2009 - June 30, 2015

Education

Bachelor of Sciences in Computer Science (BSCS) at Bahria University
September 1, 2007 - August 31, 2011
Specialized in Programming, Software Engineering, Testing, QA

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Agriculture & Mining, Education, Healthcare, Non-Profit Organization, Real Estate & Construction, Professional Services, Consumer Goods, Manufacturing, Media & Entertainment, Retail, Transportation & Logistics
    DigitalInfoCard - Web/Mobile Digital Business Cards
    I worked on the design, development and delivery of a web/mobile digital-business-card product supporting contact sharing through QR and NFC. My contribution covered product/UI/UX and technical delivery, combining personal involvement with development supervision and team execution as the scope required. The project used React Native, Laravel and MySQL, with a responsive web experience and a supporting public website. My work also included Next.js, web design, SEO and content for the public-facing site. Website: https://www.twine.net/signin Source portfolio: https://www.twine.net/signin…
    Shadi.Pk / RishtaDilKa - Web/Mobile Delivery & DevOps

    Shadi.Pk and RishtaDilKa are related phases of the same web/mobile product. I led delivery with specialists across UI/UX, frontend, backend and React Native development, covering registration/profiles, search/filtering, image handling, contact management, profile interactions and payment packages.

    Over the last two years, I have also personally managed AWS/KVM VPS environments, Docker workload separation, Cloudflare R2 media storage, AWS load balancing, backups and security/payment/performance troubleshooting. I separated caching, authentication, user data, payments, email/notifications and media cropping, applying CPU/memory limits to control resource contention during scheduled email, push and OTP activity.

    Web/mobile delivery ran from November 2022 to March 2026, with architecture and operational involvement ongoing. My recent DevOps contribution covers the last two years.

    The recorded product stack includes WordPress for the public website, React for administration, Laravel for the backend and React Native for Android and iOS.

    Website: https://www.twine.net/signin
    Source portfolio: https://www.twine.net/signin

    Cartonise - WooCommerce Online Store Redesign
    I redesigned Cartonise's ecommerce website using WordPress, WooCommerce and Elementor, with a clearer store structure, improved product presentation and search functionality. My role covered project management, web design, WordPress development and ecommerce implementation. I also supported SEO, social media and advertising as part of the project. This work sample demonstrates online-store engineering and a coordinated approach to design, content and delivery. Source portfolio: https://www.twine.net/signin…
    Enrollers - WordPress Learning Management Website
    I designed and developed a learning management website for Enrollers using WordPress and LearnPress, bringing course content and self-learning journeys into one approachable interface. My role included project management, WordPress development, web design, SEO and social media support. I also provide teaching and mentorship through Enrollers. This published portfolio example demonstrates LMS delivery, course-focused website design and content organization. Source portfolio: https://www.twine.net/signin…
    Services Website - WordPress and Elementor
    I worked on the design, WordPress development and delivery of a services website using Elementor. The site presents web and mobile development, digital marketing and business automation services, with dedicated service pages and portfolio content. My contribution covered project management, WordPress implementation, UI/UX, graphic design and SEO/digital marketing. I can deliver independently or coordinate a team when a project needs multiple disciplines. Website: https://www.twine.net/signin Published work sample: https://www.twine.net/signin…
    Wise Medical Billing - WordPress Website
    I designed and developed a WordPress website for Wise Medical Billing, a US-based medical billing company, using Elementor. The website presents its services, specialties and company information in a clear, accessible layout. My role: project management, WordPress development, web design and Elementor implementation. I also supported on-site SEO. This work sample is also published on my Upwork portfolio: https://www.twine.net/signin…