Hi, I’m Alex Abaroa, a frontend-focused software engineer based in Chula Vista, CA. With around 10 years of experience building scalable UI, design systems, and headless CMS solutions, I enjoy turning complex problems into polished, accessible user experiences. I thrive in cross-functional teams, love shipping reliable code, and continuously learn new frontend tech like React, Next.js, and TypeScript to deliver high-quality products for enterprise customers and digital signage projects.

Hi, I’m Alex Abaroa, a frontend-focused software engineer based in Chula Vista, CA. With around 10 years of experience building scalable UI, design systems, and headless CMS solutions, I enjoy turning complex problems into polished, accessible user experiences. I thrive in cross-functional teams, love shipping reliable code, and continuously learn new frontend tech like React, Next.js, and TypeScript to deliver high-quality products for enterprise customers and digital signage projects.

Available to hire

Hi, I’m Alex Abaroa, a frontend-focused software engineer based in Chula Vista, CA. With around 10 years of experience building scalable UI, design systems, and headless CMS solutions, I enjoy turning complex problems into polished, accessible user experiences. I thrive in cross-functional teams, love shipping reliable code, and continuously learn new frontend tech like React, Next.js, and TypeScript to deliver high-quality products for enterprise customers and digital signage projects.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Work Experience

Frontend Engineer at Upsun (Former Platform.sh)
June 1, 2021 - Present
Architected a Headless CMS solution (Gatsby/Strapi) to replace a legacy system, enabling non-technical teams to independently update sites and implemented i18n support. Engineered a scalable Design System built with React and Emotion, including theming support and Storybook documentation for component-centric development and cross-team alignment. Led performance and compliance audits (WCAG, GDPR) to ensure high-quality user experience. Led cross-brand technical migration from Platform.sh to Upsun; managed content porting, redirects, and SEO preservation to maintain brand equity and traffic during the transition.
UX Engineer II at Thermo Fisher Scientific
May 1, 2018 - May 1, 2021
Established foundational Design System architecture, delivering a unified CSS library used by Vanilla JS and React component libraries to standardize UI development. Automated design-to-code workflows by developing a design tokens pipeline on Jenkins (Node and Abstract SDK), significantly reducing manual styling handoffs. Deployed and maintained microservices using Java, Docker, and AWS.
Software Engineer at Samsung Electronics
October 1, 2015 - April 1, 2018
Spearheaded frontend development of data-intensive analytics dashboards and custom content management systems for digital signage solutions using AngularJS and vanilla JavaScript. Played a key role in iOS development for Samsung Frame TV and SmartThings apps.
Linux Engineer at Sonatafy Technology
September 1, 2014 - May 1, 2015
Spearheaded frontend development of data-intensive analytics dashboards and custom content management systems for digital signage solutions using AngularJS and vanilla JavaScript.

Education

Master of Arts (MA) in Graphic Design at Universidad Iberoamericana, Tijuana, Mexico
January 11, 2030 - January 1, 2020
Bachelor of Science (B.S.) in Computer Engineering at Universidad Autónoma de Baja California, Tijuana, Mexico
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment