Hi, I’m Alison Low, a graphic designer with a passion for visual communication and a knack for turning ideas into clear, compelling visuals. I enjoy collaborating with diverse teams to secure that store communications, branding, and range presentations align with the IKEA concept while enhancing the shopping experience. I’m currently exploring freelance opportunities and continuing to develop my strengths through creative projects.…

Alison Low

Hi, I’m Alison Low, a graphic designer with a passion for visual communication and a knack for turning ideas into clear, compelling visuals. I enjoy collaborating with diverse teams to secure that store communications, branding, and range presentations align with the IKEA concept while enhancing the shopping experience. I’m currently exploring freelance opportunities and continuing to develop my strengths through creative projects.…

Available to hire

Hi, I’m Alison Low, a graphic designer with a passion for visual communication and a knack for turning ideas into clear, compelling visuals. I enjoy collaborating with diverse teams to secure that store communications, branding, and range presentations align with the IKEA concept while enhancing the shopping experience.

I’m currently exploring freelance opportunities and continuing to develop my strengths through creative projects.

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Language

English
Fluent
Chinese
Fluent
Malay
Advanced

Work Experience

Graphic Communication Leader at IKEA
March 1, 2012 - March 1, 2017
To lead, develop and inspire the Com&In team and other functions in securing that store communication completes and amplifie the shopping experience and range presentation through IKEA visual and verbal identity during the planning phase, commercial build-up and for the store operation.
Graphic Communication Specialist (Expansion Team) at IKEA
April 1, 2017 - March 1, 2021
Graphic Communication Specialist for Establishment team IKEA Southeast Asia. Working closely with the other functions in the preparation of layout, timeline, commercial planning and build-up to secure and deliver the IKEA identity and IKEA branding in every process for all the new IKEA stores project in SEA with a high quality of completion.
Graphic Communication Leader (Expansion Team) at IKEA
April 1, 2021 - November 1, 2023
Taking a leading role in overseeing the totality of IKEA store communication, building and maintaining the store graphic communication strategies and IKEA concept for new IKEA Customer meeting points. Deliver on time plans and budgets for assigned project agreed with Project Leader. Support & coach IKEA Store Graphic leader during Commercial Build-up for training and competence development. Contributing to IKEA customer meeting points that present the range in a vital, inspiring way fitting the needs of the many as the first choice for home furnishing in the local market.
Graphic Communication Leader (IKEA Malaysia Service Office) at IKEA
November 1, 2023 - March 1, 2025
Lead the development and execution of graphic communication strategies for IKEA Malaysia customer meeting points. Oversee store graphic budgets and ensure timely execution of communication package drops. Support commercial launches and activities through effective graphic solutions. Provide mentorship, coaching, and training to store graphic teams to build competence and ensure alignment with the IKEA concept.
Brand & Visual Communication Consultant at Ning Secret Studio
April 1, 2025 - Present
• Consult with clients to understand project objectives and creative briefs • Lead projects from concept development and proposal presentation to final artwork delivery • Develop brand identities, visual systems, and marketing materials • Coordinate with production suppliers to ensure accuracy and feasibility • Present design concepts and strategic directions to clients
Freelance Graphic Designer at Self-employed
March 1, 2026 - Present
A freelance graphic designer on a journey of creativity.

