My past and current roles have provided me with valuable experience within the marketing and entertainment industry, including global and local marketing strategies, paid media, pre- and post-production, social media planning and ticket sales. One of my greatest passions is visual storytelling, which I express through photographs, videos, and acting performances. Through collaborations with fashion and lifestyle brands via social media, I have gained extensive experience in marketing strategy, planning, filming, and video/photo editing. I look forward to continuing to foster my creativity and apply my marketing knowledge by working with a positive, forward-thinking team.

Alessia Sia

My past and current roles have provided me with valuable experience within the marketing and entertainment industry, including global and local marketing strategies, paid media, pre- and post-production, social media planning and ticket sales. One of my greatest passions is visual storytelling, which I express through photographs, videos, and acting performances. Through collaborations with fashion and lifestyle brands via social media, I have gained extensive experience in marketing strategy, planning, filming, and video/photo editing. I look forward to continuing to foster my creativity and apply my marketing knowledge by working with a positive, forward-thinking team.

Available to hire

My past and current roles have provided me with valuable experience within the marketing and entertainment industry, including global and local marketing strategies, paid media, pre- and post-production, social media planning and ticket sales.

One of my greatest passions is visual storytelling, which I express through photographs, videos, and acting performances. Through collaborations with fashion and lifestyle brands via social media, I have gained extensive experience in marketing strategy, planning, filming, and video/photo editing. I look forward to continuing to foster my creativity and apply my marketing knowledge by working with a positive, forward-thinking team.

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Language

Italian
Advanced
English
Advanced
Russian
Intermediate

Work Experience

Marketing Assistant at Zenith WW (Publicis Groupe)
October 2, 2018 - October 2, 2019
Worked on ad-hoc projects involving a 360 marketing approach, implementing multi-channel strategies that increased market penetration, sales, and brand loyalty. Collaborated with social media vendors (TikTok, Snapchat, and Pinterest). Participated in new business pitches, working with Gucci and Balenciaga.
PPC Specialist at Zenith WW (Publicis Groupe)
October 2, 2019 - October 2, 2020
Ran Amazon PPC campaigns for Coty brands; analyzed data; monitored active PPC campaigns; conducted beauty market research and trend analysis on Amazon.
Global Marketing Analyst at Zenith WW (Publicis Groupe)
October 2, 2020 - October 2, 2021
Contributed to the planning of international marketing strategies for Coty brands; contributed to the development and design of data-driven global media guidelines; ran market research and data analysis.
Marketing Assistant & Content Producer at Zenith WW (Publicis Groupe)
October 2, 2021 - October 2, 2022
Contributed to the planning of digital marketing strategies and content creation for online campaigns (PPC and social media ads) for clients such as De Beers Jewellers, Holland Esquire and Frame Chain. Collaborated with photographers, videographers and fashion stylists to create short video formats. Post-production editing using Premiere Pro, DaVinci, CapCut and Videoleap.
Marketing Consultant at Zenith WW (Publicis Groupe)
September 1, 2023 - Present
Consulting clients on the best marketing strategies to increase ROI, brand awareness and sales via data-based reports. Directing and producing high-quality content for mass and luxury fashion, and lifestyle brands across Instagram, TikTok, and Pinterest. Collaborating with photographers, videographers and fashion stylists to create short video formats. Post-production video editing using Premiere Pro, DaVinci, CapCut and Videoleap.

Education

Add your educational history here.

Qualifications

Master’s Degree in International Marketing
September 1, 2017 - September 1, 2018
Bachelor’s Degree in International Relations and Foreign Languages (Russian and English)
September 1, 2014 - July 1, 2017

Industry Experience

Media & Entertainment, Professional Services