I am Akram Alsmadi, a creative lead with 15+ years of experience in design, motion, branding, and interactive media. I specialize in translating client visions into actionable plans, guiding cross-functional teams, and delivering campaigns on time while maintaining brand consistency. I thrive on building efficient teams, fostering collaboration, and staying ahead of digital standards, acting as the bridge between management, account executives, and designers to ensure high-quality, engaging work and measurable impact.

Akram Alsmadi

I am Akram Alsmadi, a creative lead with 15+ years of experience in design, motion, branding, and interactive media. I specialize in translating client visions into actionable plans, guiding cross-functional teams, and delivering campaigns on time while maintaining brand consistency. I thrive on building efficient teams, fostering collaboration, and staying ahead of digital standards, acting as the bridge between management, account executives, and designers to ensure high-quality, engaging work and measurable impact.

Available to hire

I am Akram Alsmadi, a creative lead with 15+ years of experience in design, motion, branding, and interactive media. I specialize in translating client visions into actionable plans, guiding cross-functional teams, and delivering campaigns on time while maintaining brand consistency. I thrive on building efficient teams, fostering collaboration, and staying ahead of digital standards, acting as the bridge between management, account executives, and designers to ensure high-quality, engaging work and measurable impact.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Creative Lead at Burson (ASDA BCW)
September 1, 2025 - October 3, 2025
Serving as the main contact for the account management team, ensuring client needs are translated into actionable plans. Leading a team of graphic and motion designers by organizing tasks, tracking progress, and setting KPIs to deliver campaigns on time. Ensuring all creative work follows brand guidelines, supporting consistent messaging and successful campaigns. Developing social content templates and improving the look and feel of client channels to boost engagement and campaign impact. Planning and scheduling regular team meetings to keep the team efficient, motivated, and aligned with client objectives.
Animation Director at Wunderman
December 1, 2018 - October 3, 2025
Managing a creative team of three, evaluating performance, and enhancing skills through ongoing training. Monitoring online campaigns, planning media strategies, and delivering multi-format assets across banners, motion graphics, and digital media. Keeping up with digital standards and acting as the bridge between the team and higher management to ensure alignment and quality.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other, Government