Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Adrian Halliday, a Technical Lead and Senior Full Stack Developer with over a decade of delivering end-to-end web solutions for Melbourne agencies. I lead development and digital transformation, mentor developers at all levels, and collaborate closely with UX and design teams to ship high-quality products. My background spans headless CMSs such as Story Block, Prismic and Sanity, and modern frontend tooling (React/Next, Vue/Nuxt, Vercel, AWS, etc.). I champion pragmatic, diagnostic approaches and continuously push for in-house process improvements, new tech stacks and robust QA. I enjoy mentoring, shaping team culture, and driving ROI-focused outcomes across projects.…I'm Adrian Halliday, a Technical Lead and Senior Full Stack Developer with over a decade of delivering end-to-end web solutions for Melbourne agencies. I lead development and digital transformation, mentor developers at all levels, and collaborate closely with UX and design teams to ship high-quality products. My background spans headless CMSs such as Story Block, Prismic and Sanity, and modern frontend tooling (React/Next, Vue/Nuxt, Vercel, AWS, etc.). I champion pragmatic, diagnostic approaches and continuously push for in-house process improvements, new tech stacks and robust QA. I enjoy mentoring, shaping team culture, and driving ROI-focused outcomes across projects.

Adrian Halliday

Full Stack Developer, Web Developer, Back-End Developer, +6





I'm Adrian Halliday, a Technical Lead and Senior Full Stack Developer with over a decade of delivering end-to-end web solutions for Melbourne agencies. I lead development and digital transformation, mentor developers at all levels, and collaborate closely with UX and design teams to ship high-quality products. My background spans headless CMSs such as Story Block, Prismic and Sanity, and modern frontend tooling (React/Next, Vue/Nuxt, Vercel, AWS, etc.). I champion pragmatic, diagnostic approaches and continuously push for in-house process improvements, new tech stacks and robust QA. I enjoy mentoring, shaping team culture, and driving ROI-focused outcomes across projects.…I'm Adrian Halliday, a Technical Lead and Senior Full Stack Developer with over a decade of delivering end-to-end web solutions for Melbourne agencies. I lead development and digital transformation, mentor developers at all levels, and collaborate closely with UX and design teams to ship high-quality products. My background spans headless CMSs such as Story Block, Prismic and Sanity, and modern frontend tooling (React/Next, Vue/Nuxt, Vercel, AWS, etc.). I champion pragmatic, diagnostic approaches and continuously push for in-house process improvements, new tech stacks and robust QA. I enjoy mentoring, shaping team culture, and driving ROI-focused outcomes across projects.

Available to hire

I’m Adrian Halliday, a Technical Lead and Senior Full Stack Developer with over a decade of delivering end-to-end web solutions for Melbourne agencies. I lead development and digital transformation, mentor developers at all levels, and collaborate closely with UX and design teams to ship high-quality products.

My background spans headless CMSs such as Story Block, Prismic and Sanity, and modern frontend tooling (React/Next, Vue/Nuxt, Vercel, AWS, etc.). I champion pragmatic, diagnostic approaches and continuously push for in-house process improvements, new tech stacks and robust QA. I enjoy mentoring, shaping team culture, and driving ROI-focused outcomes across projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Thai

Intermediate

Work Experience

Technical Director at JTB Studios

January 13, 2026 - Present

Tech Lead (Contractor) at Mustard Creative Solutions

January 1, 2026 - Present

Senior Developer / Tech Lead at Cassette

May 1, 2020 - August 1, 2022

Tech Lead at JTB (Melbourne)

December 1, 2023 - December 31, 2025

Boutique creative-focused web development agency. Responsible for leading development efforts, introducing modern development tools and processes, and driving digital transformation across Melbourne agencies. Mentored developers at all levels while delivering exceptional full-stack solutions. Led discovery, technical design, vendor selection, client UX collaboration, and ongoing QA. Implemented agile practices, CI/CD, hosting, and deployment, with a focus on uplift of technology stack and moving toward an in-house end-to-end model.

Senior Developer at Cassette

September 1, 2020 - August 31, 2022

Senior Developer at a mid-sized independent agency. Recreated Cassette's development workflow from the ground up, reducing offshore resource reliance. Within six months, delivered full-stack solutions with a bespoke starter theme, enabling flexible builds and extensible delivery, including CI/CD and modern hosting practices. Led migration to headless CMS and new stacks, shaping architecture and UX collaboration with clients and internal teams.

Lead Developer at Town Square

July 1, 2016 - September 30, 2020

Joined Town Square as a Digital Designer and Developer in the newly formed in-house digital department, eventually becoming a full-stack developer. Led website builds, lead capture pages, HTML5 banners, EDMs, and in-house workflows. Collaborated closely with design, marketing, and UX teams to refine product concepts and deliver a new greenfield B2B platform across multiple client sites.

Designer at Jawbone

April 1, 2012 - April 1, 2016

Designer at Jawbone (San Francisco). Drove product design and development for Jawbone, establishing a design-led workflow and cross-functional collaboration. Oversaw the Jawbone design system, prototypes and in-house workflows, contributing to the broader product ecosystem and working with remote teams on related initiatives.

Product Development Manager at LoopIn

April 1, 2012 - April 1, 2016

Product Development Manager for LoopIn (Bangkok), a founder’s start-up project. Led localization, design contributions and in-house development setup, helping to curate lifestyle-focused products and share them with a network of collaborators. Built an initial in-house team and processes, reporting to Jawbone leadership and coordinating with Bangkok-based collaborators.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Agriculture & Mining, Education, Energy & Utilities, Financial Services, Consumer Goods, Government, Healthcare, Manufacturing, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Software & Internet, Life Sciences, Telecommunications, Travel & Hospitality