Hi there my name is Aaron. I'm a strategic and versatile Senior Designer with 12 years of experience in creative direction, brand development, and cross-channel design delivery across print, digital, and experiential environments. I lead design teams, collaborate with strategists and stakeholders, and deliver multi-channel campaigns from concept to production while upholding brand guidelines and driving impact. Please see my work here penmandoesdesign.com

Aaron

Hi there my name is Aaron. I'm a strategic and versatile Senior Designer with 12 years of experience in creative direction, brand development, and cross-channel design delivery across print, digital, and experiential environments. I lead design teams, collaborate with strategists and stakeholders, and deliver multi-channel campaigns from concept to production while upholding brand guidelines and driving impact. Please see my work here penmandoesdesign.com

Available to hire

Hi there my name is Aaron. I’m a strategic and versatile Senior Designer with 12 years of experience in creative direction, brand development, and cross-channel design delivery across print, digital, and experiential environments.

I lead design teams, collaborate with strategists and stakeholders, and deliver multi-channel campaigns from concept to production while upholding brand guidelines and driving impact.

Please see my work here penmandoesdesign.com

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Work Experience

Freelance Senior Designer
September 1, 2025 - Present
Creative execution for clients across corporate, non-profit, and consumer sectors, delivering projects spanning brand identity, digital platforms, campaigns, and experiential design. Brand custodian, evolving guidelines and pushing creative boundaries while maintaining consistency and integrity. Directed and mentored junior interns, ensuring high-quality output and professional development. Partnered with strategists, copywriters, and senior stakeholders to align creative objectives. Delivered multi-channel campaigns (print, social, web, environmental graphics) from concept through to production.
Senior Designer/Design Manager at Fabrik Brands
May 1, 2017 - September 1, 2025
Creative execution for clients across corporate, non-profit, and consumer sectors, delivering projects spanning brand identity, digital platforms, campaigns, and experiential design. Brand custodian, evolving guidelines and pushing creative boundaries while maintaining consistency and integrity. Directed and mentored junior interns, ensuring high-quality output and professional development. Partnered with strategists, copywriters, and senior stakeholders to align creative objectives. Delivered multi-channel campaigns (print, social, web, environmental graphics) from concept through to production.
Designer at Macmillan Cancer Support
June 1, 2015 - May 1, 2017
Designed integrated marketing campaigns, fundraising materials, and digital assets in line with Macmillan’s visual identity. Collaborated with the marketing team to deliver user-centred content that increased engagement and brand awareness. Managed multiple projects simultaneously, balancing creative output with budget and time constraints.
Junior Designer at Macmillan Cancer Support
March 1, 2013 - June 1, 2015
Produced visual communications for fundraising campaigns and internal initiatives. Supported senior creatives in the development of large-scale campaign rollouts.
Designer at Compass Maps Ltd / Footprint
April 1, 2011 - May 1, 2012
Experience skilled at transforming complex briefs into compelling visual solutions, managing stakeholders, and mentoring creative team members. Adept at balancing conceptual thinking with executional detail, while aligning design outcomes with business objectives and user experience best practices.

Education

BA (Hons) Graphic Design (2.1) at University of the West of England (UWE)
January 1, 2007 - January 1, 2010
Foundation Art, Media and Design (Distinction) at University of the West of England (UWE)
January 11, 2030 - January 1, 2007

Qualifications

Communications Professional Qualification (PMICS)
January 11, 2030 - January 1, 2014
Photoshop Adobe Certified Advanced
January 1, 2014 - December 17, 2025

Industry Experience

Non-Profit Organization, Healthcare, Professional Services, Media & Entertainment