With over 5 years in design, I create visuals that connect brands with audiences. I’m skilled in UI/UX, branding, and illustration, and I enjoy collaborating across teams to craft assets that truly engage people. I’m experienced in using AI tools and user-centric design systems to enhance both print and digital experiences. I love merging creativity with technology and thrive in fast-paced environments where I can contribute to meaningful projects. Whether working remotely or on-site in Karachi or Lahore, I’m passionate about delivering quality visual solutions that help brands stand out.…

AFZAL ARIF

With over 5 years in design, I create visuals that connect brands with audiences. I’m skilled in UI/UX, branding, and illustration, and I enjoy collaborating across teams to craft assets that truly engage people. I’m experienced in using AI tools and user-centric design systems to enhance both print and digital experiences. I love merging creativity with technology and thrive in fast-paced environments where I can contribute to meaningful projects. Whether working remotely or on-site in Karachi or Lahore, I’m passionate about delivering quality visual solutions that help brands stand out.…

Available to hire

With over 5 years in design, I create visuals that connect brands with audiences. I’m skilled in UI/UX, branding, and illustration, and I enjoy collaborating across teams to craft assets that truly engage people. I’m experienced in using AI tools and user-centric design systems to enhance both print and digital experiences.

I love merging creativity with technology and thrive in fast-paced environments where I can contribute to meaningful projects. Whether working remotely or on-site in Karachi or Lahore, I’m passionate about delivering quality visual solutions that help brands stand out.

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Language

English
Advanced
Urdu
Fluent

Work Experience

Senior Graphic Designer at Nexcurve Technologies – Karachi, Pakistan
December 31, 2025 - July 28, 2025
Led brand identity design, visual storytelling, and marketing campaigns for tech clients. Increased social engagement by 30% through visual storytelling. Managed high-volume, fast-paced design projects with tight deadlines while maintaining design quality. Collaborated with cross-functional teams including product, marketing, and development.
Senior Graphic Designer at Lime Software Logics – Karachi, Pakistan
December 31, 2024 - July 28, 2025
Focused on book cover design, UX/UI layouts, and custom illustrations for client-facing platforms. Ensured brand consistency across digital and print by developing reusable templates and asset libraries. Created high-impact marketing materials, web graphics, and product visuals that supported campaign goals. Supported client presentations with visual mockups and slide decks, contributing to successful project pitches.
Graphic Designer at Faham Tech – Karachi, Pakistan
December 31, 2023 - July 28, 2025
Freelance Graphic Designer at Online Platforms & Direct Clients – Remote
December 31, 2021 - July 28, 2025
Delivered 120+ creative assets for global clients including logos, brand kits, social media graphics, and book covers. Specialized in AI-assisted design, hand-drawn illustration, and brand strategy for startups and small businesses. Achieved more than 90% client satisfaction through clear communication, unique creative direction, and timely delivery. Built long-term client relationships.
Senior Graphic Designer at Nexcurve Technologies – Karachi, Pakistan
December 31, 2025 - July 28, 2025
Led brand identity design, visual storytelling, and marketing campaigns for tech clients. Increased social engagement by 30% through visual storytelling. Managed high-volume, fast-paced design projects with tight deadlines while maintaining design quality. Collaborated with cross-functional teams including product, marketing, and development.
Senior Graphic Designer at Lime Software Logics – Karachi, Pakistan
December 31, 2024 - July 28, 2025
Focused on book cover design, UX/UI layouts, and custom illustrations for client-facing platforms. Ensured brand consistency across digital and print by developing reusable templates and asset libraries. Created high-impact marketing materials, web graphics, and product visuals that supported campaign goals. Supported client presentations with visual mockups and slide decks, contributing to successful project pitches.
Graphic Designer at Faham Tech – Karachi, Pakistan
December 31, 2023 - July 28, 2025
Worked on various graphic design projects, contributing to the company's visual communications and brand identity.
Freelance Graphic Designer at Online Platforms & Direct Clients – Remote
December 31, 2021 - July 28, 2025
Delivered over 120 creative assets including logos, brand kits, social media graphics, and book covers. Specialized in AI-assisted design, hand-drawn illustration, and brand strategy for startups and small businesses. Achieved over 90% client satisfaction through clear communication, unique creative direction, and timely delivery. Built long-term client relationships.

