Albert Smith

Available to hire

Graphic designer with 20 years of experience in strategic design, brand development, marketing, and communication strategy.

About

Graphic designer with 20 years of experience in strategic design, brand development, marketing, and communication strategy. Proven track record of working with cross-functional teams to develop effective, brand-aligned, holistic experiences across digital, print, and in-person touchpoints. Expertise in Adobe Creative Suite and experienced in logo design, branding, web design, social media content creation, and presentation design. Strong communication and problem-solving skills have helped me collaborate with a diverse set of clients and partners to drive consistency, value, and design integrity.

[Website Portfolio](Website not available. Sign in: https://www.twine.net/signup

Freelance/Contract Work
2022-current

Creative & Communications Director Gallery Church of Baltimore
2014-2022

Creative & Communications Lead Gallery Church of Baltimore
2008-2014

Co-Founder/Designer Branded Prints
2004-2013

Languages

  • EnglishFluent
  • Spanish; CastilianBeginner

Industry experience

  • Professional Services
  • Non-Profit Organization
  • Computers & Electronics
  • Financial Services
  • Education
  • Travel & Hospitality
  • Media & Entertainment
  • Real Estate & Construction
  • Retail
  • Other

More experts in Baltimore, United States

Projects · 6

Visual Identity - Secret Garden Plant Nursery

Secret Garden is a plant nursery for urban enthusiasts, gardners, and nature lovers. With a commitment to sustainability and the love of greenery, they offer a diverse selection of plants, trees, and gardening supplies to cater to any shade of green thumb. They needed a versatile brand identity that included a primary logo, secondary logo, storefront signage, merchandise/packaging materials, and an established brand voice to build from. Click here to see more details](https://www.twine.net/signin BrandIdentity logo LogoDesign DynamicLogo VisualIdentity LogoDesigner GraphicDesigner ShirtDesign PackagingDesign branding BrandDesign signage SignDesign merchandise merch

  • Brand Designer
  • Graphic Designer
  • Logo Designer
  • +1
Brand Identity & Brand Strategy - Gallery Church

Gallery Church needed a dynamic brand identity that was versatile enough to function in multiple cultures and languages across several unique neighborhoods in Baltimore. They wanted a full branding package that included logo(s), brand strategy, guidelines, plus website, communications, and marketing materials. Based on feedback from their team and a tour of their community, I decided on a primary color for their brand and built out additional secondary and accent colors with usage instructions. Once the colors were chosen, I began to build out a dynamic logo system for the churches. One of the issues that we wanted to take into consideration was making sure people understood it was actually a church and not an art gallery. I designed a modern, minimal icon along with custom type inspired by mid-century style of Bauhaus. The logo system included variations for vertical and horizontal applications, along with alternates for watermarks and a sub logo for their children’s programming. The comprehensive style guide also provided rules around brand voice/tone, established communication standards, and set boundaries for how the logos should be modified and shared publicly. The style guides were customized for each neighborhood and included a toolkit full of pre-made design resources and samples to work from. Click here to see examples and additional details on the process](https://www.twine.net/signin branding BrandIdentity logo LogoDesign DynamicLogo VisualIdentity StyleGuide BrandGuidelines ArtDirector LogoDesigner graphicdesigner webdesigner

  • Art Director
  • Brand Designer
  • Creative Director
  • +2
Visual Identity - Jim's Painting

Jim was expanding his services to include floor coatings and needed an update to his existing logo. I designed a dynamic logo system that also included a variety of visual identity assets for the brand launch. Designs included the primary logo and variations, along with social media graphics, a t-shirt design for his team, vehicle graphics, and some copy for his content. branding BrandIdentity logo LogoDesign DynamicLogo VisualIdentity LogoDesigner graphicdesigner shirtdesigner

  • Brand Designer
  • Graphic Designer
  • Logo Designer
Logo Design & Branding - Andrew Bohman Recording

Andrew Bohman is a Baltimore–based audio engineer and producer who specializes in recording and mixing classical, jazz, and folk music. He wanted to incorporate his initials into a logo design along with a microphone on a stand. His concept is a tribute to the logo of his grandfather’s old business so he requested that we maintain some similarity to the original idea. During the sketching phase I experimented with the letters, types and number of mics, and the angle of the stand. I focused on the flow of the XLR cable that formed the letters and the details of the stand. While the average person might not understand, Andrew has had multiple musicians and industry peers comment on the fine details with several even identifying the model of microphone used in the icon. See visual details here](https://www.twine.net/signin logo LogoDesign Branding Graphic Design

  • Brand Designer
  • Graphic Designer
  • Logo Designer
T-Shirt & Apparel Designs

A collection of t-shirts and other apparel designs I've done in the last few years. Click here to see samples](https://www.twine.net/signin

  • Graphic Designer
  • T-Shirt Designer
Packaging Design - Primal Question Coaching

Custom on-brand welcome box for participants in the Primal Question Coaching Certification program. Cardboard box printed through a 3rd party vendor to contain welcome materials & books for the certification program. Used copy provided, and maintained brand colors, shapes, and accent marks. branding packaging PackageDesign ProductDesign graphicdesigner

  • Graphic Designer
  • Packaging Designer
  • Product Designer

Testimonials · 5.0 from 2 reviews

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