I’m Ali Raza, a seasoned creative professional with 10+ years of experience in design, animation, multimedia development, and instructional design. I specialize in turning ideas into engaging visuals, digital content management, and UI/UX direction. I thrive in cross-functional teams, mentor colleagues, and deliver high-quality content with minimal supervision and tight deadlines. I’m proficient with Adobe Creative Suite, animation tools, and a broad range of production technologies, and I enjoy partnering with startups to shape brand identity and digital strategy.

Agha Muhammad Ali Raza

I’m Ali Raza, a seasoned creative professional with 10+ years of experience in design, animation, multimedia development, and instructional design. I specialize in turning ideas into engaging visuals, digital content management, and UI/UX direction. I thrive in cross-functional teams, mentor colleagues, and deliver high-quality content with minimal supervision and tight deadlines. I’m proficient with Adobe Creative Suite, animation tools, and a broad range of production technologies, and I enjoy partnering with startups to shape brand identity and digital strategy.

Available to hire

I’m Ali Raza, a seasoned creative professional with 10+ years of experience in design, animation, multimedia development, and instructional design. I specialize in turning ideas into engaging visuals, digital content management, and UI/UX direction.

I thrive in cross-functional teams, mentor colleagues, and deliver high-quality content with minimal supervision and tight deadlines. I’m proficient with Adobe Creative Suite, animation tools, and a broad range of production technologies, and I enjoy partnering with startups to shape brand identity and digital strategy.

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Language

English
Fluent

Work Experience

CEO & Creative Director at Digital Arcane
March 1, 2020 - Present
Founded and led Digital Arcane, defining vision, strategy, and direction. Oversaw budgets, resources, and technology to optimize operational efficiency. Directed creative teams to produce innovative and visually compelling digital solutions for clients. Consulted startups on brand identity, user experience, and digital strategy. Built strong client relationships and delivered projects meeting scope, quality, and timelines.
Manager, Digital Content at 360Training.com
March 1, 2019 - March 1, 2020
Mentored and coached digital content teams to improve technical and soft skills. Resolved interdepartmental conflicts, improving collaboration and productivity. Introduced a project management tool to streamline workflows and transparency. Collaborated with external clients and business unit managers to define requirements and meet deadlines. Planned yearly course roadmaps, directed ETAs, and optimized resource allocation. Implemented CMS automation ideas and improved content production efficiency. Sourced SMEs, negotiated costs, and ensured content accuracy and quality.
Graphic Designer / Video Specialist at 360Training.com
August 1, 2015 - March 1, 2019
Produced social media graphics, newsletters, infographics, and marketing collateral. Performed gamification R&D, including demographic profiling, game concepts, storyboards, and artwork. Enhanced video content (testimonials, trade show coverage) through color correction, noise reduction, audio cleanup, and sharpening. Planned tutorials, explainer videos, whiteboard animations, and motion graphics. Animated company logos using After Effects and enhanced motion graphics. Led webpage and landing page redesigns. Revamped webinars with improved graphics and animations. Created corporate videos, promotional shorts, voiceovers, and social media game concepts.
Multimedia Developer at 360Training.com
March 1, 2014 - August 1, 2015
Generated Flash-based animations, activities, games, and interactive content. Learned OOP concepts for interactive Flash components. Created character animations including walk cycles, lip-sync, and body gestures. Led team skills development and conducted hands-on sessions on anatomy, color theory, lighting, shading, perspective, and Flash techniques. Designed and expanded scenario-based animations and interactive eLearning modules. Produced style guides to standardize multimedia content.
Instructional Designer at 360Training.com
April 1, 2009 - March 1, 2014
Developed eLearning courses across industries, including Real Estate, Finance, Ethics, Compliance, Food & Beverages, OSHA, and NERC. Structured and managed content with an LMS; sourced and edited images. Introduced advanced animation techniques and Flash development processes. Achieved 98-100% quarterly performance goals for five consecutive years.
Graphic Designer at Salman Group of Industries
January 1, 2008 - March 1, 2009
Created trend-right textile and graphic designs for T-shirts and private brand merchandise. Improved print/pattern graphics concepts for each season. Managed workload to deliver cohesive merchandise statements. Interpreted and refined studio artwork to meet brand aesthetic goals. Executed industry trend studies in textile, graphic, and surface design. Coordinated external graphic assistance, design interns, and project workflows.
Freelance Designer & Animator at Independent / Freelance
January 1, 2006 - January 1, 2008
Delivered app designs, articles, reviews, logo designs, web pages, banners, concept art, illustrations, and character designs. Collaborated with clients on business needs, preferences, and brand identity. Estimated timelines, conducted research, and built detailed design briefs. Specialized in interactive design, concept sketches, and final layout quality checks. Ensured final deliverables aligned with brand objectives and user experience goals.
Freelance Designer & Animation at Self-Employed
January 1, 2006 - January 1, 2008
Delivered app designs, articles, reviews, logo design, web pages, banners, concept art, illustrations, and character design. Collaborated with clients on business needs, preferences, and brand identity. Estimated timelines, conducted research, and built detailed design briefs. Specialized in interactive design, concept sketches, and final layout quality checks. Ensured final deliverables aligned with brand objectives and user experience goals.
Freelance Designer at Design & Animation
January 1, 2006 - January 1, 2008
Delivered app designs, articles, reviews, logo designs, web pages, banners, concept art, illustrations, and character designs. Collaborated with clients on business needs, preferences, and brand identity. Estimated timelines, conducted research, and built detailed design briefs. Specialized in interactive design, concept sketches, and final layout quality checks. Ensured final deliverables aligned with brand objectives and user experience goals.
Designer & Animation Freelance at Freelance / Design & Animation
January 1, 2006 - January 1, 2008
Delivered app designs, article graphics, reviews, logo design, web pages, banners, concept art, illustrations, and character designs. Collaborated with clients on business needs, preferences, and brand identity. Estimated timelines, conducted research, and built detailed design briefs. Specialized in interactive design, concept sketches, and final layout quality checks. Ensured final deliverables aligned with brand objectives and user experience goals.

Education

Creative Advertising at Indus Valley School of Art & Architecture
January 11, 2030 - December 8, 2025
B.Com at University of Karachi
January 11, 2030 - December 8, 2025
Intermediate at Gulshan-e-Iqbal College
January 11, 2030 - December 8, 2025
Matriculation at Al-Murtuza School
January 11, 2030 - December 8, 2025
Bachelor of Creative Advertising at Indus Valley School of Art & Architecture
January 11, 2030 - December 8, 2025
Bachelor of Commerce (B.Com) at University of Karachi
January 11, 2030 - December 8, 2025
Intermediate / Matriculation at Gulshan-e-Iqbal Matriculation / Al-Murtuza School
January 11, 2030 - December 8, 2025
Creative Advertising at Indus Valley School of Art & Architecture
January 11, 2030 - December 8, 2025
B.Com at University of Karachi
January 11, 2030 - December 8, 2025
Intermediate at Degree College Gulshan-e-Iqbal
January 11, 2030 - December 8, 2025
Matriculation at Al-Murtuza School
January 11, 2030 - December 8, 2025
Creative Advertising at Indus Valley School of Art & Architecture
January 11, 2030 - December 11, 2025
B.Com at University of Karachi
January 11, 2030 - December 11, 2025
Intermediate at Degree College
January 11, 2030 - December 11, 2025
Matriculation at Gulshan-e-Iqbal Matriculation / Al-Murtuza School
January 11, 2030 - December 11, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other