I’m a freelance data-driven marketing specialist with over eight years of experience in events, music, hospitality, and more. I specialize in social media strategy and growth, data- driven digital advertising, and content creation & storytelling - combining performance marketing and ROI analysis to drive impactful results.…

Alex Parsons

I’m a freelance data-driven marketing specialist with over eight years of experience in events, music, hospitality, and more. I specialize in social media strategy and growth, data- driven digital advertising, and content creation & storytelling - combining performance marketing and ROI analysis to drive impactful results.…

Available to hire

I’m a freelance data-driven marketing specialist with over eight years of experience in events, music, hospitality, and more.

I specialize in social media strategy and growth, data- driven digital advertising, and content creation & storytelling - combining performance marketing and ROI analysis to drive impactful results.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Add your work experience history here.

Education

Digital Marketing at London Business School
September 1, 2023 - December 20, 2023
Live Events & Promotion at Big Creative Education
September 23, 2016 - June 23, 2017
A-Level at Reigate College
September 8, 2012 - June 12, 2014
GCSE'S at I.E.S Sulayr
September 15, 2007 - April 23, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Other
    paper Freelance Marketing Portfolio
    I'm a data-driven marketing and content specialist with 8+ years of experience across events, music, hospitality, and more. I specialize in social media strategy and growth, data-driven digital advertising, and content creation & storytelling - combining performance marketing with ROI analysis to drive impactful results. Currently available for freelance projects, helping brands elevate their digital presence, engage audiences, and maximize performance.…
    paper Events Marketing Manager - Defected Records

    • Lead the development and execution of marketing strategies for 150+ Defected and Glitterbox global events, driving the sale of 250,000 tickets annually and generating £12.5M in event revenue.

    • Spearhead multi-channel marketing campaigns for a 1.8M+ audience, driving a 95% growth in event followers and a 12.5% boost in brand engagement.

    • Collaborate with the in-house creative team to create high-impact promotional materials, with a reach of 120M annually, while ensuring brand consistency and audience engagement.

    • Analyse campaign performance and set KPIs to optimise marketing ROI, delivering key insights to stakeholders.

    • Oversee external brand collaborations, leveraging industry partnerships to enhance event visibility and ticket sales.

    • Manage and mentor a team of four marketers, an animator, and a designer.

    paper Social Media & Marketing Manager - A Man About A Dog

    • Led and executed digital marketing campaigns for global brands, driving £7M in annual revenue, engaging 2M+ audience, and achieving a 25M+ yearly reach.

    • Managed multiple social media platforms, increasing engagement by 2.5x through innovative content strategies and targeted campaigns.

    -Developed brand-specific visual and written content, aligning with each audience’s preferences and market trends.

    • Built and managed digital advertising campaigns with a £250,000 yearly budget, achieving an average CTR of 3.25%.
    paper Marketing Consultant

    •Fabric Records
    •Bizarre Trax
    •Lauwd
    •Om Being
    •Picnic Records
    •Appetite London
    •NWM Management
    •OKKO
    •Select A Sneaker
    •Lauwd

    paper Marketing Manager - Columbo Group

    • Developed and implemented marketing strategies for four leading hospitality venues, generating £4M in annual revenue.

    • Designed and executed digital advertising campaigns with an average ROI of 22%, consistently meeting sales targets.

    • Led content creation and digital channel management, strengthening online presence across venues and growing a database of 300,000 subscribers.

    • Played a key role in launching a 1,000-capacity venue in Manchester, focusing on PR, branding and creative marketing.

    paper Marketing Officer - fabric London

    • Managed marketing efforts for the venue, driving 150,000 annual ticket sales and generating £3M+ in revenue.

    • Created engaging content for an 850,000 audience, achieving a yearly 20M+ yearly reach and 60M+ impressions.

    • Led all digital advertising campaigns for the events and music label, managing an annual budget of £175,000.

    • Supervise a team of in-house content creators, ensuring high- quality output and compelling storytelling.