Dora Bar - Packaging and Character Design

Dora Bar is a South Korea–based brand offering homemade, healthy protein bars made with 100% natural, plant-based ingredients. I designed the packaging and character illustrations, with a basic style guide to support the brand’s friendly and family-oriented identity.

Inspired by the founder’s search for safe snacks for his young daughter, the packaging was designed to appeal to families with children. I created cute characters of ingredients as the main visual elements, making the product approachable for children, while reflecting the artisanal nature of the bars.

Each flavour is represented by an organic, rainbow-inspired colour drawn from natural ingredients, paired with bold and rounded typefaces that are easy to read for children. The visual system was carefully designed to work consistently in both English and Korean.