Alioune d’Almeida

Available to hire

Tech and sports enthusiast, I help brands optimize their ROI on search engines and develop their paid-search strategies.

About

Tech and sports enthusiast, I help brands optimize their ROI on search engines and develop their paid-search strategies.

From setup to optimization, I oversee operational management with a data-driven approach to maximize performance.

  • 8 years' experience
  • Joined January 2025

Industry experience

  • Computers & Electronics
  • Financial Services
  • Government
  • Media & Entertainment
  • Retail
  • Telecommunications
  • Software & Internet
  • Professional Services

Work experience· 4 roles

Paid Media Buyer · FreelanceJan 2024 – Present · 2 yrs 11 mos

Direct management of Agencies and Advertisers Portfolio (French & International). Strategic recommendations and launching of PPC, SMA, and Display campaigns. Writing Ad Copies, account hygiene, bidding strategies optimization, and keyword farming. Brief landing and budget tracking (€3M managed in 2024).

Display Media Trader · Cognizant PortugalJan 2022 – Dec 2022 · 1 yr

Management of programmatic campaigns for Advertisers and Agencies. Performance analysis of media buys. Reporting and strategic recommendations.

Digital Media Campaign Manager · NoBrainerJan 2022 – Jan 2024 · 2 yrs 1 mo

Operational management and injection of large volumes of Search campaigns. Account audits, reporting, A/B testing, and keyword optimization. Remarketing Campaigns and Audience Acquisitions. Budget pacing and budget recommendations. Optimization of account and campaign structures. Strategy development with the consulting, sales, and shopping teams.

Google Ads Customer Support · Accenture PortugalJan 2018 – Dec 2022 · 5 yrs

Education· 6

Master · ESUP'COM Paris2014 – 2016

Certified title " Manager of Marketing and Integrated Communication " Communication Environment - Team Bulding - Project Management - Market Research - Consumer Behaviour of the Communication Consumer Marketing Approach - Contract Law - Financial Management of Communication - Brand Com Business Specialty - Behaviour of the e-Consumer - Communication 2.0 - Marketing 2.0 - Mobile Marketing - Digital monitoring

Licence Communication Option RP · ICOGES Paris2012 – 2013
Master - Responsable Management, Marketing & Communication Digitale · ESUP’COM Paris2016 – 2026
Licence - Communication · ICOGES Paris2013 – 2026

Certifications and awards

Google Ads Certifications Video/Display/Search2023 – 2024
Master - Responsable Management, Marketing & Communication Digitale2016 – 2026
Licence - Communication2013 – 2026

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