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Hi, I’m Adrian Fypher, a Senior Product Designer who blends brand and product to create cohesive digital experiences. Over 7+ years, I design where brand systems and product systems align, partnering with PMs, engineers, and brand teams to ship work that feels coherent end-to-end. I’ve led design system architecture, mentored 500+ designers into the industry, and champion AI-accelerated design workflows to cut concept-to-prototype time. Based in Toronto, I run Airborne Aquarium Designs as founder and work across B2C, B2B, and commerce. I’m passionate about scalable systems, end-to-end execution, and building teams that ship measurable impact.…Hi, I’m Adrian Fypher, a Senior Product Designer who blends brand and product to create cohesive digital experiences. Over 7+ years, I design where brand systems and product systems align, partnering with PMs, engineers, and brand teams to ship work that feels coherent end-to-end. I’ve led design system architecture, mentored 500+ designers into the industry, and champion AI-accelerated design workflows to cut concept-to-prototype time. Based in Toronto, I run Airborne Aquarium Designs as founder and work across B2C, B2B, and commerce. I’m passionate about scalable systems, end-to-end execution, and building teams that ship measurable impact.

Adrian Fypher

UX Designer, UI Designer, Brand Designer, +3

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Hi, I’m Adrian Fypher, a Senior Product Designer who blends brand and product to create cohesive digital experiences. Over 7+ years, I design where brand systems and product systems align, partnering with PMs, engineers, and brand teams to ship work that feels coherent end-to-end. I’ve led design system architecture, mentored 500+ designers into the industry, and champion AI-accelerated design workflows to cut concept-to-prototype time. Based in Toronto, I run Airborne Aquarium Designs as founder and work across B2C, B2B, and commerce. I’m passionate about scalable systems, end-to-end execution, and building teams that ship measurable impact.…Hi, I’m Adrian Fypher, a Senior Product Designer who blends brand and product to create cohesive digital experiences. Over 7+ years, I design where brand systems and product systems align, partnering with PMs, engineers, and brand teams to ship work that feels coherent end-to-end. I’ve led design system architecture, mentored 500+ designers into the industry, and champion AI-accelerated design workflows to cut concept-to-prototype time. Based in Toronto, I run Airborne Aquarium Designs as founder and work across B2C, B2B, and commerce. I’m passionate about scalable systems, end-to-end execution, and building teams that ship measurable impact.

Available to hire

Toronto, Canada

Skills

Product Design

Experience Level

Product Design

Expert

Language

English

Fluent

Work Experience

Senior Product / Experience Designer at Konrad Group

July 1, 2025 - Present

Led end-to-end designs for B2C & B2B commerce and internal platforms from research through engineering handoff. Built unified Figma design systems adopted across teams, reducing handoff time by 33% and eliminating inconsistencies. Integrated AI tools (Claude, Lovable, Gemini) into workflows, cutting concept-to-prototype time by 25%.

Product / Experience Designer at Konrad Group

January 1, 2025 - July 1, 2025

Shipped features across B2C and B2B products, collaborating with PMs and engineers on flow improvements that reduced drop-off and improved task completion. Built and maintained a scalable Figma component library used across teams, reducing duplicate work and accelerating feature design. Promoted to Senior Product / Experience Designer within 6 months.

Principal Designer & Founder at Airborne Aquarium Designs

June 20, 2017 - Present

Independent design practice supporting clients across B2B, B2C and commerce. Selected work includes Move for Change (helped raise $180K for 15 charities) and UX Compass, where I delivered product and brand design with measurable impact. Focused on 0→1 product design, scalable systems, and end-to-end execution.

UI/UX Designer at M & H

July 1, 2019 - March 1, 2020

Designed digital interfaces for eCommerce, B2B, and behavioural science clients, working cross-functionally to deliver accessible, brand-consistent experiences on different platforms.

Graphic Designer at The Printing House (TPH)

April 1, 2014 - July 1, 2019

Designed creative marketing and branding materials, from concept to production for high profile clients and companies. Supported in-house teams with print and digital deliverables under tight deadlines.

Lead Educator / Senior Educator / Educator / Associate Educator - UX Design Bootcamp at BrainStation

June 1, 2020 - January 1, 2025

Promoted four times over 5.5 years, ultimately leading curriculum strategy for the UX Design program. Mentored 500+ designers into the industry through immersive bootcamps, portfolio reviews, and 1:1 career coaching — many now working as product designers at Shopify, Knix, AutoTrader, Desjardins, Scotiabank and more. Rebuilt advanced curriculum modules on design systems, prototyping, and research synthesis, adopted across 20+ cohorts.