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I help luxury fashion and lifestyle brands unlock strategic partnerships at the intersection of editorial storytelling and commercial impact. With 5+ years of experience building high-value collaborations across luxury, fashion, and media, I structure brand partnerships, develop client proposals, and manage multi-party relationships. My background spans PR for premium spirits brands, marketing partnerships for fashion labels, and brand activation within editorial environments. I excel at scoping engagements, framing deliverables, and moving partnerships from concept to terms—driven by editorial integrity and commercial results. Available for immediate freelance engagements.…I help luxury fashion and lifestyle brands unlock strategic partnerships at the intersection of editorial storytelling and commercial impact. With 5+ years of experience building high-value collaborations across luxury, fashion, and media, I structure brand partnerships, develop client proposals, and manage multi-party relationships. My background spans PR for premium spirits brands, marketing partnerships for fashion labels, and brand activation within editorial environments. I excel at scoping engagements, framing deliverables, and moving partnerships from concept to terms—driven by editorial integrity and commercial results. Available for immediate freelance engagements.

Alexia Roshardt

Marketing Strategist, Brand Strategist, Event Visualizer, +7

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I help luxury fashion and lifestyle brands unlock strategic partnerships at the intersection of editorial storytelling and commercial impact. With 5+ years of experience building high-value collaborations across luxury, fashion, and media, I structure brand partnerships, develop client proposals, and manage multi-party relationships. My background spans PR for premium spirits brands, marketing partnerships for fashion labels, and brand activation within editorial environments. I excel at scoping engagements, framing deliverables, and moving partnerships from concept to terms—driven by editorial integrity and commercial results. Available for immediate freelance engagements.…I help luxury fashion and lifestyle brands unlock strategic partnerships at the intersection of editorial storytelling and commercial impact. With 5+ years of experience building high-value collaborations across luxury, fashion, and media, I structure brand partnerships, develop client proposals, and manage multi-party relationships. My background spans PR for premium spirits brands, marketing partnerships for fashion labels, and brand activation within editorial environments. I excel at scoping engagements, framing deliverables, and moving partnerships from concept to terms—driven by editorial integrity and commercial results. Available for immediate freelance engagements.

Available to hire

I help luxury fashion and lifestyle brands unlock strategic partnerships at the intersection of editorial storytelling and commercial impact. With 5+ years of experience building high-value collaborations across luxury, fashion, and media, I structure brand partnerships, develop client proposals, and manage multi-party relationships.

My background spans PR for premium spirits brands, marketing partnerships for fashion labels, and brand activation within editorial environments. I excel at scoping engagements, framing deliverables, and moving partnerships from concept to terms—driven by editorial integrity and commercial results. Available for immediate freelance engagements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Advanced

Work Experience

Freelance Brand & Partnerships Consultant at Independent

February 1, 2025 - Present

Advises fashion and lifestyle clients on partnership structuring, collaboration scoping, and commercial positioning for editorial and brand-led projects. Develops client-facing proposals and pitch frameworks for brand collaboration engagements, defining deliverables, fee structures, and partnership models. Supports small creative agencies and media brands in moving conversations with commercial partners from initial concept to agreed terms.

PR Account Manager at PR/TICULAR GmbH — Moët Hennessy Switzerland

January 1, 2024 - January 1, 2025

Managed the full commercial relationship with Moët Hennessy Switzerland — a flagship luxury client — including scoping briefs, framing deliverables, and aligning on budgets and timelines across multiple concurrent brand projects. Structured and pitched editorial–activation hybrid partnerships to media and hospitality partners, positioning the brand's involvement within premium content environments. Led proposal development and stakeholder presentations for brand collaboration programmes, translating strategic objectives into structured, client-ready documents. Cultivated and maintained a network of 50+ luxury media, brand, and trade partners — identifying new collaboration opportunities and expanding the agency's commercial pipeline. Managed multi-project budgets and oversaw financial reporting to senior client contacts, ensuring alignment between agreed scope and delivered output.

Junior Marketing Manager at VeeCollective GmbH — Premium Fashion Label

January 1, 2022 - May 1, 2023

Structured and negotiated brand partnership agreements with influencers, content creators, and complementary labels — defining deliverables, usage rights, and compensation frameworks. Developed commercial briefs and creative proposals for collaboration campaigns, presenting to founders and external partners. Managed cross-functional coordination between commercial, creative, and logistics teams to deliver on partnership commitments. Built and maintained brand partner relationships, identifying commercial synergies and expanding the label's co-branding network.

Brand & Media Coordinator at El Diario de Hoy — Lifestyle Publishing

August 1, 2020 - December 1, 2021

Defined and executed commercial partnership models between two editorial lifestyle brands and their advertising and brand collaboration partners. Scoped branded content and editorial collaboration formats, aligning commercial requirements with editorial integrity across print and digital platforms. Managed advertiser and brand relationships, supporting account retention and upsell of editorial partnership packages. Delivered a 25% increase in brand engagement through targeted editorial–commercial activations aligned to seasonal publishing calendars.

PR Account Manager at PR/TICULAR GmbH

January 1, 2024 - January 1, 2025

Managed the full commercial relationship with Moët Hennessy Switzerland — scoping briefs, framing deliverables, and aligning budgets and timelines across multiple concurrent brand projects. Structured and pitched editorial–activation hybrid partnerships to media and hospitality partners, positioning the brand's involvement within premium content environments. Led proposal development and stakeholder presentations for brand collaboration programmes, translating strategic objectives into client-ready documents. Cultivated and maintained a network of 50+ luxury media, brand, and trade partners, expanding the agency's commercial pipeline. Managed multi-project budgets and financial reporting to senior client contacts.

Junior Marketing Manager at VeeCollective GmbH

January 1, 2022 - May 31, 2023

Brand & Media Coordinator at El Diario de Hoy

August 1, 2020 - December 31, 2021