Available to hire
I am a results-driven marketing professional based in Saarbrücken, with a focus on content and digital marketing. I lead strategic initiatives for email, print, social media, and paid campaigns, and I excel at turning data into actionable plans.
My experience spans agency and corporate settings, including developing social media and content strategies, managing influencer collaborations, and optimizing processes with Agile methods and Kanban. I enjoy collaborating with cross-functional teams to drive revenue and build strong brands.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Advanced
Portuguese
Beginner
Work Experience
Content Marketing Manager at GDAG (CosmosDirect)
July 1, 2023 - September 1, 2023Strategic and operational lead for email and print development of new content formats, templates, and guidelines. Process optimization using Kanban and project management frameworks. Budget responsibility for direct marketing activities. Interim support for Social Media & Display Ads.
Digital Marketing Manager at GDAG (CosmosDirect)
September 1, 2020 - June 1, 2023Development and implementation of Social Media and Content strategies; planning and execution of Social Media Ads strategy; agency management and coordination; monitoring, reporting, and performance analysis; tools administration (e.g., Talkwalker, Scompler); cross-functional collaboration with Data, Legal, and Data Protection; budget responsibility for Content Marketing.
Freelance Marketing Manager at CosmosDirect (Saarbrücken)
September 1, 2017 - August 1, 2019Social Media Marketing – Focus on Paid Social; planning and execution of campaigns; client liaison; coordination with agencies.
Working Student - Marketing at CosmosDirect (Saarbrücken)
July 1, 2020 - September 1, 2020Support in marketing activities including social media and content planning.
Digital Marketing Manager at CosmosDirect
September 1, 2019 - June 1, 2023Development and implementation of Social Media and Content strategies; planning and execution of social media ads; management of influencer campaigns; cross-functional collaboration with Data, Legal, and other stakeholders; tools used include Talkwalker, Brandwatch, Meta, LinkedIn, Xing; budget planning and performance tracking.
Social Media & PR-Manager at Form Med Health Care GmbH
July 1, 2023 - September 1, 2023Developed B2B social media strategy; managed social media activities and PR; led campaigns to boost brand visibility; supported sales with social media best practices.
Freelance Marketing Manager at Alisa Rau (Self-employed)
July 20, 2023 - September 20, 2023Planning, managing, and optimizing campaigns; focus on paid social listening (Talkwalker, Brandwatch) and agile working approaches; development of new content formats and templates; cross-platform coordination and performance monitoring.
Digital Marketing Manager at CosmosDirect
September 20, 2023 - PresentContinuation of development and implementation of Social Media and Content strategies; planning and execution of social media ads; influencer campaign management; cross-functional collaboration (Data, Legal) and performance analysis; use of tools such as Talkwalker, Brandwatch, Meta, LinkedIn, Xing.
Content Marketing Manager at Form Med Health Care GmbH
July 1, 2023 - September 1, 2023Strategic and operational lead for Email and Print Development of new content formats, templates, and guidelines. Process optimization using Kanban and project management frameworks. Budget responsibility for direct marketing activities. Interim support for Social Media & Display Ads. Introduction of agile ways of work (Scrum, Kanban).
Digital Marketing Manager at GDAG (CosmosDirect), Saarbrücken
October 1, 2023 - December 1, 2025Development and implementation of Social Media and Content strategies; planning and execution of Social Media ads strategies; management of influencer campaigns; agency management and coordination; monitoring, reporting, and performance analysis; tool administration (e.g., Talkwalker, Confluence, Jira, Trello, Asana). Cross-functional collaboration with Data, Legal, and Data Protection; budget responsibility for content marketing; work student in marketing.
Digital Marketing Manager at GDAG (CosmosDirect), Saarbrücken
September 1, 2019 - June 1, 2023Development and implementation of Social Media and Content strategies; planning and execution of Social Media ads strategies; management of influencer campaigns; agency management and coordination; monitoring, reporting, and performance analysis; tool administration (Talkwalker, Confluence, Jira, Trello, Asana).
Werkstudent Marketing at CosmosDirekt, Saarbrücken
September 1, 2017 - August 1, 2019Target group analysis using SPSS; competitor analysis; market research. Management of Social Ads, monitoring & reporting. Development of target-group-specific media strategies.
Freelance Marketing Manager at Alisa Rau, Saarbrücken
September 1, 2025 - PresentSocial Media Marketing focused on Paid Social; Social Listening (Talkwalker, Brandwatch, etc.); Planning, managing, and optimizing campaigns; Projects supported using Agile methodologies.
Education
BA, BSc at Saarland University
October 1, 2014 - August 1, 2017BA, BSc at Saarland University
October 1, 2017 - November 1, 2019B.A at Saarland University
October 1, 2017 - November 1, 2019B.Sc at Saarland University
October 1, 2014 - August 1, 2017BA at Saarland University
October 1, 2014 - August 20, 2017M.Sc., BA at Saarland University
October 1, 2017 - November 20, 2019Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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