Education

Bachelor of Studies at Ziauddin University – Karachi, Pakistan
January 1, 2021 - December 31, 2025
Intermediate at Punjab College – Lahore, Pakistan
January 1, 2018 - December 31, 2019
Bachelor at Ziauddin University – Karachi, Pakistan
January 1, 2021 - December 31, 2025
Intermediate at Punjab College – Lahore, Pakistan
January 1, 2018 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Other
    uniE621 Nexbot Website Design
    Nexbot Wesbite design its a chat bot website design that i did. graphicdesigner webdesigner websitedesign uidesign…
    uniE621 Fariya Networks - Social Media Post Design
    My social media post design for Fariya Networks graphicdesigner designer socialmediapostdesign socialmediadesign…
    uniE621 Mascot Logo Collection
    A Visual Journey Across Industries This is a curated collection of mascot logo designs I’ve created for clients across various industries—ranging from food and beverage to tech, education, fashion, gaming, and more. Each mascot is crafted to be more than just a character; it’s a brand storyteller designed to connect emotionally with its audience. From playful and friendly to bold and fierce, every design is tailored to reflect the unique personality, values, and target market of the brand. I focus on blending strong visual impact with strategic design thinking—ensuring each mascot not only looks great but works effectively across merchandise, digital, and print media. This collection highlights my versatility in illustration, character design, and brand adaptation—bringing identities to life through expressive, memorable mascots that leave a lasting impression. illustrator branding designer logo mascot mascotlogodesign…
    uniE621 Verde – Vegan Coffee & Plant Bar Brand Identity
    🌿 Verde – Vegan Coffee & Plant Bar Brand Identity Case Study Creative Thinking • Logo Design • Stationery • Packaging • Color Palette • Mockups Overview Verde is a modern vegan coffee and plant bar, offering a calming, plant-filled space where conscious consumers enjoy ethically sourced coffee and curated greenery. The brand needed a visual identity that felt fresh, grounded, and design-forward—reflecting its eco-conscious philosophy and lifestyle-driven experience. My Role I led the creative direction and was responsible for the full brand identity including: • Logo design • Color palette curation • Stationery design • Packaging elements • Concept mockups The goal was to craft a cohesive visual system that speaks to Verde’s values: sustainability, simplicity, and serenity. Concept & Creative Thinking The name Verde—meaning "green" in several languages—inspired a brand story centered on nature, growth, and balance. I approached the design with a minimal, organic style that pairs clean lines with earthy textures. The identity had to feel premium yet grounded, warm but modern. Logo Design The logo features a clean, custom wordmark with soft curvature, echoing natural forms. Paired with a subtle emblem that blends a coffee leaf with a cup silhouette, it creates an ownable mark that translates seamlessly across packaging, signage, and digital platforms. Color Palette I developed a soothing, plant-inspired palette: 🌱 Verde Green – deep and grounding 🌾 Sage & Moss – fresh, secondary tones ☁️ Cream White – minimal and clean ☕ Oat Beige – warm, neutral contrast The colors evoke calmness, wellness, and natural simplicity—perfectly aligning with the vegan and botanical essence of the brand. Stationery Design From business cards to loyalty stamps and menus, the stationery was designed with clarity and calm in mind. Clean layouts, soft colors, and thoughtful spacing give each piece a breathable, welcoming feel. Packaging Design I created eco-friendly packaging mockups for coffee cups, bags, and takeaway boxes. Each design follows a minimal system with strong logo placement, brand colors, and organic visual accents to enhance the unboxing experience while staying true to Verde’s sustainability values. Mockups & Visual System To visualize the brand in real-world scenarios, I designed mockups for storefront signage, apparel, packaging, and social media posts. This helped bring the brand personality to life and ensures a consistent, high-impact experience across every touchpoint. Final Result Verde’s brand identity is calm, modern, and meaningful—positioned to attract eco-conscious coffee lovers and plant enthusiasts alike. The system is flexible, clean, and designed to evolve as the brand grows. logo branding graphicdesigner branddesign stationarydesign stationarydesign packagingdesign…