Brand Identity & Brand Strategy - Gallery Church

Gallery Church needed a dynamic brand identity that was versatile enough to function in multiple cultures and languages across several unique neighborhoods in Baltimore. They wanted a full branding package that included logo(s), brand strategy, guidelines, plus website, communications, and marketing materials.

Based on feedback from their team and a tour of their community, I decided on a primary color for their brand and built out additional secondary and accent colors with usage instructions. Once the colors were chosen, I began to build out a dynamic logo system for the churches. One of the issues that we wanted to take into consideration was making sure people understood it was actually a church and not an art gallery. I designed a modern, minimal icon along with custom type inspired by mid-century style of Bauhaus.

The logo system included variations for vertical and horizontal applications, along with alternates for watermarks and a sub logo for their children’s programming. The comprehensive style guide also provided rules around brand voice/tone, established communication standards, and set boundaries for how the logos should be modified and shared publicly. The style guides were customized for each neighborhood and included a toolkit full of pre-made design resources and samples to work from.

[Click here to see examples and additional details on the process](https://www.twine.net/signin

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