ADRIÁN MERINO PEÑALVER

Executed and optimized lead generation campaigns across Google Ads, Meta Ads, and TikTok Ads. Monitored campaign performance, lead quality, and acquisition metrics, and continuously improved targeting and delivery. Created and optimized landing pages and campaign content to support A/B testing and conversion improvements. Managed Salesforce audience segmentation and email nurturing workflows to support lead follow-up and campaign coordination. Analyzed results using Google Analytics and Excel, identifying performance trends and opportunities across the digital customer journey.

Managed Shopify product pages, collections, and online content to ensure accuracy and consistency across eCommerce promotions. Coordinated digital promotions and reviewed sales and conversion performance to identify optimization opportunities. Supported Klaviyo email campaigns and customer communications, collaborating on content and audience engagement. Optimized Amazon product listings and supported paid advertising performance reviews for a catalogue of approximately 15 products.

Maintained Amazon Seller Central catalogue content for more than 20 health and wellness products across European marketplaces. Optimized product titles, keywords, images, and A+ Content to improve search visibility and product-page relevance. Monitored listing health, content accuracy, and compliance issues, supporting timely resolution of marketplace problems. Supported Amazon advertising, promotions, and retention activity, coordinating content updates with campaign requirements.