FLOC Wool

I worked to produce weekly animated instagram and TikTok reels, helping to convey the unique story of FLOC to a wider audience.

I storyboarded, designed and animated the reels, alongside writing post copy, email campaigns, and regular updates to the website.

This project helped me to build a breadth of skills. E-commerce branding, building and maintaining a social media brand ‘voice’,
alongside writing copy and creating mini reactive campaigns.