Freelancer | Paid Social | Social Listening | Social Media Strategy | Expertise in Consumer Behavior 🧠 | Bridge Builder between Teams & Tools | Structured, Empathetic, Efficient 🎯

Alisa Rau

Freelancer | Paid Social | Social Listening | Social Media Strategy | Expertise in Consumer Behavior 🧠 | Bridge Builder between Teams & Tools | Structured, Empathetic, Efficient 🎯

Available to hire

Freelancer | Paid Social | Social Listening | Social Media Strategy | Expertise in Consumer Behavior 🧠 | Bridge Builder between Teams & Tools | Structured, Empathetic, Efficient 🎯

Language

German
Fluent
English
Advanced
Portuguese
Beginner

Work Experience

Content Marketing Manager at GDAG (CosmosDirect)
July 1, 2023 - September 1, 2023
Strategic and operational lead for email and print development of new content formats, templates, and guidelines. Process optimization using Kanban and project management frameworks. Budget responsibility for direct marketing activities. Interim support for Social Media & Display Ads.
Digital Marketing Manager at GDAG (CosmosDirect)
September 1, 2020 - June 1, 2023
Development and implementation of Social Media and Content strategies; planning and execution of Social Media Ads strategy; agency management and coordination; monitoring, reporting, and performance analysis; tools administration (e.g., Talkwalker, Scompler); cross-functional collaboration with Data, Legal, and Data Protection; budget responsibility for Content Marketing.
Freelance Marketing Manager at CosmosDirect (Saarbrücken)
September 1, 2017 - August 1, 2019
Social Media Marketing – Focus on Paid Social; planning and execution of campaigns; client liaison; coordination with agencies.
Working Student - Marketing at CosmosDirect (Saarbrücken)
July 1, 2020 - September 1, 2020
Support in marketing activities including social media and content planning.

Education

BA, BSc at Saarland University
October 1, 2014 - August 1, 2017
BA, BSc at Saarland University
October 1, 2017 - November 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other