Education

Master of Art (MA) Graphic Design at University of Hertforshire, UK
January 1, 2009 - July 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Other, Consumer Goods
    uniE621 Event Design & Setup
    This project involved the conceptualisation and execution of event environments across multiple themed sections, including sustainability, low price, and new product launches. Each section required a distinct yet cohesive visual language. A colour-coded system was introduced to differentiate key messages, using a defined palette to guide audience navigation and enhance clarity. The concept of a blueprint was adopted to communicate structure, planning, and overall perspective. Deliverables extended across both graphic and physical applications, including printed materials, floor graphics, invitations, and installation elements. A wide range of materials such as vinyl, fabric, and signage were utilised to ensure consistency from concept to execution.…
    uniE621 Business Portfolio
    Designed to articulate both the business foundation and the quality of completed works. This portfolio was developed as a comprehensive communication tool for an interior design and decoration business, bringing together company history, service offerings, and a curated selection of projects into a unified narrative. The objective was to present information in a way that is both accessible and visually refined. A dual-language system was carefully integrated to support a wider audience, ensuring clarity without compromising layout integrity. Attention was given to hierarchy, pacing, and readability, allowing content to flow naturally across sections. The visual direction embraces a classic and timeless aesthetic, anchored by birch tones and structured layouts. Infographics, timelines, and well-composed imagery are used to highlight expertise, while detailed project presentations reinforce both craftsmanship and design sensibility. Please click the link to view the project: https://www.twine.net/signin…
    uniE621 Brand Indentity
    Developing a cohesive brand identity that bridges interior design and construction. This rebranding project focuses on merging the identities of an interior company and a construction company into a single, cohesive brand. The challenge was to create a visual language that represents both creativity and structural reliability. Material selection played a key role in extending the brand identity beyond visual design into tangible touchpoints. Careful consideration was given to paper stock, texture, and finish for the business cards, ensuring that the physical output reflects the same level of quality, precision, and intention as the visual identity. The overall design direction remains rooted in the brand’s philosophy of simplicity and clarity, with a strong emphasis on the intelligent use of space, material, and functionality. This approach mirrors the company’s interior concept design principles, where every element is thoughtfully considered to achieve balance, purpose, and long-term usability. The logo was designed by synthesising key elements from both entities, resulting in a mark that conveys balance, strength, and integration. Careful consideration was given to form, proportion, and legibility to ensure versatility across applications. Please click the link to view the project: https://www.twine.net/signin…
    uniE621 Business Presentation Deck
    A comprehensive approach to organising complex information with clarity. A series of business presentation decks were created to support the commercial team at IKEA Malaysia across launches, strategic planning, and directional alignment. The focus was on translating complex information into clear, structured, and actionable content. Each deck was designed as a complete communication system, incorporating timelines, layouts, visual references, technical drawings, and linked assets. Emphasis was placed on consistency and usability to ensure efficiency across teams in IKEA Malaysia stores. The visual approach remains clean and straightforward, prioritising clarity and readability while maintaining alignment with brand guidelines. This ensures that each presentation not only informs but also supports confident decision-making. Please click the link to view the project: https://www.twine.net/signin…
    uniE621 Packaging Design
    A minimalist packaging that translates flavour identity into clear and distinct visual. This project explores a minimalist visual system for a potato chips packaging design, using simple vector shapes and carefully selected colours to represent the original and sour cream & onion flavours. The design focuses on clarity and strong visual distinction while maintaining a clean and modern aesthetic. A light grey metallic background is used to enhance contrast and allow the packaging elements to stand out effectively. By combining restrained colour palettes with geometric forms, the design achieves a balanced composition that feels contemporary, refined, and easily recognisable on shelf. Please click the link to view the project: https://www.twine.net/signin…
    uniE621 Poster Communication
    This series of posters was developed to support a range of events and campaigns, each requiring a distinct message and visual approach. The challenge was to maintain consistency while allowing flexibility in expression. Each design explores different layouts, concepts, and visual strategies, guided by a strong underlying rationale. Careful attention is given to composition, hierarchy, and messaging. By combining imagery, vector elements, and structured layouts, the posters achieve a balance between creativity and clarity. The result is a cohesive body of work that effectively supports communication while reinforcing brand identity. Through careful use of layout, scale, and visual contrast, the designs emphasise key information and guide viewer focus. The result is a series of communications that not only align with brand standards but also achieve strong visual impact in diverse contexts. Please click the link to view the project: https://www.twine.net/signin…