Available to hire
As a digital marketing professional, I help purpose-driven brands across Asia-Pacific and the US grow their presence through data-led storytelling. I’ve led impact-driven projects across paid ads, social media, email, and website for 8 years, covering D2C, B2B, and B2C. Whether scaling user acquisition, building engaged communities, or managing digital ecosystems, my work bridges creativity, empathy, and measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Digital Marketing Manager at CarbonEthics
May 1, 2024 - October 7, 2025Built and led the entire digital marketing function from the ground up, shaping the organization’s digital strategy. Spearheaded campaigns to raise awareness and drive lead generation, resulting in a 150% growth in LinkedIn followers and a 462% increase in website traffic. Drove impact-focused campaigns such as Sustainable Gifting, Earth Day, and CarbonEthics x Transjakarta, aligning digital efforts with climate action initiatives.
Digital Marketing Specialist at Upwork Indonesia (Remote)
June 1, 2024 - PresentTop rated freelancer on Upwork. Delivered 100% job success across multiple clients in APAC, US, and LATAM. Increased sales by 40% within two months for an e-commerce brand; set up email marketing automation to boost engagement and sales.
Email Marketer at Global Scholarships
January 1, 2025 - October 7, 2025Strategically developed and executed daily newsletters guiding over 90,000 subscribers to scholarship opportunities. Achieved an open rate above 30% and CTR around 1.5% by delivering high-value email content. Nurtured a global student community with campus updates and scholarship listings.
Digital Marketing Specialist at Kitabisa.com
August 1, 2022 - October 7, 2025Managed Meta Ads (Facebook & Instagram), TikTok Ads, and Google Ads to drive donor acquisition and support fundraising goals. Drove 60% of total donations through paid channels, delivering a 12x ROAS while ad spend was 20% of the maximum budget. Contributed to major fundraising campaigns.
Digital & Corporate Marketing Communication at Bentang Pustaka Publishing
March 1, 2021 - October 7, 2025Set up and managed the company’s digital marketing system from the ground up, aligning strategy with each book’s target audience and market potential. Led end-to-end campaigns across email marketing, social media, paid advertising, and SEO for new releases and flagship titles. Managed a team of social media admins and supported launches of bestsellers such as Aroma Karsa and Dear Tomorrow.
Digital Marketing Specialist at GoPay (Gojek Ecosystem)
March 1, 2023 - October 7, 2025Managed @gopayindonesia’s social media presence, delivering campaign performance and sentiment trend reports. Led media buying strategy and paid advertising across multiple platforms, resulting in a 158% increase in engagement rate in Q4. Contributed to major campaigns including GoPay x Jago, GoPay Always On, and GoPay PayDay.
Education
Bachelor's Degree at University of Indonesia
January 1, 2013 - January 1, 2017Certificate at University of Leeds
June 1, 2020 - June 1, 2020Shopping Ads Certification at Google Skillshop
March 1, 2021 - October 7, 2025Qualifications
Shopping Ads Certification
March 1, 2021 - October 7, 2025Industry Experience
Software & Internet, Media & Entertainment, Non-Profit Organization, Education, Professional Services
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