Content Manager at Area Cooling Solutions

• Formulated, executed, and analyzed comprehensive B2B marketing and communication strategies, tracking KPIs to measure success. • Integrated AI tools into content creation, data analysis, and marketing task automation to boost productivity and enhance personalization. • Developed, optimized, and executed SEO -oriented online and offline content strategies across platforms, including landing pages, e-commerce site, the Areacademy site, social media channels, publications, printed materials, and external websites. Achieved 84% YoY organic traffic growth with a business impact increase of 94.20% in 2024. • Designed and managed social media strategies and community growth initiatives by optimizing content based on data insights, resulting in +266% organic LinkedIn community growth since hire (+20% in 2024). Implemented awareness and retargeting paid campaigns on LinkedIn and Meta. • Led search and dynamic Google Ads campaigns to generate leads across multiple markets. • Strategized and executed email marketing campaigns, including segmenting data, designing layouts, delivering emails, and measuring performance using HubSpot and Mailchimp CRMs. • Automated email workflows and integrated them into digital and marketing assets. • Collaborated on e-commerce optimization by providing UI/UX insights, conducting A/B testing, and creating content. • Tracked, integrated, and reported website performance metrics using Google Analytics, including UTMs and event tracking. • Planned and executed stand construction and promotional strategies for 4+ industry trade fairs annually across Europe and the US. • Ensured compliance with legal requirements, including copyright, GDPR, NDAs, and trademark registrations. • Developed projects in collaboration with internal teams and external partners.

Digital Designer at Wallbox Chargers

• Translated the brand's aesthetics into attractive, multi-device designs, primarily for the Wallbox Academy website. • Designed and delivered graphic assets (online and offline) to support the Design department, including brand, digital, product, visual, and marketing projects. • Created key wireframes to ensure functionality and stability across devices, improving UX on digital platforms.

Digital Design Intern at Zurich Insurance

• Contributed to innovation initiatives and market research to enhance customer experience and engagement for Banc Sabadell's insurance products. • Assisted in creating impactful digital content for internal communications and customer outreach, ensuring clear and engaging messaging.

Freelance Graphic and Digital Designer at Self-Employed

• Designed (UX/UI) and developed websites using Wix and WordPress and other CMS, delivering tailored digital solutions for clients, including nayox.es, grupoimpulsa.mx, diezcompany.mx, and ilersegur.es. • Created compelling graphic designs for various projects, including logo design and branding. • Conceptualized and designed the cover, as well as executed the printed edition, of Rostra Economica magazine in Amsterdam during 6 editions.

Marketing Assistant and Community Manager at Jacobo Toledo

• Creation of marketing and communication strategies. • Community Manager; creation of digital content for social media. • Collaboration in creative processes for the development of concepts and design of new collections. • Event organization. • Coordination of production and distribution of products to sales points. Achievements: • Exhibited at Manifiesto Colectivo as an Independent Contemporary Jeweler. • Collaborated on a brand project for the Abierto Mexicano de Diseño.

Marketing Manager & Digital Designer at Self-Employed / Freelance

Led B2B marketing and communications strategy for multiple markets; integrated AI tools into content creation, data analytics, and marketing automation to boost productivity and personalization; implemented email marketing campaigns (HubSpot, Mailchimp), designed and optimized landing pages on WordPress and Wix, and measured performance with Google Analytics. Drove cross-channel campaigns to enhance personalization and efficiency, delivering measurable growth and a stronger multi-market presence.

UI/UX Designer & Web Developer at Freelance / Wix & WordPress Projects

Designed and developed websites for clients using Wix and WordPress; created branding assets, logos, and cover visuals; delivered print and digital design assets for marketing and publications; built a cohesive visual identity across online and offline channels.