Traffic Team Leader and Senior Digital Campaign Expert at LeadR Sp. z o.o.

Planned, executed, and optimized performance-driven digital campaigns across Google Ads (Display), Adform DSP, native advertising, and email marketing. Managed campaigns across multiple pricing models (CPM, CPC, CPL, CPA, CPS) with a strong focus on budget pacing and KPI-driven results (CPA, CPL, CPS, ROI). Built and deployed HTML email creatives; implemented and tested tracking solutions to ensure accurate performance measurement and attribution. Led and mentored a team of 4 digital marketing specialists, overseeing campaign execution, QA, and performance improvements. Managed campaign budget tracking, financial reconciliation, and performance reporting. Led the implementation of a proprietary shipping system, reducing operational costs by 40%.

Freelance Digital Marketing Consultant at Vena Ad Consulting

Planned, executed, and reported on display and email marketing campaigns for B2B clients. Implemented and tested tracking solutions to ensure accurate performance measurement and attribution. Managed campaign budget tracking, financial reconciliation, and performance reporting.

Traffic Manager at Openrate Sp. z o.o.

Cooperated with affiliate networks and publishers; planned, implemented and reported on email marketing campaigns; prepared email and display creations (HTML); implemented and tested tracking codes; campaign accounting.

Digital Campaign & Email Marketing Specialist at LeadR Sp. z o.o.

Built and executed end-to-end email marketing campaigns across Freshmail, Redmail, Mailchimp, and Klaviyo, including segmentation, A/B testing, landing page alignment, performance tracking, and optimization to support lead generation and conversions. Managed performance marketing and digital campaigns across Google Ads (Display), Adform DSP, native advertising, and email, focusing on budget pacing and KPI results (CPA, CPL, ROI). Implemented and tested tracking and attribution using Google Analytics and Tune, ensuring accurate measurement and data-driven optimization. Coordinated campaign execution and QA using JIRA, leading a team of 4 specialists to deliver on-time, high-quality work. Built and deployed HTML email creatives and ensured consistent delivery across platforms. Led the implementation of a proprietary shipping system, resulting in a 40% reduction in operational costs.

Digital Marketing Specialist at Self-Employment (B2B contract)

Planned, executed, and reported on display and email marketing campaigns for B2B clients. Implemented and tested tracking solutions to ensure accurate performance measurement and attribution. Managed campaign budget tracking, financial reconciliation, and performance reporting.