As a digital marketing professional, I help purpose-driven brands across Asia-Pacific and the US grow their presence through data-led storytelling. I’ve led impact-driven projects across paid ads, social media, email, and website for 8 years, covering D2C, B2B, and B2C. Whether scaling user acquisition, building engaged communities, or managing digital ecosystems, my work bridges creativity, empathy, and measurable results.

Afina Emas

As a digital marketing professional, I help purpose-driven brands across Asia-Pacific and the US grow their presence through data-led storytelling. I’ve led impact-driven projects across paid ads, social media, email, and website for 8 years, covering D2C, B2B, and B2C. Whether scaling user acquisition, building engaged communities, or managing digital ecosystems, my work bridges creativity, empathy, and measurable results.

Available to hire

As a digital marketing professional, I help purpose-driven brands across Asia-Pacific and the US grow their presence through data-led storytelling. I’ve led impact-driven projects across paid ads, social media, email, and website for 8 years, covering D2C, B2B, and B2C. Whether scaling user acquisition, building engaged communities, or managing digital ecosystems, my work bridges creativity, empathy, and measurable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Advanced

Work Experience

Digital Marketing Manager at CarbonEthics
May 1, 2024 - October 7, 2025
Built and led the entire digital marketing function from the ground up, shaping the organization’s digital strategy. Spearheaded campaigns to raise awareness and drive lead generation, resulting in a 150% growth in LinkedIn followers and a 462% increase in website traffic. Drove impact-focused campaigns such as Sustainable Gifting, Earth Day, and CarbonEthics x Transjakarta, aligning digital efforts with climate action initiatives.
Digital Marketing Specialist at Upwork Indonesia (Remote)
June 1, 2024 - Present
Top rated freelancer on Upwork. Delivered 100% job success across multiple clients in APAC, US, and LATAM. Increased sales by 40% within two months for an e-commerce brand; set up email marketing automation to boost engagement and sales.
Email Marketer at Global Scholarships
January 1, 2025 - October 7, 2025
Strategically developed and executed daily newsletters guiding over 90,000 subscribers to scholarship opportunities. Achieved an open rate above 30% and CTR around 1.5% by delivering high-value email content. Nurtured a global student community with campus updates and scholarship listings.
Digital Marketing Specialist at Kitabisa.com
August 1, 2022 - October 7, 2025
Managed Meta Ads (Facebook & Instagram), TikTok Ads, and Google Ads to drive donor acquisition and support fundraising goals. Drove 60% of total donations through paid channels, delivering a 12x ROAS while ad spend was 20% of the maximum budget. Contributed to major fundraising campaigns.
Digital & Corporate Marketing Communication at Bentang Pustaka Publishing
March 1, 2021 - October 7, 2025
Set up and managed the company’s digital marketing system from the ground up, aligning strategy with each book’s target audience and market potential. Led end-to-end campaigns across email marketing, social media, paid advertising, and SEO for new releases and flagship titles. Managed a team of social media admins and supported launches of bestsellers such as Aroma Karsa and Dear Tomorrow.
Digital Marketing Specialist at GoPay (Gojek Ecosystem)
March 1, 2023 - October 7, 2025
Managed @gopayindonesia’s social media presence, delivering campaign performance and sentiment trend reports. Led media buying strategy and paid advertising across multiple platforms, resulting in a 158% increase in engagement rate in Q4. Contributed to major campaigns including GoPay x Jago, GoPay Always On, and GoPay PayDay.

Education

Bachelor's Degree at University of Indonesia
January 1, 2013 - January 1, 2017
Certificate at University of Leeds
June 1, 2020 - June 1, 2020
Shopping Ads Certification at Google Skillshop
March 1, 2021 - October 7, 2025

Qualifications

Shopping Ads Certification
March 1, 2021 - October 7, 2025

Industry Experience

Software & Internet, Media & Entertainment, Non-Profit Organization, Education, Professional Services
    uniE621 Newsletter for Global Scholarships
    At Global Scholarships, I managed end-to-end production of daily newsletters sent to over 90,000 subscribers worldwide—delivering curated scholarship listings and campus insights to help students find their ideal study destinations. But we faced a major hurdle: our open rate was stuck at 25% or below, and most emails were landing in Gmail’s “Updates” tab instead of the Primary inbox. To shift this, I revamped the copy to feel more personal and culturally relevant, highlighting local customs, student life, and unique experiences in each destination country. I also segmented subject lines with tailored emojis and removed trigger words that sounded overly promotional, reducing the risk of being flagged as non-priority by Gmail. As a result, we consistently raised the open rate to 30%, while maintaining a solid 1.5% CTR, turning a routine newsletter into something subscribers looked forward to opening every day. designer copywriter emailmarketing

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